Mutts & Mittens Graphic Standards Manual

7/27/2019 Mutts & Mittens Graphic Standards Manual

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Master BrandmarkThe Symbol & Signature

This logo is made using the initials

of Mutts & Mittens, which is

M&M. It was tilted in the way which

it looks like two Ms, but in the other

way of view, it is a dog, with a little

dot at the centre, representing the

eye. A circle is bordered on the

image and simplied. It was also

outlined with yellow to make the

logo more outstanding.The double Ms are combined together to form another M

in between, which is a reversed look. The Bold fonts and

outlines represents the strong and solid

image of the company. The slogan, We sweeten your pets

day is aligned right below the brand name to emphasise

on the good service and products of the entire company.


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Master BrandmarkPrimary Version (Horizontal)


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Master BrandmarkSecondary Version (Vertical)


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Master BrandmarkLogo Construction Grid

x


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Logo (Colour applications)Reversed and Grayscale Version.How the logo should look like if there is no colour applied.

GrayscaleColour Palettes

K=5,50,70

ReversedColour Palettes

K=10,30,100


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Inappropriate UsageIncorrect ways of applications treated to our logo.

Thickening of outline Distortion of logo

Interchanging of colours

Tilting for more than 45degrees. No repositioning of typographical elements

Applying to background that is unpleasing to the eye


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Main Coporate Colour PaletteUsing the right colours in our logo.

The logoColour Palettes

C41M70 M30Y80 Y80 C41M70

Y96K48 Y96K48

The signatureColour Palettes


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Logo on Coloured BackgroundApply them prefebly on a lighter coloured (eg.aqua,pink,cyan..) background.


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Secondary GraphicsSupporting Graphic Elements.

This secondary graphic is created with silhouettes of cats anddogs, it is made in such a way that it is playful and fun-lled. It

represents happiness of the pet, showing everyone that thisbrand provides services that keep pets happy. These graphicsare resizable interchangeable, only with our primary colours.


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TypographyMain coporate fonts (for headings and subheads).

Myriad Pro (Regular)

ABCDEFGHIJKLMNOPQRSTUVQXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 ?!$%&(),.

Myriad Pro (Bold)



1234567890 ?!$%&(),.


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TypographyMain coporate fonts (for headings and subheads).

Myriad Pro (Italic)



1234567890 ?!$%&(),.

Myriad Pro (Italic Bold)



1234567890 ?!$%&(),.


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TypographySecondary Fonts (for body copy and adminstrative applications)

Lithos Pro (Regular)



1234567890 ?!$%&(),.

Lithos Pro (Bold)



1234567890 ?!$%&(),.


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TypographySecondary Fonts (for body copy and adminstrative applications)

AR CENA (Regular)



1234567890 ?!$%&(),.

AR CENAA (Bold)



1234567890 ?!$%&(),.


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Applicationson Letterhead


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Applicationson Namecard

front

Back


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Applicationson Envelope

front

Back


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Applicationson Vehicle Graphic

Back

Side


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Applicationson Sta T-Shirt(Female)


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Applicationson Sta T-Shirt(Male)


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Applicationson Paper carrier and boxes


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Applicationson Pictograms

Pet Supplies Playground

Training Room Grooming Service

CASHIER Pet Toys


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Applicationson DL Brochure (Front)


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Applicationson DL Brochure (Back)

Mutts & Mittens Graphic Standards Manual

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