M&M's Vote & Win

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    14-May-2015
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    Technology

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Transcript of M&M's Vote & Win

  • 1.

2. CAMPAIGN
3. OBJECTIVE:
Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.
4. PLATFORMS:
Blog Marketing (Contest)
Display Banners in Yahoo, Facebook, and Nuffnang Blog Network
Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang
5. 6. RESULTS
7. BLOG MARKETING
OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest.
Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.
8. yellow
Campaign Managers
http://jaredslittlecorner.info
http://www.totteringmama.com
9. 10. Campaign Managers
http://www.pehpot.com
http://livinglifetodfullest.blogspot.com
http://ruthilicious.blogspot.com
http://foodfashionbeautyblog.info
http://dressup-down.blogspot.com/
http://bucketofkisses.blogspot.com
http://www.earthlingorgeous.com/
http://www.yipeemedia.com
http://livingmarjorney.blogspot.com/
http://www.ilovekits.blogspot.com
http://serenityoverload.blogspot.com
http://ning4u.blogspot.com
http://www.freebiesoverload.com
http://amoreodiorapporto.tumblr.com/
http://www.hotfunstuffs.com
http://www.whimsandviews.com
http://www.badudets.com
http://www.mygreenlivingideas.com
http://www.josieswindow.info
http://clumsyclariss.blogspot.com/
green
11. http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html
Clickable banner leading to M&Ms site
Initiative contest
12. http://www.pehpot.com/2011/06/green-is-in.html
Clickable banner leading to M&Ms site
13. http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html
14. http://www.pehpot.com/2011/07/2-days-more-to-vote.html
15. http://www.pehpot.com/2011/07/miss-green-won.html
16. http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html
Clickable banner leading to M&Ms site Miss Green
17. http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html
Clickable banner leading to M&Ms site Miss Green
18. http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html
19. http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/
20. http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/
21. http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html
22. http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html
23. http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html
24. http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html
Initiative contest
25. http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713
26. http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html
27. http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html
28. http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html
29. http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html
30. http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html
31. http://www.freebiesoverload.com/2011/06/green-is-in/
32. http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green
33. http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html
34. http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html
35. http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html
36. http://www.badudets.com/im-voting-for-green-mms/
37. http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/
38. http://josieswindow.info/2011/06/lets-go-green/
39. http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html
40. red
Campaign Managers:
http://www.kumagcow.com
http://littlemisskessa.com
http://delectableideas.blogspot.com
http://raindeocampo.wordpress.com
41. http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/
42. http://www.littlemisskessa.com/2011/06/m-candy-election.html
43. http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1
44. http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html
45. blue
Campaign Managers
http://boy-kuripot.blogspot.com/
http://irishell.blogspot.com
46. http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html
47. http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html
48. orange
Campaign Manager
http://manualtolyf.blogspot.com/
49. http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html
Clickable banner leading to M&Ms site
50. 10,015,492
impressions
0.52% click rate
52,560 clicks
6,261,062
51. s note
This campaign launched last June 6 and ranuntil July 8. During the 1 month duration, campaign generated a total of 10,015,492
impressions and52,560clicks with 0.52% CTR.
The campaigns most effective placement in terms of both impressions is theYahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR its PH Messenger Insider at 27,535 clicks with a 1.01% CTR this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider.
In return the campaigns effective CPM and CPCis very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.
52. 52
PH MessengerLREC
53. 53
US Games Sponsorship
54. 54
US Games Sponsorship
55. 55
PH MessengerLREC Takeover
56. 56
PH MessengerLREC Takeover
57. Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads.
Industry Benchmark CTR is 0.01%
58. Weekly Summary
59.

  • Total Impression Delivered:2,381,705

60. Booked Impressions: 1,217,400 61. Over delivery of 1,164,305 impressions 62. The placement also received high CTR of 0.20% (industry benchmark is 0.15%)