M&M's Vote & Win

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    14-May-2015
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Transcript of M&M's Vote & Win

  • 1.

2. CAMPAIGN
3. OBJECTIVE:
Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.
4. PLATFORMS:
Blog Marketing (Contest)
Display Banners in Yahoo, Facebook, and Nuffnang Blog Network
Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang
5. 6. RESULTS
7. BLOG MARKETING
OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest.
Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.
8. 29
registered
bloggers
9. yellow
http://jaredslittlecorner.info
http://www.totteringmama.com
10. http://www.jaredslittlecorner.info/2011/06/vote-your-favorite-mm-hue-win-up-to-1000/
11. http://www.totteringmama.com/2011/06/m-ms-vote-and-win.html
12. http://www.pehpot.com
http://livinglifetodfullest.blogspot.com
http://ruthilicious.blogspot.com
http://foodfashionbeautyblog.info
http://dressup-down.blogspot.com/
http://bucketofkisses.blogspot.com
http://www.earthlingorgeous.com/
http://www.yipeemedia.com
http://livingmarjorney.blogspot.com/
http://www.ilovekits.blogspot.com
http://serenityoverload.blogspot.com
http://ning4u.blogspot.com
http://www.freebiesoverload.com
http://amoreodiorapporto.tumblr.com/
http://www.hotfunstuffs.com
http://www.whimsandviews.com
http://www.badudets.com
http://www.mygreenlivingideas.com
http://www.josieswindow.info
http://clumsyclariss.blogspot.com/
green
13. http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html
Clickable banner leading to M&Ms site
Initiative contest
14. http://www.pehpot.com/2011/06/green-is-in.html
Clickable banner leading to M&Ms site
15. http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html
16. http://www.pehpot.com/2011/07/2-days-more-to-vote.html
17. http://www.pehpot.com/2011/07/miss-green-won.html
18. http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html
Clickable banner leading to M&Ms site Miss Green
19. http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html
Clickable banner leading to M&Ms site Miss Green
20. http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html
21. http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/
22. http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/
23. http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html
24. http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html
25. http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html
26. http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html
Initiative contest
27. http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713
28. http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html
29. http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html
30. http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html
31. http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html
32. http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html
33. http://www.freebiesoverload.com/2011/06/green-is-in/
34. http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green
35. http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html
36. http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html
37. http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html
38. http://www.badudets.com/im-voting-for-green-mms/
39. http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/
40. http://josieswindow.info/2011/06/lets-go-green/
41. http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html
42. red
http://www.kumagcow.com
http://littlemisskessa.com
http://delectableideas.blogspot.com
http://raindeocampo.wordpress.com
43. http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/
44. http://www.littlemisskessa.com/2011/06/m-candy-election.html
45. http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1
46. http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html
47. blue
http://boy-kuripot.blogspot.com/
http://irishell.blogspot.com
48. http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html
49. http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html
50. orange
http://manualtolyf.blogspot.com/
51. http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html
Clickable banner leading to M&Ms site
52. 10,015,492
impressions
0.52% click rate
52,560 clicks
6,261,062
53. s note
This campaign launched last June 6 and ranuntil July 8. During the 1 month duration, campaign generated a total of 10,015,492
impressions and52,560clicks with 0.52% CTR.
The campaigns most effective placement in terms of both impressions is theYahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR its PH Messenger Insider at 27,535 clicks with a 1.01% CTR this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider.
In return the campaigns effective CPM and CPCis very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.
54. 54
PH MessengerLREC
55. 55
US Games Sponsorship
56. 56
US Games Sponsorship
57. 57
PH MessengerLREC Takeover
58. 58
PH MessengerLREC Takeover
59. Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads.
Industry Benchmark CTR is 0.01%
60. Weekly Summary
61.

  • Total Impression Delivered:2,381,705

62. Booked Impressions: 1,217,400 63. Over delivery of 1,164,305 impressions 64. The placement also received high CTR of 0.20% (industry benchmark is 0.15%)