M&m's velayo

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1. Patricia Monique S. Velayo 2. Brief history: colorful button-shaped candies Mars, incorporated Tag-line: Melts in your mouth, not in your hand. Joint marketing campaigns to build brand "The Official Candy of the New Millennium," 3. Super Bowl Ad 2014 Used to be the main character on advertisements Until this guy came which brought confusion among people 4. Video Trailer of the Super Bowl Ad: https://www.youtube.com/watch?v=j_eabL16a5w Teaser: https://www.youtube.com/watch?v=sNr1a-k3bwk Super Bowl Ad: https://www.youtube.com/watch?v=q3Z4TQKGXbE 5. Marketing Strategies on social networking sites: #RedForHire tweets to put humor on the Super Bowl Ad of m&ms 6. #RedForHire 7. Graphs to show how active m&ms is on twitter 8. Other marketing strategies: