VENKATESH

2t3-100

ORIGIN OF THE COMPANY

The company, MRF ltd. originally started as a small

manufacturing unit of balloons, latex cast squeaking toys and

industrial gloves

The company was established in the year 1949 at Chennai

A young entreprenuer,K.M.Mammen Mappillai, opened a small

toy ballon manufacturing unit at Tiruvottiyur, Chennai

It began the manufacturing of tyres in the year 1961

In 1961 the Madras Rubber Factory Pvt. Ltd company is

converted to Public Company

The Company was given permission to export tyres having

Mansfield trademark to all world markets except U.S.A. and

Canada

VISSION & MISSION

VISSION

The vision of MRF is to emerge as pre-eminent global players in

the field of polymers and make INDIA a global super power in

terms of technology and life.

MISSION

The mission of MRF is that zero defect, zero break down, zero

accidents, zero pollution, and there by zero losses with their new

performance standards.

PLANT LOCATIONS IN INDIA (HQ)

New No. 114 (Old No.124), Greams Road

Chennai (Madras) - 600006

Tamil Nadu - India

Phone : 28292777

Fax : 28295087

Email : mrfshare@mrfmail.com

Internet : N.A

BOARD OF DIRECTORS

K.M.Mammen - Chairman & Managing Director

Arun Mammen - Managing Director

K.M.philip - Whole Time Director

Rahul Mammen - Whole Time Director

Ravi Mannath - Secretary

PRODUCTS

tyres

pretreads

Conveyer belts

Industrial paints

Global presence

Sensex of MRF

Financial Aspects

SHARE HOLDINGS

2012-11 2011-10

Total Income 10670.17 8109.58

Profit before tax 893.65* 534.66

Provision for taxation 274.23 180.68

Net Profit 619.42 353.98

KEY COMPETITORS

SWOT ANALYSIS

STRENGTHS

Established brand name(key in the replacement market)

Extensive distribution network.

Good R&D initiative

Customer focus

WEAKNESS

Cost and Pricing Pressure

High Capital Intensive

Volatility in industrial relations.

Continued…

OPPORTUNITIES

Existing & potential growth of automobile industry

Governments focus on development of infrastructure

Potential change in the tyre patterns of commercial vehicles

from bias to radial patterns

Continued….

THREATS

Volatility of prices of rubber & crude oil

Steep inflow of inferior Chinese tyres

Low liquidity and high interest costs

Price wars.

STP

Segment: Automobile industry, manufacturing industry.

Target group: Heavy duty trucks/buses , small cars, luxury cars,

suv’s (sport utility vehicle).

Positioning: India’s no.1 tyre making company with comprehensive tyre portfoilo.

USP OF THE COMPANY: Product superiority, innovation and

strength.

Raw material related issues

Rubber was the major problem for MRF, the shortage of rubber

made them to import the rubber at high cost.

Shortage of rubber made them to find alternative or substitute

for rubber.

Shortage of rubber availability issues has forced the company

to look at outside the country.

MRF is scouting for rubber-growing countries such as Vietnam,

Malaysia, Indonesia and Cambodia.

ACHIEVEMENTS

The Company was identified as `Star Exporter', a status that

enables the company to get priority treatment in several areas

concerned with customs.

MRF became the first tyres company in India to cross the INR 10 billion mark in 1993

The Company has received the Top Export Award for the year

from All India Rubber Industries Association in 1995 and has

been receiving the same regularly since then

Continued…

MRF tyres has signed an OEM (original equipment

manufacturer)alliance with various automobile giants.

Funskool, the No.1 toy company in India, ISA joint venture between MRF tyres and the world's largest toy company, USA.

OTHER ACTIVITIES

MRF has been involved in the development of cricket through

its sponsorship of many cricketers and MRF Pace Foundation.

At one point of time, MRF was the bat sponsor of world-class

batsmen including Brian Lara, Sachin Tendulkar, Gautam

Gambhir, Rohit Sharma and former Australian captain Steve

Waugh.

Continued…..

Motorsports in India has always been synonymous with MRF. The

development and popularity of various forms of the sport can be directly attributed to the pioneering efforts of the Company, be it in

Racing, Rallying, Motocross or Karting.

Customers of MRF tyres

MRF had collaborated with automobile OEM‟s(original

equipment manufacturing) who source their tyres from MRF

India are:-

Maruti

Mahindra and Mahindra

Tata Motors

General Motors

Yamaha

Corporate Social Responsibility

Providing education to children in rural area’s.

Tamilnadu corporation for development of women.

General health camps , medical camps and nutrition

awareness programme.

AWARDS

MRF voted the "Most Trusted" Tyres company in India by TNS

2006 global CSR study.

MRF won the award for customer satisfaction not once but 6

times in the last 7 years.

Learning perspective

The main quality objective of the company is to “attain global

standards through the continuous improvement in the quality of

products and services and also to maintain market leadership.

The main strategy of this company in today`s competitive world

is to:

“cut cost and win the battle”

HAVE A SAFE RIDE…