Motion Graphics

Unit 64: Motion graphics and compositing video

introduction

The Current Uses Of Motion Graphics And Compositing Video

(Research)

What is motion graphics?

Motion Graphics are graphics that uses video footage alongside with animation technology to create an effect that could consist of an illusion, rotation and a motion.

Motion Graphics are commonly used within film and television, in many films and television programs. Usually within film the opening/title sequence uses motion graphics a very good example of this is ‘James Bond – Casino Royale’ uses motion graphics throughout its opening sequence, motion graphics are also used often within title sequences so that the editors are able to be more creative whilst controlling the colors to suggest the tone of the film ETC

http://www.youtube.com/watch?v=BD0uP25yxl8

The start of the motion graphics takes play at 0:03 and pretty much continues the whole way through, but as we progress further within the credits the motion graphics then start to become more elaborate and detailed an good example of this is at 0:20 when ‘Bond’ is shown sitting on a line of spades with his weapon. For me this title sequence is captivating seeing as they have followed the theme of the film within the title sequence as well as using non-diegetic music to compliment the picture.

When considering creating motion graphics we have many programs/technology available to us they are based around the same idea but some are more prestigious than others these programs range from editing (Adobe After Effects, Final Cut Pro) To special effects programs such as Adobe After Effects or Cinema 4D etc.




Television Show Graphics

Tv show graphics consist a set piece of film that was already taken and then has been altered with 3D graphic animation software to create objects that they would like to use to manipulate the video this could be many things, mainly channel indent's use this technique.http://www.youtube.com/watch?v=4Pqehql1xU0

As you can see this is the channel 4 ident where the broken down castle comes into place for a brief period of time

Resembling the shape of a 4 representative of channel 4’s logo.

As soon as you start to watch the ident you then come to terms that the shot is a normal shot until you hit 0:35 this is when though shot looks as if the ruins is really assembling the shape of a 4 when in theory these pieces have been manipulated into place.


http://www.youtube.com/watch?v=4Pqehql1xU0



Computer Game

Computer games consist of CGI, CGI is computer generated imagery this technique is also used in films, such as toy story and chicken run.

http://www.youtube.com/watch?v=fMK6sTnMxBI

This is a game trailer from heavy rain that uses computer generated imagery, and also use many techniques to get their desired effect, usually the will use actors, and recreate them within a game this was recently done in a game called ‘Beyond Two Souls’







TV Advert

Within the industry television use advertisements to raise awareness on an item or game or film etc..

This is the radio advert from BBC 1xtra

http://vimeo.com/382887

In this advert they have used green screen as the background and then altered it so it looks like they have used a bunch of lights that are operating the same time as the music.




Music video

In music video’s we use motion graphics quite often, this is usually to create and artificial effect, explosion ETC

This is Kanye West’s ‘All Of The Lights’ Music Video

http://www.youtube.com/watch?v=HAfFfqiYLp0

In this they have not used loads of motion graphics but they have kept it simple but using flashing text and bright lights and so on also to compliment the narrative of the music video





Internet Banner Graphic

This is an internet banner graphic, this image is not a still image if this was on a website it would move this is usually done with programs such as Cinema 4D After Effects ETC


Motion Graphics

Technology

Transcript of Motion Graphics