TECH OVERDOSEfinal collection

Meenal Singh Dagar

B.A. (Hons) Textile Design( 2006-10)

Pearl Academy of Fashion

DESIGN BRIEF

going reverse…

A designer needs to be aware of his/her surroundings…the immediate

environment, for its always been the source of design inspiration. As a

designer myself, I am aware of the on-going climatic changes in our

environment, which are result of our neglect and by-product of our urban

lifestyles. We are feeling suffocated and tangled up in our own created

web…..it has now subsequently triggered the desire to reduce our superficial

and materialistic lifestyle to ways which are attuned to our natural

environment….that can help us build a sustainable future..

People are becoming aware of their subsequent environment and are thus

becoming socially responsible towards it. The focus is now how we can

help re-build the degrading environment and chart out ways of living a

sustainable lifestyle.

For now I believe, it is time to reverse back into the mother nature....trying

to rebuild a healthy relationship between nature and our urban lifestyles.

I have tried to capture this journey, “going reverse” in three stages . To

interpret the first stage, I have used bold geometrical patterns and solid

colors in contrast to the organic and understated look of the third stage,

which is relating to sustainability.. The second stage is the time when the

transformation takes place…as we are getting closer to mother

nature…..culmination of nature and technology takes place. The forms from

this theme are a fusion of geometrical and organic shapes.

I have designed a home range for my client, John Lewis, UK-based high-end

departmental store. John Lewis is one of the leading home furnishing brand

in UK , who has also started its own range of home products both value-

based and sustainable keeping in mind the changing consumer needs.

Product range includes cushions, throws, room divider, rug and coasters.

FINAL COLLECTION

going reverse…

p r o d u c t r a n g e

Winner of “the most innovative collection of the year 2010” at Stainless

Steel Gallery, Mira Corporate Suits,Okhla Crossing.

- Screen

- Throw

- Cushions

- Rug

- Coasters

PRODUCT RANGE

DESIGN CONCEPT FOLLOWED FOR THE

FINAL PRODUCT RANGE

By taking advantage of the characteristics of the felt, I have designed

these simple products. The felt pieces are being laser cut to achieve the

desighn/shape. It is the result of the desire to create a fabric surface itself

rather than using a fabric as a base for ornamentation.

The concept of “interlocking” proves to be sustainable as well. The

execution of this design requires no use of adhesives or stitching.

Each felt piece can be connected up/down/right/left to create a textile

surface. SCREEN/THROW design can be used in interior design, as

fashion accessories and for illumination applications. The usages are

limited only by your imagination.

The resulting textile surface was designed to create an open/ airy design

that is simple and striking on its own and when utilized in large numbers

has a permeability and openness that makes it ideal room dividers,

screen, throw etc.

It is so versatile that you can use them for partitions, coasters, and other

decorative purposes.

CUSHIONS

Fabric Used: Poly feltTechnique Used: Stitching of felt pieces/layering

SCREEN

Fabric Used: Poly felt

Technique Used: Interlocking of laser-cut felt pieces

Fabric Used: Poly felt

Technique Used: Interlocking of laser-cut felt pieces

SOFA THROW

C O A S T E R S

R U G

Technique Used: cut-work/layeringFabric used: Poly felt

Technique Used: Stitching of felt pieces on fabric surface

Fabric used: Poly felt