More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business

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    01-Nov-2014
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    Business

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Mark Getty said that intellectual property is the oil of the 21st Century. The problem is, most small businesses don’t even know they’re swimming in it. In this presentation, Rachel Rodgers, attorney to entrepreneurs and the co-author of Small Business Bodyguard, showed small business owners: - What intellectual property really looks like for small businesses and how they are already creating it, - Why intellectual property is incredibly valuable and how to create new revenue streams from it without creating more work to do, - How just a few simple legal tools can protect their intellectual property and save small businesses untold amounts of money, time and headaches (some of this can be done without a lawyer!), - Actions you can take now to start profiting from the intellectual property you’ve already created. In this presentation at ICON14, Rachel shared stories from her own experiences as a small business owner as well as numerous stories from her clients, from solopreneurs to tech startups, who have discovered, sold and licensed the hidden intellectual property in their businesses.

Transcript of More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business

  • 1. More Money, Less Work Discover, Protect & Monetize the HiddenValue inYour Business @RachRodgersEsq#ICON14
  • 2. We all owe a duciary duty to the stakeholders of our companies to manage and harvest our intangible assets. - Andrew Sherman #ICON14 @RachRodgersEsq
  • 3. 25Years Ago Today 20% 80% Tangible Assets (Buildings, Equipment, etc.) Intangible Assets (Intellectual Property) 75% 25% #ICON14 @RachRodgersEsq
  • 4. 15% #ICON14 @RachRodgersEsq
  • 5. 95% #ICON14 @RachRodgersEsq
  • 6. You Your intellectual property #ICON14 @RachRodgersEsq
  • 7. More Money #ICON14 @RachRodgersEsq
  • 8. More Time @RachRodgersEsq#ICON14
  • 9. More Influence #ICON14 @RachRodgersEsq
  • 10. $5 Trillion #ICON14 @RachRodgersEsq
  • 11. What is intellectual property? @RachRodgersEsq#ICON14
  • 12. creations of the mindinventions, literary and artistic works, symbols, names and designs, used in commerce. #ICON14 @RachRodgersEsq
  • 13. Trade Secrets @RachRodgersEsq#ICON14
  • 14. #ICON14 @RachRodgersEsq
  • 15. Copyright @RachRodgersEsq#ICON14
  • 16. 94%of SMBs use content marketing #ICON14 @RachRodgersEsq
  • 17. Trademarks #ICON14 @RachRodgersEsq
  • 18. #ICON14 @RachRodgersEsq
  • 19. #ICON14 @RachRodgersEsq
  • 20. @RachRodgersEsq#ICON14
  • 21. #ICON14 @RachRodgersEsq
  • 22. @RachRodgersEsq#ICON14
  • 23. Patents #ICON14 @RachRodgersEsq
  • 24. @RachRodgersEsq#ICON14
  • 25. @RachRodgersEsq#ICON14
  • 26. Andra Brosh, PhD The Ever-After Shock Theory #ICON14 @RachRodgersEsq
  • 27. Mike Geary The Truth About Six Pack Abs @RachRodgersEsq#ICON14
  • 28. of your customers are asking you the same thing over and over again 90% #ICON14 @RachRodgersEsq
  • 29. Mike Gearys $300 Investment Year 1 Year 2 Year 3 Year 4 Year 5 less than $50k $50,000 $500,000 $3,600,000 $11,000,000 @RachRodgersEsq#ICON14
  • 30. Me Small Business Bodyguard #ICON14 @RachRodgersEsq
  • 31. @RachRodgersEsq#ICON14
  • 32. $200k in 8 months #ICON14 @RachRodgersEsq
  • 33. #ICON14 @RachRodgersEsq
  • 34. Protect your intellectual property @RachRodgersEsq#ICON14
  • 35. The amount U.S. companies lose annually due to theft of intellectual property. $200 - $250 billion/year #ICON14 @RachRodgersEsq
  • 36. @RachRodgersEsq#ICON14
  • 37. #ICON14 @RachRodgersEsq
  • 38. @RachRodgersEsq#ICON14
  • 39. #ICON14 @RachRodgersEsq
  • 40. #ICON14 @RachRodgersEsq
  • 41. Protecting your intellectual property is ... #ICON14 @RachRodgersEsq
  • 42. ... an insurance policy #ICON14 @RachRodgersEsq
  • 43. ... a retirement account #ICON14 @RachRodgersEsq
  • 44. ... an investment in your quality of life #ICON14 @RachRodgersEsq
  • 45. Intellectual Property Audit #ICON14 @RachRodgersEsq
  • 46. Step 1: Mine #ICON14 @RachRodgersEsq
  • 47. Step 2: Prioritize #ICON14 @RachRodgersEsq
  • 48. Step 3: Re-work #ICON14 @RachRodgersEsq
  • 49. Step 4: Protect #ICON14 @RachRodgersEsq
  • 50. Step 5: Profit #ICON14 @RachRodgersEsq
  • 51. 96000 AUDIT #ICON14 @RachRodgersEsq