More engagement with the engaged visitor - IgnitionOne Lunch & Learn

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More engagement with the engaged visitor - the power of money lost. KEVIN VAN DEN BOSCH

Transcript of More engagement with the engaged visitor - IgnitionOne Lunch & Learn

  • 1. THE POWER OF MONEYLOSTEngaging with cart abandoners pays offP r o p r i e t a r y & C o n f i d e n t i a l1Kevin Van den BoschSeptember, 25thMARKETING TECHNOLOGY.SIMPLIFIED.

2. on average 70%of overall cart abandonment rateP r o p r i e t a r y & C o n f i d e n t i a lTHE SCENE 3. P r o p r i e t a r y & C o n f i d e n t i a l657072747680Health & BeautyHome & FurnishingStyle & FashionElectronicsFood & DrinksTravelPER VERTICAL 4. WHY DO THEY ABANDONP r o p r i e t a r y & C o n f i d e n t i a l 5. P r o p r i e t a r y & C o n f i d e n t i a l5WHO ARE THE ABANDONERSData source: Forrester Research19%EDUCATION SPEND GENDER 6. WHAT IFNEW VISITORS ABANDON99%Wont buy on the first visit.Of those who dont buyAbandon to never return25%75% Abandon with intent to returnP r o p r i e t a r y & C o n f i d e n t i a l 7. WHAT IFRETURNING VISITORSABANDONP r o p r i e t a r y & C o n f i d e n t i a l53%47%53% wont return again in the next 28 days47% will return out of those 1 in 4 will make apurchase 8. P r o p r i e t a r y & C o n f i d e n t i a lSO 9. SMART (ON-SITE)P r o p r i e t a r y & C o n f i d e n t i a lREMARKETINGOffer a service to get the sale9 10. P r o p r i e t a r y & C o n f i d e n t i a l10HOW DOES IT WORK 11. TAKE IT TO THEP r o p r i e t a r y & C o n f i d e n t i a lBANKThe flow explained 12. P r o p r i e t a r y & C o n f i d e n t i a l12 13. P r o p r i e t a r y & C o n f i d e n t i a l 14. P r o p r i e t a r y & C o n f i d e n t i a l 15. P r o p r i e t a r y & C o n f i d e n t i a l 16. P r o p r i e t a r y & C o n f i d e n t i a l 17. CASE STUDY - RETAILERAVERAGEORDERVALUE 46% 29% +38%P r o p r i e t a r y & C o n f i d e n t i a lOPENRATECOMPLETEPURCHASES 18. Give it a try and BOOSTyour returns immediatelyP r o p r i e t a r y & C o n f i d e n t i a l 19. 19THANK YOUKevin Van den BoschKevin.vandenbosch@ignitionone.comwww.ignitionone.comwww.digitalmarketingsuite.com@ignitionone