Performance Marketing Moscow 2014. Mirek Wasowicz, IgnitionOne
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PERFORMANCE MARKETING MOSCOW 15 OCT The first professional conference about Performance Marketing in Russia Mirek Wasowicz, Country Director Poland & Russia, IgnitionOne
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Transcript of Performance Marketing Moscow 2014. Mirek Wasowicz, IgnitionOne
PERFORMANCE!
MARKETINGMOSCOW
15!
OCT
The first professional conference !about Performance Marketing in Russia
Mirek Wasowicz, Country Director Poland & Russia, IgnitionOne
PROPRIETARY & CONFIDENTIAL
Mirek Wasowicz
ENGAGEMENT OPTIMISATION
MARKETING TECHNOLOGY. SIMPLIFIED.
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
LIVE MARKETER
PROPRIETARY & CONFIDENTIAL
MEET PAULINA
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 0
EXIT: 28
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
EXIT: 35
(+15)
ENTRANCE: 20
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
EXIT: 92
(+62)
ENTRANCE: 30
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 92
CNV: 120
(+28)
PROPRIETARY & CONFIDENTIAL
Campaign:
Channel: Social Search Display Lead
Engagement: +15 +62 +28 Total: 105
Attributed: 14% 59% 27% 100%
ONE KPI
PROPRIETARY & CONFIDENTIAL
LIVE MARKETER & MEDIA
PROPRIETARY & CONFIDENTIAL
WHY OPTIMISE TOWARDS ENGAGEMENT
• There is no single end online ‘conversion’
• Purchase consideration period is long
• Gain insight into users’ interests and behavior
• Optimise brand activity
• Push users faster and more efficiently down the funnel
PERFORMANCE!
MARKETINGMOSCOW
15!
OCT
The first professional conference !about Performance Marketing in Russia
