Conversics - IgnitionOne Lunch & Learn
14
ONLINE TESTING FOR WEBSHOPS: EFFICIENTLY TURNING VISITORS INTO CUSTOMERS IGNITIONONE LUNCH & LEARN 25/09/2014 TOM DUPON - CONVERSICS
-
Upload
ignitionone -
Category
Marketing
-
view
224 -
download
0
description
Online testing for webshops: efficiently turning visitors into customers. TOM DUPON
Transcript of Conversics - IgnitionOne Lunch & Learn
ONLINE TESTING FOR WEBSHOPS:
EFFICIENTLY TURNING VISITORS
INTO CUSTOMERS
IGNITIONONE LUNCH & LEARN25/09/2014TOM DUPON - CONVERSICS
THE MODEL6 Factors
Value Proposition
Urgency
Relevance
Clarity
Anxiety
Distraction
VALUE PROPOSITION
URGENCY
RELEVANCE
RELEVANCE
CLARITY
ANXIETY
DISTRACTION
IDENTIFY TESTING OPPORTUNITIES Ask your customers / prospects
Customer service remarks
Google Analytics• Exit pages• Enhanced e-commerce tracking•Bounce rates
Heatmaps
http://www.clicktale.com/
EVALUATE TESTING OPPORTUNITIES Difficulty • Easy fix•Medium fix•Difficult fix
(estimated) Net Impact•Monetary value
Traffic•High vs low traffic pages
PRIORITIZE & SET UP TEST PLAN Estimate test duration
Set up campaigns to increase traffic to tested pages.•Adwords• Email campaigns•On site promotions•…
START TESTINGTesting Toolshttps://www.optimizely.com/http://visualwebsiteoptimizer.nl/Google Experiments – http://www.google.com/analytics
CONTACT USConversics |addicted to webshops•Koopvaardijlaan 13 – 9000 Gent• Tel. +32 (0)9 279 47 72• [email protected]
Tom Dupon – [email protected]
