Lunch and learn
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What the @#$% is Social Media?
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AboutFounded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com
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When everyone is thinking the same thing, no one is thinking!
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We are in the business of creating and distributing Social
Objects…..
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What is a Social Object?
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Videos, Pictures, Blog posts, links, surveys, polls, and
discussions
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5 Take-Aways
1.Social Media Marketing for Martial Arts Schools
2.Social Media Etiquette
3.The Difference Maker (Delivery)
4.Social Media Domination
5.The Fast Track (ChampionsWay)
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Take Away # 1 - Social Media Marketing for Martial Arts Schools
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The four main pillars
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Don’t get lost in the Social Media Sphere
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Getting Started (or starting over)
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All the Social Networks drive traffic to your website
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Is you website web Social?
Do you have an landing page?
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Analytics
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What is working?
Which network is growing?
What content is being shared?
What area needs improvement?
What network is not worth the time?
What is the lead conversion rate?
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Network Followers/ Fans./Friends/ Views
Fans (Face book) 1603
You Tube 110 subscribers/ 9000 views
Twitter 410 followers
Community 3200
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Take away #2 - Social Media Etiquette
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TAKE AWAY #2 - You are joining a conversation
1. Listen, listen, listen.
2. Do not say anything that you would not say to someone is person.
3. Dealing with negativity -It is going to happen.-Reviewing the strategy
4.Give credit to others
5. Be yourself.
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Take away # 3 -The Difference Maker (Delivery)
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Text sucks
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Publishing Schedule
•30 days
•SMC tool
•This is the new Marketing Plan
•Screen Shot of the Daily updates in the library
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Social Media Updates-July 1st to 2nd
Thursday 9:00 am: Post trailer for The Last Airbender.11:00 am: Invite: Join <school name> at the <movie theater> at <time> tomorrow night for the premier of The Last Airbender!2:00: Join <school name> this Sunday at <location> for the Independence Day Parade! Bring your friends and family for food, fireworks and fun!4:00 pm: Martial Arts Principle of the Week: Perseverance- you can power through the hard times if you believe in the result of your dedication. Friday 9:00 am: Poll: Join <school name> tonight at <movie theater> for an action-packed night at the premier of The Last Airbender!11:00 am: Student Success Story: Post a Success Story about a Student at your School2:00 pm: Special: “School Name- Back to School Special 6 weeks for $99!”4:00 pm: Invite: 4th of July Special! Join <School Name> for Summer Camp this Monday, July 5th! It will be action-packed and educational! Only <price for 1 week> for a week (price decreases as you sign up for additional weeks). Early drop off and late pick up is available! Enjoy the holiday!
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Takeaway #4 - Social Media Domination
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Google May Day update
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Facebook Social Graph
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New Facebook Feature
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Each week we work on keywords to dominate the
search
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Create word of Mouse
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Create word of Mouse
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Create word of Mouse
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You business is only as valuable as your data base and your Social Reach
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Take-Away #5 - Fast Tracking It
Social Media Apps For Martial Arts Schools from ChampionsWay
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Post Entry right from PerfectMIND
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Integrate with any website in less than 30 seconds
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Example Blog Entry
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Example Shout Out Entry
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You Share, Then they Share!
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Lead Generation from Any Network
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Integrated Landing Pages
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Campaigns are connected
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Now your leads are all in one place
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And you can track what’s working
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Setup Lead Nurturing and let it happen Naturally
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QUESTIONS???