6 Visitor Attraction and Visitor Management - Lecturer Copy
Transcript of 6 Visitor Attraction and Visitor Management - Lecturer Copy
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VISITOR ATTRACTION&
VISITOR MANAGEMENT
TOPIC 7
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• A physical or cultural feature of aparticular place, that individualtravellers or tourist perceive as capableof meeting one or more their speci cleisure-related needs.
• Such features may be ambient in nature
(e.g. climate, culture, vegetation orscenery), or they may be speci c to alocation such as a theatre performance,a museum or a waterfall.
VISITOR ATTRACTION
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CATAGORIES OF VISITORATTRACTIONS
C o n s t r uc t e d o r
N a t u r a l
• b u i ld ings o f a l l t ype
s
• Na t iona l pa r s
• ! a t e r fa l ls
• " a e s , e t c
N o d a l o r L i n e a r • m o v e m e n t o f t o u r i s t
f r o m o ne p l a c e t o a no t he r
•
# .g . t o u r i ng ho l i d a y s b y c a r , c o a c h , e t c
Sites and Event• #vents are temporarily
• $uration varies• %onstructed or natural
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• $estination which utili&es coastalareas for recreation and rela'ation
• !hat activities can you thin of• Any e'amples of seaside resorts• uture of seaside resorts*
–
#nvironmental concerns – +Slip, Slop, Slap campaign
! Sea Side Resorts
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• A designated place of services in the continuumof health, wellbeing, rela'ation and body styling( nutrition, gym, physical activities, plasticsurgery, beauty care, etc.), which are o eredholistically by s illed professionals often with aidof (healing)
• Demanded : people in high stress positions ofemployment* business travellers (more stressand /et lag and are boo ing hotels that o er full-0edged spa services)
• The core market: body boomers 1 youngerprofessionals
"! #ealt$ & S%a Touris
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2. 3uali ed sta 4. Swimming pool5. Sauna6. !hirlpool7steam bath8. acilities for healthy nutrition9. :hysical tness;. :rovision for rela'ation, cultural and mental activitycient information about heath topics2?.Access to health tips the guest can use bac home22.Nature trac s for recreation activities such as wal ing, cycling and
/ogging24. acilities for aged and disabled
'esira(le re)uire ents o*co %re$ensive +ellness *acilities
include
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•
@ourism associated with towns andcities
• !hat are tourists interested intowns and cities
,! -r(an Touris
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.! Rural Touris• Any form of tourism that showcases the rural
li*e/ art/ culture and $erita0e at rurallocations/ there by bene tting the local
community economically and socially as wellas enabling interactions between the touristsand the locals for a more enriching tourisme'perience .
•
t is a multi-faceted and many entail farm oragricultural tourism, cultural tourism, naturetourism, adventure tourism, and eco- tourism.
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Fa ous ruraldestinations
• Swiss Alps
• Bictoria alls (Cimbabwe7Cambiaborder)
• Dimalayas (Nepal)
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Rational (e$ind ruraltouris
• $esire for peace 1 tranEuility• $isillusionment with over crowded resorts and
cities•
#ducational value• Strong demand for wholesome family oriented
recreational activities• Nostalgia• An ine'pensive getaway• @o engage in rural activities due to curiosity• Dealth consciousness of urban areas
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1! A0ritouris• A0riculturall23(ased o%eration or
activit2 that brings visitors to a farm or aranch
• orm of nic$e touris• #mphasis sustainable tourism in
agricultural areas• Activities* buying produce direct from a
farm stand, navigating a corn ma&e,pic ing fruit, feeding animals, or staying ata F1F on a farm
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P-RPOSE 4-ILTATTRACTIONS
• Ancient monuments and historicbuildings
• Gardens• Archaeological sites• ndustrial tourism•
@hemes and amusement par s• !ild life attractions• ndustrial heritage
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5! Ancient Monu entsand 4uildin0s
• Structures that are old, or ofarchitectural interest, provide anattractive setting to sightsee
• Hodern Architectural Deritage• Growing interest for history, no more
passive• !orld Deritage Sties by IN#S%J• (http*77whc.unesco.org.en7list)
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A on0 To% 6 #istoricTravel 'estinations
Stonehenge
Great wallof %hina%oliseum
Abu-simbel
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7! Gardens• Attracted to the unusual plants and
beautiful settings• Specialist tours and cruises
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! Arc$aeolo0ical sites• @he branch of anthropology that
studies prehistoric people and theircultures
• E02%t * the most famous destination
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8! Industrial #erita0e• Keminders of the industrial revolution• Hany of the factories and
warehouses
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6! T$e e anda use ent %ar9s
• Local %ar9s * catering to day trippermar et
• Fla0s$i% attractions * drawsdemand on national mar ets and asigni cant number of foreign visitors
• Icons or destination t$e e%ar9s * destination on their ownright, attract a worldwide mar et
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' i s n e 2 L a n d
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! :ild Li*e Attractions• Started with &oo
– %onsideration of animal captivity ascruelty
• @rend* Safari :ar s – Jpportunity to see the animals in the
wild
– T$ailand;s Sa*ari :orld
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"! Industrial touris• nterest in modern industry• %ompanies have open up their wor
shops (for :K)
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Ot$er site attractions
%ulturaltourism
Huseumand artgallery
#vents
Artfestivals
$artourism
Ketailshoppin
g
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,! Cultural touris• #mbracing the full range of
e'periences visitors can underta e tolearn what ma e a destinationdistinctive L its lifestyle, its heritage,its arts, its people and the businessof providing and interpreting that
culture to visitors
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• Distory and archaeology• :eople their lifestyle (including the
ways in which they earn a living anden/oy their leisure)
• %ultural diversity• Arts and architecture• ood, wine and other local produce• Social, economic and political
structures• "andscape
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.! Museu s and ArtGalleries
• Serve the local needs initially andlater rapidly gain an internationalreputation
• Sometimes it can be the ma/orreasons to visit a destination
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1! Retail S$o%%in0• Shops become the sole attraction
•
Shopping combined with other formsof leisure – Kestaurants, cinemas, gaming arcade,
etc
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5! Events• $uration and freEuency varies• Jne o events•
#vents increase the visitors to adestination
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7! Art *estivals• An aspect of cultural tourism• "arge festivals run during tourist
seasons and smaller events runoutside the season
• ncludes music, arts, crafts, drama,dance, literature or poetry
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! 'ar9 touris
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VISITOR MANAGEMENT• Bisitor management involves nding
ways to regulate visitors in order tominimi&e negative impacts andma'imi&e the bene ts of tourism
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Controllin0 t$e i %act o*visitors
• %arrying capacity
• @he limits of acceptable change
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Meetin0 t$e cost o*visitor ana0e ent
• Bisitors• Dost community•
"ocal tourist businesses
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O%erational a%%roac$ tovisitor ana0e ent
• %ontrolling demand and 0ows of visitors• #g. :ricing policies, controlling access,
restricting activities, mar eting, de-
mar eting, etc• Altering visitorsM behaviour
• #g. nformation and education, signs andguides, etc
• Adapting supply• 3ueuing, &oning, closure,
pedestriani&ation, etc
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-se o* tec$nolo02 invisitor ana0e ent
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