MOON

Y12 Media StudiesThe British Film Industry

Budget and Box Office

Budget: $5 million

(Although this may sound a lot, it really isn’t!)

Box Office: worldwide $7,917,854 (£1.3m UK)

(Very good considering it was originally going straight to DVD!)

AwardsBAFTA Awards 2010

Alexander Korda Award for Best British Film - nominated Carl Foreman award for special achievement by a British director, writer or producer in their first feature film - won

British Independent Film Awards 2009Best British Independent Film - won Douglas Hickox Award for Duncan Jones - won Best Actor for Sam Rockwell - nominated Best Director for Duncan Jones - nominated Best Screenplay for Nathan Parker - nominated Technical Achievement, Original Score for Clint Mansell - nominated Technical Achievement, Production Designll for Tony Noble - nominated

Fantastic'Arts 2010Special Prize - won Critics' Prize - won

Critical Reception

89% Fresh Rating –

8.0 / 10 – IMDB

“one of the best performances of the year” – Empire Magazine

Production

• Directed by Duncan Jones (aka Zowie Bowie), UK.

• Production Company: Liberty Films (UK, independent)

• In association with Stage 6 Films.

• Shot in 33 days.• Shepperton Studios (UK)

Stage 6 Films is a label created by Sony Pictures Worldwide Acquisitions Group that acquires, produces and distributes 10-15 low budget (capped at approximately $10 million) films and direct-to-DVD releases per year.

SYNERGY!!!

Production - Cinesite (Visual Effects, UK)

– Hunt says he turns down a lot of producers looking for free vfx in return for a stake in their films. But he is open to exploring cut-price deals on interesting indie projects, such as sci-fi drama “Moon”, the feature directing debut of David Bowie's son Duncan Jones.

– "We're not doing it for the money, but because the script was good," Hunt says. "'Moon' is a great example of us helping a U.K. producer to use vfx for the right reasons, to open up their film”

DistributionSony Pictures Worldwide Acquisitions Group acquired distribution

rights to the film for English-speaking territories. Sony was considering to send Moon to go straight-to-video; but after Moon premiered at the 2009 Sundance Film Festival in January 2009, Sony Pictures Classics decided to handle this film's theatrical release for Sony Pictures Worldwide Acquisitions Group.

Sony Pictures Classics distributed the film in the United States theatrically, beginning with screenings in selected theatres in New York and Los Angeles on 12 June.

Certified 15

Independent Film Co (UK) secured the rights for all other territories.

Exhibition• Opened on 57 screens (17th July

2009)• The film's British premiere was

held on 20 June 2009 at the Cameo Cinema in Edinburgh as part of the 63rd Edinburgh International Film Festival

• Released on both DVD and Blu-ray.

• + OD, downloads, itunes, etc…

What does this tellAbout the film’s Target audience?

Questions…1. Who is the Target Audience for

this film? How do you know?2. How is the production of this

film an example of Synergy at work?

3. Explain how Technological Convergence and Proliferation had an impact on the production, distribution and exhibition of this film.

Consider niche or mass market, screens, premiere, release date etc…