Technology

But first…The OSCAR’S

But first…The OSCAR’S

Quick quiz

1. What do we mean by a simultaneous release?2. What are the advantages of one?3. How are the IMAX and the Dark Knight connected?4. What is the advantage of digital technology?5. What advantages are there to blu-ray?6. What was the digital screens network?7. What could effect cinema attendances?8. Why are stars important to the film industry?9. Why is genre important to the film industry?10.What is a film festival?

1. What do we mean by a simultaneous release?2. What are the advantages of one?3. How are the IMAX and the Dark Knight connected?4. What is the advantage of digital technology?5. What advantages are there to blu-ray?6. What was the digital screens network?7. What could effect cinema attendances?8. Why are stars important to the film industry?9. Why is genre important to the film industry?10.What is a film festival?

Technological determinism

Assumption that technological progress is

inevitable and determines the shape and nature of

social change.

Assumption that technological progress is

inevitable and determines the shape and nature of

social change.

Film festivals

Sundance film festivalSundance film festival Cannes film festivalCannes film festival

http://www.bfi.org.uk/lff/

BRITISH CINEMAFinal topicFinal topic

What is a British Film?

Is the British Film Industry in

anyway distinctive and

different?How does it cope with

having to survive in the shadow of

Hollywood?

How does it cope with having to survive in

the shadow of Hollywood?

The British Film Industry» A powerful medium that:» Tells British stories» Shows how the British see themselves» How we see the world» Explorations of British life» Serve many diverse cultural purposes - issues

that effect them, relationships between groups and societies

» Recently pushing boundaries on gender, ethic groupings, national identities and regional identities

» A powerful medium that:» Tells British stories» Shows how the British see themselves» How we see the world» Explorations of British life» Serve many diverse cultural purposes - issues

that effect them, relationships between groups and societies

» Recently pushing boundaries on gender, ethic groupings, national identities and regional identities

BRITISH FILM TODAY» Tessa Jowell did not mention Film in her budget.» Cinema audiences up however mainly for US films» International distribution is where it lies and that

Britain just worries about production» Seen as a cottage industry» 95% of production companies employ fewer than

10 staff» Make 20 films a year approx - Bollywood = 1000» America can make profits from even rubbish films

by putting them out in different media’s.

» Tessa Jowell did not mention Film in her budget.» Cinema audiences up however mainly for US films» International distribution is where it lies and that

Britain just worries about production» Seen as a cottage industry» 95% of production companies employ fewer than

10 staff» Make 20 films a year approx - Bollywood = 1000» America can make profits from even rubbish films

by putting them out in different media’s.

Activity

» Produce a timeline regards to British Cinemas progression from the 1930’s to the current day.

» When was British cinema most popular?

» What genre of films were we making at which times and why?

» Produce a timeline regards to British Cinemas progression from the 1930’s to the current day.

» When was British cinema most popular?

» What genre of films were we making at which times and why?

Surviving in the Shadows» What did Alan Parker have to say about British

film?» Which do feel is the most important point made

by Parker?» Why is it seen as one of the most dynamic

industries in the world?» What has the government done to improve the

film industry?» Why do British films find it hard to reach their

market?» What could turn to British industrial control for

the first time in 50 years?

» What did Alan Parker have to say about British film?

» Which do feel is the most important point made by Parker?

» Why is it seen as one of the most dynamic industries in the world?

» What has the government done to improve the film industry?

» Why do British films find it hard to reach their market?

» What could turn to British industrial control for the first time in 50 years?

Activity

» Complete the production, distribution and exhibition table for British Cinema.

» Where can they find funding?» Where do they go for distribution?» Where are they exhibited?

» Complete the production, distribution and exhibition table for British Cinema.

» Where can they find funding?» Where do they go for distribution?» Where are they exhibited?

Activity

» If Britain cannot complete on the world stage, and retiring to a ‘cottage industry’ style of production is not moving forward, what approach should British film take?

» CONSIDER DEVELOPMENTS IN PRODUCTION, DISTRIBUTION, AND EXHIBITION.

» If Britain cannot complete on the world stage, and retiring to a ‘cottage industry’ style of production is not moving forward, what approach should British film take?

» CONSIDER DEVELOPMENTS IN PRODUCTION, DISTRIBUTION, AND EXHIBITION.

David Cameron

» Make more commercial films!

What are the advantages and disadvantages to this approach?

What does Charlie Brooker say the issues are?

» Make more commercial films!

What are the advantages and disadvantages to this approach?

What does Charlie Brooker say the issues are?

Two models

This is EnglandThis is England

» Production

Distribution

Exhibition

» Production

Distribution

Exhibition

Harry PotterHarry Potter

» Production

Distribution

Exhibition

» Production

Distribution

Exhibition

INDEPENDENT FILM

Film produced mostly outside the major studio. Normally not mass marketed. Majority are partially produced and distributed by a major studio, less than half of the budget most come from a major studio to be considered independent.

Film produced mostly outside the major studio. Normally not mass marketed. Majority are partially produced and distributed by a major studio, less than half of the budget most come from a major studio to be considered independent.

Differences

IndependentIndependent MainstreamMainstream» Not profit driven» Usually about tackling

issues» Audience is forgotten» Usually made by auteurs» Paranormal activity budget

$15,000» Usually grow in popularity

at the cinema» DVDs sales and rereleases

biggest return» Promote through word of

mouth

» Not profit driven» Usually about tackling

issues» Audience is forgotten» Usually made by auteurs» Paranormal activity budget

$15,000» Usually grow in popularity

at the cinema» DVDs sales and rereleases

biggest return» Promote through word of

mouth

» Made for profit» Appeal to as many

people as possible» Avatar budget $237

million poss $150 million on promotion and advertising!

» Will take the most money in the vital opening weekend

» Made for profit» Appeal to as many

people as possible» Avatar budget $237

million poss $150 million on promotion and advertising!

» Will take the most money in the vital opening weekend

‘Indiewood’

» Many of the films these days are ‘Indiewood’ made by an independent director but funded by Hollywood through their ‘independent’ film production companies such as Fox Searchlight and Paramount vantage.

» Financed by tent pole movies made by the parent company

» Goes against the idea of what independent is!

» Many of the films these days are ‘Indiewood’ made by an independent director but funded by Hollywood through their ‘independent’ film production companies such as Fox Searchlight and Paramount vantage.

» Financed by tent pole movies made by the parent company

» Goes against the idea of what independent is!

Example of independent films that have achieved

success!» Paranormal activity» Juno» Lost in Translation» In Bruges» Donnie Darko

» Paranormal activity» Juno» Lost in Translation» In Bruges» Donnie Darko

British film industry may

suffer though as more talent moves to

Hollywood!Digital technology may

keep them at home?Digital technology may

keep them at home?

» How do you view the consumer of films?

» Is he or she using this form of entertainment for escapism, or companionship, or entertainment?

» Is he or she the victim of advertising and marketing when making choices of what to see, or is he or she perfectly able to make his or her choices?

» How do you view the consumer of films?

» Is he or she using this form of entertainment for escapism, or companionship, or entertainment?

» Is he or she the victim of advertising and marketing when making choices of what to see, or is he or she perfectly able to make his or her choices?

Industry and audiences

» Produce a diagram to show the relationship between audiences and the film industry. This can take the form you choose but you should aim to include the product somewhere too.

» Consider how producers exert pressure on audiences and vice versa

» Produce a diagram to show the relationship between audiences and the film industry. This can take the form you choose but you should aim to include the product somewhere too.

» Consider how producers exert pressure on audiences and vice versa

Power

» Fan» Fan » Industry» Industry

Power» Fan - on the

increase with new technologies

» Word of mouth» Websites» Emails» Mobile phones» Text messaging» Fan clubs» Conventions» Been able to dictate slow burning cult

movies out of ones that have initially flopped

» Fan - on the increase with new technologies

» Word of mouth» Websites» Emails» Mobile phones» Text messaging» Fan clubs» Conventions» Been able to dictate slow burning cult

movies out of ones that have initially flopped

» Industry - on the increase due to rise in conglomerates

» They can now:» Make, finance and

distribute their own film

» Reviewing films in newspapers/TV/radio stations

» Publish film scripts/soundtracks

» Screening films via cinema/TV channels

» Industry - on the increase due to rise in conglomerates

» They can now:» Make, finance and

distribute their own film

» Reviewing films in newspapers/TV/radio stations

» Publish film scripts/soundtracks

» Screening films via cinema/TV channels