Missed Opportunities to Monetize Your Site

Adam Riemerwww.AdamRiemer.me

@Rollerblader

You have options You have placements and tools

◦ On your site◦ In your email and newsletter campaigns◦ Using your sharing buttons

Using Social Media RSS feeds

Overview

@Rollerblader

Affiliate Adsense Ad Networks Paid Placements Sponsored posts – Long term or short term? Javascripts to monetize – SEO risk?

◦ If Google crawls and sees ads above the fold.

You Have Options

http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html

“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.” - Matt Cutts on Webmaster Central

@Rollerblader

Common Places In your header On the side In your footer Under your title tags In your author bio

box

Common Tools Heatmaps Changing colors and

sizes Increasing page

views with analytics Trying new

merchants Using rotations

◦ ad rotate

You Have Your Placements and Tools

@Rollerblader

You Have Your Placements and Tools

@Rollerblader

On the email itself◦ Header, footer, in between posts and text links

within content On the confirmation email when someone

double opts in On the confirmation email that they have

successfully subscribed On the redirect after they click submit On the page they land on after they submit

if no redirect

In Your Email and Newsletter Campaigns

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Email – examples of placesAfter you click submit where does the person go?

What happens when they double opt in?

What about their welcome email?

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On your accounts◦ Try wording and reactions

Swearing or attention grabbing words – if it is appropriate Emotional words – Love this, OMG, etc… Ask questions to get click throughs

This can help to generate more exposure on sites like Facebook.

On your sharing buttons◦ Selling space to other similar or complimentary sites

for follows◦ Use shortened urls & descriptions

With an FTC disclosure Be careful which shortener you use

Using Social Media

@Rollerblader

Don’t forget to include products and storefronts

Label and add links to all of your images, not just the post.◦ Very important with multiple images on Facebook

Make sure to add in unique and descriptive images for Pinterest.

Using Social Media

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Social Media - examplesSelling space to complimentary sites or users.

Don’t forget your tabs and about us sections.

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Using ad placements in between posts Feeding native ads in through it Using adsense in between, above or below Placing static ads in the header On the confirmation and subscribe Cross promoting another feed for a similar

or complimentary site after they subscribe

RSS

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Thank You!Adam Riemer

www.AdamRiemer.me@Rollerblader