Monetizing Social TV

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Monetizing Social TV Big Brother Live Feeds and Reality Nation

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Monetizing Social TV. Big Brother Live Feeds and Reality Nation. I make money from tweets about whirlyball with Brenchel and JeJo. Today. Best practices for targeting the passionate 1% Super Pass: subscription entertainment Reality Nation: free reality s tar UGC. $14.99. - PowerPoint PPT Presentation

Transcript of Monetizing Social TV

Page 1: Monetizing Social TV

Monetizing Social TVBig Brother Live Feeds and Reality Nation

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I make money from tweets about whirlyball with Brenchel and JeJo

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TodayBest practices for targeting the passionate 1%

• Super Pass: subscription entertainment• Reality Nation: free reality star UGC

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$14.99• Anchored by Big Brother Live Feeds• Social, Live, Access• 60% female, 35 to 55• Top channels

- 60% affiliate- 25% CBS

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Feeds

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17 x

286 206 99 4280 41 3338 20 14

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Originals

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Free• Content by stars• Promoted via social• 20% mobile • Fast ramp up

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Reach

- Sub

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Twitter

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Referrers• Facebook • Twitter • Jundishes• Allaboutbigbrother.forumotion.com• Forums.jokersupdates.com• Mortys.tv.com• Google• Celebritysmackblog.com• Jejofansite.com• hamsterwatch

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Fans• Hosting competition• #2 all time article on Reality Nation

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Burnett“We’re not that far from people watching TV on the same screen as the computer, with interactivity back and forth. It’s the interactivity that TV lacks right now and that is a major advantage for the Internet.”Mark Burnett