Introduction

Whether you are developing a 25 story residential tower or a 5 unit townhouse, providing lifestyle and investment opportunites for buyers looking bor both quality and loation is your ultimate goal.

Models Ink is a consortium of some of Melbourne’s very best providers of creative and marketing services to the Property Development sector. Our capabilities include Branding, Design, Model-Making, 3D illustration and animation, printing and signmaking.

Models Ink provides the expertise benefits that come with dealing with the best in class individual service providers, and provides them through a single point-of-contact. In a nutshell, we provide the best talent at a one-stop shop.

This document comprises Models Ink’s expression of interest to provide a range of marketing services to ensure a successful launch of your project.

To successfully market any new property development, you need access to a broad range of skills. A firm to do the branding, one to do the website, another to do the models, another to arrange the printing, another to build the interactive DVD. You need construction-level project-management skill just to be able to hold it all together, let alone ensuring it’s brought in on time and on budget.

More than that, it’s difficult to get access to the people who are actually doing your work. With Models Ink, the key members of the consortium are always available, and you can be assured of the absolute best work available in the market today. Each service provider is nimble, able to turn work around fast, and able to respond immediately to client needs. The single point of contact means that as a client, you always know whom to call when you have questions you’d like answered, and the expertise of our team means the answer you’ll get is the one you need.

Importantly, Models Ink provides a level of transparency that is unheard-of in this industry. As a client you’ll know who is doing the work on your project and can be assured that what you’ve been quoted is competitive, and that it’s not loaded with unnecessary mark-ups.

In short, Models Ink gives you the benefits that come dealing directly with the best, but with the peace-of-mind that comes from a single point-of-contact.

The Models Ink Difference

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Design, Branding, Web, Interactive

Models Ink’s abilities to provide evocative and effective design is coupled with an eye towards business needs. We know that the prettiest designs in the world are a waste of time and effort unless they connect with the customer in a way that convinces them to buy. Our design partner’s experience in the property development sector is impressive on its own, but their exposure to the broader marketplace means that they are on top of design and communications best practise regardless of sector.

As well as working in the property development sector, they are sought-after partners and collaborators in banking, bio-tech, telecommunications, directories, utilities and architecture. Their work, whether it be in print, online, or interactive, is characterised by its determination to make a convincing point and move the reader to action. If you want design to make a difference, then this is the partner for you.

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Apartments. Townhouses.

Coastal Townhouses & Apartments

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Model Making

Model-making expertise is a rare skill, and one that marketing firms generally outsource. This disconnection between the client and the model-maker is a leading cause of cost over-runs and other common issues with the model-making process. Our offering is built around having a best-in-class model-maker as the lynchpin of our consortium.

Our life-like models are competitively priced, but offer features that are usually additional (such as internal lighting and high levels of external detail) with other suppliers. Model-making is our passion, and our abilities are simply unsurpassed in the market today.

Add to that a hawk-like attention to detail and a commitment to meet the toughest timelines, and you have a model-making capability that ticks every box, and then some.

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3D Illustration, 3D Animation

Not a lot of 3D modelling and animation companies can claim that they’ve been around for over a decade, but our partner can do that and more. Their decade of international experience is in your hands, helping you to visualise the most creative aspects of the development, and to contextualise the project for your customers.

Our aim is to use the latest technology to provide the highest quality work at competitive rates, and within realistic timeframes.

Even within tight budgets, we excel in providing tools that help buyers and investor visualise your designs, and understand your vision.

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Signage and Display

Our signage and display partner has unbeatable experience in the production, implementation and installation of the highest quality display solutions available. From flags and buntings, to illuminated displays, all the way through to the construction of display suites, we’re able to provide the right solution for the task. Our quality control is second-to-none, and this ensures that as the client you can sleep well knowing that the job you requested is the job that’s going to be delivered.

Our years of experience in the property development sector means that we know how to avoid the common pitfalls, while producing effective and efficient communications materials. We have the know-how and the track record to make the right recommendations for stocks and display types, and the network of installers to ensure that everything is done on time, first time.

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Scope of Works

Models Ink can provide the following scope of works for the successful launch of your project.

Signage 2 Steel Frame / 3.6 x 2.4m / Metal Post

Model 1:100

Artist Impressions 2 External / 2 Internal - 30 second interior Walk through

DVD Combine 30 second Walk through with external artist impressions and location videoVoice over /Music (2 ! - 3 minutes)

Web-Site Standard site / Interactive map / Registration

Web Site Domain / Hosting etc

Photography Aerial, location, lifestyle etc

Brochure 6 page folder

Inserts Floor plans / Specifications etc

Agent books (A3) Artists Impressions, Plates, Plans, Location

Display Panels – Artists Impressions, Plates, Plans, Location

Agency Project Management and Service Fee applies.

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Models Ink23 Milton ParadeMalvern VIC 3144 Australia

PO Box 228 Ashburton VIC 3147Australia

m. + 61 41 77 55 098p. + 61 3 9832 0700f. + 61 3 9885 8817

info@modelsink.com.auwww.modelsink.com.au