Mobile Trends - June 2011 - Trending The Future

Mobile Trends - June 2011

www.space150.com

TRENDING THE FUTURE

Monday, June 27, 2011

http://www.space150.com


10B+1B+

100MM+

10MM+

1MM+

1960 1970 1980 1990 2000 2010 2020

Mainframe

Microcomputer

PC

Desktop Internet

Mobile Internet(Post-PC)

Units/Users

Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

MOBILE IS GROWING FASTER THAN ANY TECHNOLOGY BEFORE.


http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars


This speed of growth can be overwhelming, but there is one thing we can keep up with.


Ourselves


We were born to move around.


Mobile is freeing humanity from the ball and chain that is the PC.


Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/

“We no longer need to be tethered to a desktop computer in order to use the Internet to interact with the world around us.”

-Hamilton Chan, CEO & Founder, Paperlinks


http://mashable.com/2011/03/08/mainstream-qr-codes/


13.5%Early Adopters

34%Early Majority

34%Late Majority

16%Laggards

2.5%Innovators

31% OF AMERICANS CURRENTLY OWN A SMARTPHONE. WE HAVE CROSSED THE CHASM OF ADOPTION.

Source: Nielsen - http://blog.nielsen.com/nielsenwire/online_mobile/factsheet-the-u-s-media-universe/


http://jpteti.com/post/4072771125/the-ipad-is-99-more-open-than-any-other-computer


The Mobile Inflection Point

2011

Source: Ars Technica - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

Q4




Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

By the end of 2011, more Americans will have smartphones than feature phones.


http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

Source: Ars Technica - http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars

TODAY:

91%Of Americans use a mobile phone

BY CHRISTMAS 2011:

50%Of Americans will have a smartphone

TODAY:

3.6 BILLIONPeople around the world have a mobile phone




Mobile will become the most common way of accessing the Internet.

2014

Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011




Source: BBC UK - http://news.bbc.co.uk/2/hi/technology/7938799.stm

"The fact of the matter is that mobile devices are going to be the majority of the way that people get information."

-Eric Schmidt, Executive Chairman, Google, March 2009


http://news.bbc.co.uk/2/hi/technology/7938799.stm

http://news.bbc.co.uk/2/hi/technology/7938799.stm

WELCOME TOTHE POST-PC ERA


POST-PCThe name “Post-PC” implies that we will all show up to work one day, overturn our desks in celebration, and go on with our days squinting at tiny smartphone screens and fumbling with our thumbs. This is simply not the future. At least not anytime soon.


PCs ARE IMPORTANT FOR GETTING WORK DONE. WE STILL NEED THEM.


MOBILE DEVICES WILL NOT REPLACE PCs,BUT THEY WILL EXPONENTIALLY EXPAND THE REACH OF TECHNOLOGY INTO OUR PHYSICAL WORLD WITH NEWFOUND UTILITY AND MEANING.


Three behavioral trends of mobile experience:

1. convenience2. context3. fun


1. convenience |kənˈvēnyəns|noun

• a thing that contributes to an easy and effortless way of life: voice mail was seen as one of the desktop conveniences of the electronic office.


Less is more.


Source: http://jpteti.com/post/4072771125/the-ipad-is-99-more-open-than-any-other-computer

“The iPad [mobile] only does less than a regular computer to us geeks. To everyone else, it does more.”-J-P Teti, 14-year-old blogger




Source: http://blog.chasejarvis.com/blog/2009/09/the-best-camera-iphone-app-book-community/

“The best camera is the one you have with you.” -Chase Jarvis


http://blog.chasejarvis.com/blog/2009/09/the-best-camera-iphone-app-book-community/

http://blog.chasejarvis.com/blog/2009/09/the-best-camera-iphone-app-book-community/

Source: The New York Times - http://bits.blogs.nytimes.com/2011/04/18/iphone-4-becoming-most-popular-camera-on-flickr/

The iPhone is now the most popular camera on Flickr.


http://bits.blogs.nytimes.com/2011/04/18/iphone-4-becoming-most-popular-camera-on-flickr/

http://bits.blogs.nytimes.com/2011/04/18/iphone-4-becoming-most-popular-camera-on-flickr/


QR CODES LINK LIFE TO THE INTERNET




Source: Mashable - http://mashable.com/2011/02/18/jimmy-fallon-qr-code/

Instead of holding up an album cover to plug the band on his show, Jimmy Fallon used a QR code to link viewers to Odd Future’s website.


http://mashable.com/2011/02/18/jimmy-fallon-qr-code/

http://mashable.com/2011/02/18/jimmy-fallon-qr-code/

Source: http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/

New York City is using QR codes on all their building permits.


http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/



QR CODES HAVE GONE MAINSTREAM, BUT WILL SOON FADE.




Source: Quora - http://www.quora.com/Why-did-Google-places-drop-QR-codes-for-NFC-tags

The first signs: GoogleGoogle has ended support for QR codes in Google Places.


http://www.readwriteweb.com/archives/Google_Joins_NFC_Forum_Ditches_QR_Codes.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)

http://www.readwriteweb.com/archives/Google_Joins_NFC_Forum_Ditches_QR_Codes.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)

Apple is completely disinterested.

The first signs: Apple


A behavioral bridgeQR codes reinforce awareness of our ability to enhance our physical experience with digital interaction. QR codes are a catalyst for the behavior of using our phones to scan, touch, and tag things. They’re allowing people to get used to the idea, but there’s something bigger coming right around the corner...


SO, WHAT’S NEXT?


NFC[Near Field Communication]

A short-range wireless standard that allows devices to communicate securely and perform transactions.


Offices have been using it for years...


Source: Wikipedia - http://en.wikipedia.org/wiki/Oyster_card

NFC technology has been used for public transportation payment in London’s Oyster since it was introduced in 2003.


http://en.wikipedia.org/wiki/Oyster_card

http://en.wikipedia.org/wiki/Oyster_card

Audi and other car makers have been making keys with NFC for a few years now. Leave the keys in your pocket. Just walk up and open the door.


BMW is developing an NFC key system to not only work with their cars but navigation, hotels, transportation, and more.

Source: Engadget - http://www.engadget.com/2011/02/02/bmws-nfc-key-is-your-ticket-to-ride-and-you-should-care-video/


http://www.engadget.com/2011/02/02/bmws-nfc-key-is-your-ticket-to-ride-and-you-should-care-video/

http://www.engadget.com/2011/02/02/bmws-nfc-key-is-your-ticket-to-ride-and-you-should-care-video/

Source: Mashable - http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/

Released in December, the Google Nexus S is the USA’s first NFC-capable smartphone.




Source: Tech Crunch - http://techcrunch.com/2011/05/25/google-commerce-chief-were-making-a-huge-bet-on-nfc-as-a-company/

“We’re making a huge bet on NFC as a company. There is a lot of potential there.”-Erick Schonfeld, VP of Google Commerce and Payments


http://techcrunch.com/2011/05/25/google-commerce-chief-were-making-a-huge-bet-on-nfc-as-a-company/

http://techcrunch.com/2011/05/25/google-commerce-chief-were-making-a-huge-bet-on-nfc-as-a-company/

NFC IS AT A REALLY EARLY STAGE, BUT THE POSSIBILITIES ARE ENDLESS.


PHONEWALLETKEYSTwo are going away.Pick one.


PayPal is experiencing exponential growth in mobile payments, growing from $24MM in 2008 to over $2B this year, with $7.5B expected in 2013.

Source: Niche Retail - http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/


http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/

http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/

Sources: TabbedOut - http://www.tabbedout.com/articles/33

Startups like TabbedOut are closing major funding rounds, solving unique payment problems like unpaid bar tabs, and expanding rapidly.

Statesman - http://www.statesman.com/business/tabbedout-signs-deal-to-expand-its-mobile-payments-1463076.html


http://www.tabbedout.com/articles/33

http://www.tabbedout.com/articles/33

http://www.statesman.com/business/tabbedout-signs-deal-to-expand-its-mobile-payments-1463076.html

http://www.statesman.com/business/tabbedout-signs-deal-to-expand-its-mobile-payments-1463076.html

http://thenextweb.com/google/2011/03/28/google-to-introduce-new-nfc-payment-system-partners-with-mastercard-and-citigroup/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29Source: PSFK - http://www.psfk.com/2011/03/coffee-drinkers-go-mobile-at-starbucks.html

More than 3 million people have paid using the Starbucks Card Mobile application, making Starbucks the nation’s largest mobile payment network.Present in 6,800 Starbucks and 1,000 Target locations.


http://www.psfk.com/2011/03/coffee-drinkers-go-mobile-at-starbucks.html

http://www.psfk.com/2011/03/coffee-drinkers-go-mobile-at-starbucks.html

Target recently upgraded all their in-store scanners to be mobile screen-ready, launched a mobile gift cards program, and could jump on payment at any time.

Source: Mobile Commerce Daily - http://www.mobilecommercedaily.com/2010/03/11/target-debuts-first-nationwide-mobile-bar-code-coupon-program


http://www.mobilecommercedaily.com/2010/03/11/target-debuts-first-nationwide-mobile-bar-code-coupon-program

http://www.mobilecommercedaily.com/2010/03/11/target-debuts-first-nationwide-mobile-bar-code-coupon-program

Sources: Mashable - http://mashable.com/2011/04/29/square-payments/ Tech Crunch - http://techcrunch.com/2011/05/21/square-3-million-day/

Square - now backed by Visa and promoted in the Apple store -processed $66MM in mobile payments during Q1, and is expecting to triple that number in Q2 while growing at a rate of 100,000 merchants per month and now doing over $3MM per day in transactions.

Gigam - http://gigaom.com/2011/02/22/square-drops-transaction-fee-as-payment-battle-heats-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29


http://mashable.com/2011/04/29/square-payments/

http://mashable.com/2011/04/29/square-payments/

http://techcrunch.com/2011/05/21/square-3-million-day/

http://techcrunch.com/2011/05/21/square-3-million-day/

http://gigaom.com/2011/02/22/square-drops-transaction-fee-as-payment-battle-heats-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

http://gigaom.com/2011/02/22/square-drops-transaction-fee-as-payment-battle-heats-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

Card Case A new addition for Square, Card Case is a mobile wallet system for the iPhone that enables card-less payments between square accounts that are facilitated via a personal tab with a merchant. All the customer has to do is say their name and the cashier can look it up. Receipts are sent via text or email and are completely paperless.


GOOGLE WALLETDropping hammers on the nail of mobile payment inevitability.

Mastercard, Citi, and Spring have all partnered with Google to make simple mobile payments a mainstream reality.

Using the NFC capabilities of the Nexus S smartphone, Google Wallet will enable “tap and save” mobile payments at over 300,000 Mastercard PayPass merchants nationwide. Google has also extended an open invitation to other technology and financial partners to expand the system.

“This is the only the beginning.” said Google at the launch event.

Source: http://www.dailydealmedia.com/419livingsocial-launches-instant-deals-in-washington-d-c/


http://www.dailydealmedia.com/419livingsocial-launches-instant-deals-in-washington-d-c/

http://www.dailydealmedia.com/419livingsocial-launches-instant-deals-in-washington-d-c/

THE BATTLE WILL COME DOWN TO A FEW BIG PLAYERS.


SO FAR, GOOGLE (MASTERCARD) AND SQUARE (VISA) ARE OWNING THE RING. WHAT HAPPENS NEXT?


1. convenienceTRANSFORM CULTURE AND BUSINESS


1. convenienceHELP PEOPLE GET THINGS DONE EASIER


1. convenienceOFFER TANGIBLE VALUE


2. context |ˈkänˌtekst|noun

• the circumstances that form the setting for an event, place, or situation: the context in which you curse will determine the offensiveness of your language.


Relevant information when you need it.


“The mobile phone acts as a cursor to connect the digital and physical...”

Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/

-Marissa Mayer, Head of Mobile & Geolocation, Google


http://mashable.com/2011/03/11/mayer-sxsw-talk/


$250,000Of fuel savings are created each year thanks to Google’s new route-around-traffic feature

Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/ Tech Crunch - http://techcrunch.com/2011/05/25/google-maps-for-mobile-stats/

40%Of all Google Maps usage is on mobile devices and is expected to rise beyond 50% by July 2011.

20%Of all Google searches are for local information




http://techcrunch.com/2011/05/25/google-maps-for-mobile-stats/

http://techcrunch.com/2011/05/25/google-maps-for-mobile-stats/


LOCATION SERVICES ARE CONTINUING TO GROW




Source: The New York Times - http://www.nytimes.com/2010/11/29/business/29drill.html?_r=1

Foursquare Version 3.0 Released at SXSW with new features including special types of offers and a new recommendation engine that suggests places to go based on places you’ve been, places your friends go, and what’s popular in your area.


http://www.nytimes.com/2010/11/29/business/29drill.html?_r=1

http://www.nytimes.com/2010/11/29/business/29drill.html?_r=1

3,400%Growth in Foursquare users during 2010

Sources: Mashable - http://mashable.com/2011/03/08/foursquare-3/

60%Of those checking in are between 18 and 23 years old

PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.html


http://mashable.com/2011/03/08/foursquare-3/

http://mashable.com/2011/03/08/foursquare-3/

http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.html


Source: PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.html

THE CURRENT NUMBERS ARE SMALL, BUT THE GROWTH IS BIG. THE QUESTION IS: HOW DO WE MONETIZE THE GROWTH?




SHOW PEOPLE THE TIME OF THEIR LIFE.


HOWEVER, VERY FEW BRANDS ARE THINKING THIS WAY.


PEPSI MAX + FOURSQUAREDuring SXSW this year, Pepsi Max and Foursquare led people through a series of check-ins in order to acquire a badge and free tickets to an exclusive Big Boi concert. In exchange for their participation, people were treated to a special concert that no one else got to see.

The campaign got users to engage in five check-ins before getting a ticket leading to extremely measurable engagement in addition to all the tweets and photos that were uploaded relevant to the Pepsi Max, Foursquare, and Big Boi brands.

Source: http://thenextweb.com/apps/2011/03/09/sxsw-follow-big-boi-on-foursquare-to-win-the-golden-ticket/


http://thenextweb.com/apps/2011/03/09/sxsw-follow-big-boi-on-foursquare-to-win-the-golden-ticket/






Underground raves have been regaining popularity--leaked via anonymous prepaid mobile texts. Could this be an opportunity for private location services?

Source: The Guardian - http://www.guardian.co.uk/society/2010/nov/07/underground-rave-culture-recession-facebook YouTube - http://www.youtube.com/watch?v=pZIuVq57qcs


http://www.chromaroma.com/


http://www.youtube.com/watch?v=pZIuVq57qcs

http://www.youtube.com/watch?v=pZIuVq57qcs

WILL WE SEE “PRIVATE” OR GROUP LOCATION SERVICES?


HOW CAN WE MORE CLOSELY CONNECT PEOPLE TO WHAT’S HAPPENING AROUND THEM?


CURATE THE MOST RELEVANT LOCAL KNOWLEDGE

2. context


HELP PEOPLE FIND INFORMATION THAT’S USEFUL IN REAL TIME

2. context


3. fun |fən|noun

• enjoyment, amusement, or lighthearted pleasure: anyone who turns up can join in the fun.


Mobile is making life more fun.


One of the most important technology trends over the next 3-5 years will be the effort to embed the dynamics of networked gaming into everyday life.”- Edward Castranova, Economist


McDonald’s Pick ‘n Play uses a mobile web URL and HTML to allow passerby to control a game of “Pong” on an interactive billboard to win coupons.


Epic Win helps you “level up” your life with a to-do app that turns getting organized into a game where you win by completing tasks on your list.


Epic Mix at Vail Resorts allows skiers to share their adventures with friends and earn points and badges that encourage them to progress and ride new terrain.


For seven days, the Mini Getaway Stockholm took players through a timed game of location tag for a chance to win a Mini Countryman. Players battled for possession of a virtual Mini displayed on a map in the app. Get within 50 meters of the player with the Mini, and gain possession. Like musical chairs, the last person with the virtual Mini won the real car.

11,000 people participated, with

5 hours, 6 minutes of average participation time.

Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/






Sources: Chromaroma - http://www.chromaroma.com/ The Guardian - http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gaming

Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.




http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gaming

http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gaming

Source: Apple - http://www.apple.com/ipad

Apple is pushing hard with the iPad to transform the way students learn. What are these kids going to be doing 20 years from now?


http://www.apple.com/ipad

http://www.apple.com/ipad

WITH MOBILE, FUN IN UNEXPECTED PLACES WILL EXPAND IN IMAGINATIVE AND MEANINGFUL WAYS.


3. funMORE FREQUENTLY INTEGRATED INTO OUR LIVES


3. funTHE EASIEST WAY TO CHANGE PEOPLE’S BEHAVIORS


1. convenienceLess is more. Transform business and culture with simple solutions.

2. contextLike a good friend, be there with just the right thing when you’re needed most.

3. funMix in delight, surprise, and reward to build and retain relationships.


Thank You


Nicole NewvilleVP Brand & Media Planning@nicolenewville

[email protected]

Jake SzymanskiAssociate Brand Planner@jakeszy

[email protected]

www.space150.com


mailto:[email protected]






Mobile Trends - June 2011 - Trending The Future

Technology

Transcript of Mobile Trends - June 2011 - Trending The Future