Mobtimizers

Mobile Trends (CEO & Partner Brian Egerup Kjærulff)

3 Trends

• Customer experience / Personalization

• Disruption

• Offline and online integration

Customer Experience / Personalization

First iPhone, June 29, 2007December 25, 2006

Person of the year: YOU Most personal device to date

“Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience.”

Customer Experience / Personalization

Source: Forrester

Currently 21% of consumers expect personalized contextual experiences.

That number is expected to jump to 50% within the next 4 years.

Source: Forrester

Customer Experience / Personalization

Customer Experience / Personalization

Disruptors Are Being Disrupted

Source: technomag

Offline and Online Integration

Device Differentiation

Source: Deloitte, The New Digital Divide, April 2014

0%

20%

40%

60%

Before Going to store At the store After going to the store

Most likely used device

Smartphone Tablet Laptop

U.S. Retail Industry in 2018

$5,552B Retail Sales

$492B E-Commerce Sales

$133B M-Commerce Sales

Source: eMarketer, April 2014

Mobile Influence

Source: Deloitte, The New Digital Divide, April 2014

Growth since 2012

Actual Estimated

95 % 75 %81 %

2012 2013 2014

$159B $539B $1,100B

5% 19% 25%

Offline and Online Integration

Retailers Can Collect

Valuable Data On Customer

In-Store Behavior

Source: Apple iBeacon, http://www.rfproximity.com/wp-content/uploads/2013/12/MUSEUM-2.jpg

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