Organized by: Sponsors:

Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

REGISTERNOW!

October 25-27, 2010 • Bridgewaters, NYCwww.mobileshoppingsummit.com

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Attention Retailers: Miss out on a mobile strategy at your own peril!You can’t have failed to have picked up on the mobile buzz. It’s everywhere you turn, in everything you read, iPhone this, Appthat, mobile commerce etc etc.

But who can help you separate the hype from the reality? From all the noise in the market place to the actual nuggets of goldthat will drive your business forward? Who is using the mobile channel effectively to get more customers, to improve customerexperience and drive sales? Leaving that aside, how can you get help on actually kick-starting your mobile presence? What aresteps 1, 2 and 3?

This is exactly why I’ve spent the last three months researching and putting together the Mobile Shopping Summit. I’veidentified and selected leading-edge retailers who have gone through a mobile revolution. They’ve emerged battle scarred andready to share their experiences. The good, the bad, and the downright profitable!Your three BIG questions will be answered at the Mobile Shopping Summit:

“I know that the mobile channel can potentially be as big as traditional eCommerce. But where do I start?”- Brandon McGee, the Mobile Strategist for Dell’s Consumer Business, guides you through Understanding the 101 ofMobile: Where Do you Start When Building Your Mobile Roadmap?- Tim McCauley, Director of Mobile Commerce from Walgreens joins a panel with Baron Concors, CIO of Pizza Hut todiscuss how to Overcome The Hurdles In Developing Your Mobile Commerce Site.- In addition, I’ve put together roundtables that will literally provide you with a mobile “how to” guide (see page 3).“I’ve got a mobile site, but I don’t think it’s working too well. How can I optimize it?”- A “can’t miss” session: Andrew Koven is President of eCommerce and Customer Experience at Steve Madden. He isan eCommerce guru and has been optimizing web experiences for 15 years. He will show you how to tie togethermobile into your marketing, customer service and technology strategy.- 3 unmissable, “best practice” case studies from 1-800 Flowers, GameStop and Sears outlining the challenges,successes and potential pitfalls you must be aware of when embarking on a mobile strategy.

“Look at all these technologies and platforms springing up everywhere. I’m totally confused by platforms and apps andsites. Let alone optimization! Help please!”- The Mobile Solutions Demo (see pages 4-5) gives you the opportunity to hear from leading mobile solution providers, ina “quick fire” format, exactly how their solutions can help you get more customers and more sales- The Retail Mobile Apps Demo (see page 5) puts the spotlight on mobile apps. Which ones are working well and howcan you develop your own apps? Learn from these innovators how they are changing retail!- You must sit in on Ed Deutscher’s session too. He heads up technology for HSN.com and will be sharing what keyfunctionality you need to include in your mobile offerings.

The Mobile Shopping Summit is the most comprehensive, informative, in-depth mobile commerce event on the market.Compare it with any other program and you’ll clearly see the benefits. The most retail case studies; the leading technologyproviders; the best networking. Making the decision to attend is easy if you are serious about mobile.See you in New York in October!

Best regards,

Leanne Laudico-ArcinueExecutive Director Mobile Shopping Summit

Don’t forget to attend the Focus Day

on October 25th – “Developing YourStrategic Mobile Roadmap” which will set

the stage for all our discussions onmobile during the summit!

FeaturingPresentationsand CaseStudies From:

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From theproducers of

On top of the research conducted on mobile commerce from the eTail conference in the past twoyears, the Mobile Shopping Summit team probed deeper into the challenges of the industry and what’sholding you back in moving mobile commerce forward. In the last six months, we’ve had interesting and eye-opening conversations with key e-Commerce,Marketing, and Technology executives about mobile and found 3 important nuggets: 1) Executives recognize mobile is the next big channel and can potentially bebigger than PC-based e-commerce, 2) Executives believe having a mobile presence – whether it’s an app or site or both - is not a question of IF but HOW. Butmany struggle with where to start, what tools are available, and what resources they need, 3) Executives will take extra caution on acting on something they don’tknow much about yet. And what they don’t know is not just about the ROI of the mobile channel, but more so what the smart phone technologies are going tobe like in the near future or how consumers are going to adopt new trends and shift behaviors again.

This special focus day gives you answers. Answers to each of the above questions. Straight from the mouths of those who had the same concerns when theystarted their mobile strategies. But they took the risk early to pilot test their ideas. Learn invaluable best practices in starting your mobile commerce and give yourcustomers the opportunity to engage with your brand and enjoy the novelty and convenience of mobile shopping!

Monday, October 25, 2010

Who Should Attend Mobile Shopping Summit 2010: Mobile is an emerging channel for many companies and industries, and we’ve foundthat mobile initiatives are led by executives and teams coming from the eCommerce,Marketing, and Technology departments. Mobile-specific job titles are also emergingbut just because you don’t have the word “mobile” in your job title doesn’t meanyou’re not leading the mobile efforts of your organization. Mobile Shopping Summitwelcomes all leaders and experts who are leading the way in advancing mobilecommerce across the following industries: clothing and accessories, travel,entertainment, computers, electronics, music and books, toys and baby, fragrancesand beauty, flowers and gifts, luxury brands, autos, and food.

Typical job titles relevant to Mobile – CMO, CTO, CIO and SVP, VP, Director of: • eCommerce• Marketing• Web Marketing• Online Marketing• Digital Marketing• Digital Media• Digital Business• Mobile Commerce

• Mobile Strategy• Mobile Marketing• Customer Experience• Consumer Products• Consumer Business• Strategic Marketing • Interactive and Emerging

Technologies

• Product Marketing • Technology• Marketing and

Communications• Interactive Media• Digital Media• Advertising • Mobile Payments

9:30 Registration And Networking Breakfast

10:15 Chairperson’s Opening Remarks

10:30 Understanding The 101 On Mobile: Where Do YouStart When Building Your Mobile Roadmap?

Brandon McGeeMobile Strategy, Consumer BusinessDell

Brandon McGee is a well-known, well-respected industry expert on mobilehaving been a trailblazer on mobile banking. He joins Dell as a mobilestrategist and brings with him a wealth of knowledge and experience indeveloping mobile strategies. In this opening session, Brandon will helpoutline the important steps in starting your mobile roadmap and helpdispel myths in launching your mobile channel:• App versus WAP: what’s the real purpose of your mobile strategy?• Understanding the core of your customers • Understanding the available and emerging mobile technologies • Understanding how you can measure results• Understanding how you can tie mobile back to other channels and

improve a unified shopping experience

11:10 Best Practices In Getting Your Mobile Brand ToMarket

Baron ConcorsChief Information OfficerPizza Hut

Baron Concors, CIO of Pizza Hut joins the Mobile Shopping Summit toshare the success of their iPhone application and how you can takeadvantage of the opportunities in the mobile channel. Last year, Forbesnamed the Pizza Hut iPhone application the #1 branded mobileapplication of the year. Baron brings extensive experience in technology,operations, and marketing with an emphasis in retail, hospitality andconsumer goods. In 2009, he was named by Computerworld Magazine asone of the Premier 100 IT Leaders in the world.

Hear from a mobile commerce champion and leader to help youunderstand and set up the key elements and tools you need to pursueyour mobile commerce initiatives. • Sharing the Pizza Hut journey – from conceptual planning to execution

of our mobile strategy.• Overcoming the hurdles and winning your management and

organization’s support in expanding into the mobile channel• Why mobile shopping is not just for clothing, travel, or entertainment –

demonstrating opportunities to compete and win in the mobile channel• Real-life lessons learned and best practices on how you can also

become the next best mobile shopping application

11:50 PANEL Session: Overcoming The Hurdles InDeveloping Your Mobile Commerce Site

Tim McCauleyDirector of Mobile CommerceWalgreens

Jason TaylorVice President of Global Product StrategyUsableNet

Baron ConcorsChief Information OfficerPizza Hut

Tom WillsSenior AnalystJavelin Strategy and Research

You’ve expressed your struggles in putting together a strategic mobileroadmap. And yes, it’s not as simple as we all thought it would be. Aswith the emergence of the internet more than ten years ago, here we aretrying to understand and optimize a new channel. Join successful leadersrepresenting different industries to learn effective and practical tips onhow you can start your mobile roadmaps:• Outlining the hoops and challenges you had to go through when you

started your mobile initiatives• Sharing important lessons learned and best practices to address the

hurdles

Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com2

DAY ONE: Focus DayDeveloping Your Strategic Mobile Roadmap

“Mobile is ramping up faster than desktop Internet did and will be bigger than most think – 5 TrendsConverging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices). Regarding pace ofchange, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years.”Source: Morgan Stanley Report, April 2010

By attending the two days you will meet leading-edge retailers currently building and deploying a mobile store. These industry leaders will share their stories withyou about how they executed their mobile roadmaps, and will share fascinating results – successful or not! Because mobile is becoming THE channel-of-choice ofyour consumers and there’s a lot of buzz around cool mobile shopping apps, there is a natural tendency to rush into getting a mobile presence out there to beatthe competition. Yes, it’s about acting swiftly and letting your customers know you are innovative and up-to-date with the latest mobile technologies. But moreimportantly, you also have to do it right. You have to deliver what your customers really want. Understand how you can truly optimize the mobile channel so yourcustomers can shop with ease, with confidence, and often! How better than to learn from the early adopters and mobile experts at these engaging sessions?

3Sponsors:

Tuesday, October 26, 2010

DAY TWO: Main ConferenceNavigating Your RoadMap: Optimizing The Mobile Shopping Experience

• Understanding your customers’ need for mobility and delivering theright mobile content and platform to engage them

• Demonstrate how you are able to simplify and streamline the mobileshopping experience

• Practical tips for companies that are just starting to build their mobilecommerce strategies

12:35 Networking Lunch For All Attendees

1:35 Cars.com – Taking It To The Streets

Sharon KnitterSenior Director, Consumer Products, Cars.com Chairman of the Mobile Committee, IAB

Sharon Knitter is the Director of Product Management for Cars.com andhas led the site’s mobile initiative, working to bring the best of Cars.comto shoppers on the go. Join Sharon as she talks about their company’svision and objectives for their mobile strategy. She will share significantresults and usage, as well as changes they’ve made along the way. Sharonwill also outline their future plans to continue to improve and drive theirmobile commerce strategies. She is currently the co-chair of the IABmobile committee and can help answer many of your questions aboutdeveloping and analyzing new opportunities in the mobile channel.

2:15 Coffee And Refreshment Break

2:30 Rotating Round Table Workshops

Delegates are looking to learn about best practices, practical solutions,“how to” guides, even a “Mobile Bible” to help develop and implement astrategic mobile commerce strategy. Here’s your chance to ask even the

most basic questions about mobile commerce and how you can improvethe mobile shopping experience for your customers. Meet experts inmobile commerce who will teach you everything you need to know aboutbuilding a mobile roadmap.

Each round table topic will be led by a table moderator who will rotateevery 30 minutes. This gives you the chance to hear and learn from eachof the industry leaders and spend quality time on each topic.

Table #1: Driving m-Commerce Sales Through Mobile AdvertisingBrendan KrahamTeam Manager of MobileGoogle AdMob

Table #2: One App Forward, Two Steps BackRandi BarshackVice President of MarketingMashery

Table #3: Interactive Integrated Engagement: The New Age ofLocal Store Marketing

Pierre BarbeauChief Executive OfficerMoblico

Table #4: Digital Marketing Solutions For MobileExecutive Speaker from InfoGroup Interactive

If you are interested in moderating a round table, please contact ScottRossen, Sponsorship Manager at 646-200-7526 or emailscott.rossen@wbresearch.com.

5:30 End Of Focus Day One

8:00 Networking Breakfast And Conference Registration

8:45 Chairperson’s Opening Remarks

Bernardine WuChief Executive OfficerFit For Commerce

9:00 E-Commerce, Social Synergies And Mobile-MindedMust-Haves To Drive Your Entire Business

Andrew KovenPresident of eCommerce and Customer ExperienceSteve Madden

The multi-faceted, E-Commerce strategy at Steve Madden leveragesmobile, social media, viral, personalization and predictive remarketing toheighten awareness and spark lively conversations about the brand.Andrew will detail new “socially minded” site enhancements andanalytical results that illustrate how grabbing share of mind — and mouth— translates to greater market share across all channels.

Join Andrew Koven, an E-Commerce guru for over 15 years, who hascreated innovative ways to get people started buying things on the web.He’s the force behind the double digit growth for the online business andprofitability of Steve Madden Ltd. Andrew has built the marketing,technology, mobile, service and fulfillment foundations that solve the 5prong go-to-market strategy a multi-channel retailing manufacturer facesand leverages all the hottest new technologies, including m-commerce,social media and viral techniques that engage audiences of all agesanywhere and everywhere.

9:40 The Impact Of Mobile Devices On Consumer'sBehavior And Retailing

Abhi DharChief Technology Officer, e-CommerceWalgreens

Abhi Dhar heads IT in Walgreens’ e-commerce division as chief technologyofficer, responsible for end-to-end delivery, development and innovationof the online and mobile platform. An effective motivator with directleadership experience in all areas within technology, software product

4 Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

development, services, enterprise program/change management andrelated functions Abhi shares his experience and expertise in defining theimpact of new technologies in mobile shopping and retailing. • Ordering from mobile devices or online channels - fulfillment in stores

or at home• Changing consumer, increased use of mobile devices to:

• compare prices• research• place orders to pick-up/shipped to home• communicate status

10:20 Morning Refreshment Break And NetworkOpportunity In The Mobile Marketplace

10:50 PANEL Session: Unifying The Shopping Experience –Integrating Mobile Across All Sales Channels

John TigheDirector of e-CommerceGenesco Retail

Steve DellerCEOVirid

Rob GelickSenior Vice President and General ManagerCBS Mobile

Executive Speaker InfoGroup Interactive

• Driving your mobile strategy to stimulate and increase customerengagement

• Providing mobile enabling services such as location based service, pricecomparisons, click to call, etc. to bring your brand closer to yourcustomers

• How do you tie back mobile commerce into your multi-channelstrategies and initiatives

• Delivering a seamless shopping experience from the mobile store to theonline store and brick-and-mortar store

• Developing a measurement strategy to track channel performance

11:35 Are You Fit for Mobile? Benchmarking Your MobileCommerce Program And Ensuring That You Are

Bernardine WuChief Executive OfficerFitForCommerce

Mobile may be the future for all of us, but are you really fit for mobile? Inthis session, attendees will review a mobile benchmark of the most activemobile commerce practitioners and be able to assess your mobileevolution. Then, with the help of existing best practices and expert advice,you will be able to develop an informed and stepped approach to mobilesuccess that matches your business and operational needs.

12:15 Networking Lunch For All Attendees

1:20 Sealing The Deal Through Mobile With AmazonPayments: Be True To Your Brand As You StreamlineThe Checkout Experience

Baris CetinokGM Digital & Director of MarketingAmazon Payments

The principle tenets of a good experience for e-commerce website –discoverability, usability and security also hold true for m-commerce. Butthe bar for a good customer experience is even higher on the mobilephone due to the size & form factor, plus the fact that mobile interactionsoccur on the go and often under time constraints. We will explore howthe brand-conscious seller can provide a mobile shopping experience thatis seamless and smart from end to end.

2:00 Mobile Solutions Demo Part 1

In this unique interactive session, leading mobile solution providers get theopportunity to demonstrate their innovative mobile commerce solutionsthrough a “quick-fire” presentation in front of the entire audience. A 10-minute Q&A Panel follows after all the demos are completed.

Presenting Companies:

Randi BarshackVice President of MarketingMashery

David SikoraFounder and CEODigby

Interested in demonstrating your mobile commerce solutions?Space is limited. Contact Scott Rossen at 646-200-7526 or emailscott.rossen@wbresearch.com.

3:30 Afternoon Refreshment Break And NetworkingOpportunity In The Mobile Marketplace

4:00 Mobile Spotlight On Rue La La: Mobility And TheVelvet Rope

Stephanie BrocoumVice President of Member MarketingRue La La

Stephanie is Vice President of Marketing for RueLaLa.com, an invitation-only, private sale website featuring limited time sales of coveted brands.Stephanie’s primary responsibility at Rue La La is member marketing andin this role, she focuses on the Rue La La member lifecycle, includingacquiring new members, engaging current members, and rewarding thesite’s most loyal customers through marketing programs. Join Stephaniein this exciting presentation about mobility and engagement 24/7.

4:40 Beyond Brands – Mobile Shopping Enablers: RetailMobile App Demos

According to recent reports, Apple claims that cumulative app revenue hasreached $1.4bn in June 2010. This is based on 5 billion downloads, bothfree and paid. Several reports have also showed that there are 225,000apps in total (and counting). How many of these apps are related toshopping? According to another report, there are at least 83,000 mobile-enabled commerce sites, ranging from mobile shopping assistants tobanks and mobile real estate sites.

This one hour sessions puts the spotlight on cutting-edge mobile appsthat help your customers shop on their mobile devices. Enjoy ten minutedemonstrations from these innovative companies that are changing thefuture of mobile shopping.

Presenting Companies:• Zillow.com• Fast Mall, presented by Samuel Feuer, CEO and President• Shop Savvy, presented by Alexander Muse, Founder

Space is limited! If you are interested in showcasing your mobile-enabledshopping apps, please contact Leanne Arcinue, 646-200-7466 or emailllarcinue@wbresearch.com.

5:45 Networking Cocktail Reception For All Attendees

After a day filled with constructive discussion, case studies, and interactivedemos, relax and unwind at the Networking Cocktail Party! Enjoy a drinkor two while enjoying the view of the Hudson River and the world-famousBrooklyn Bridge. It’s New York City, the shopping capital of the world andthe best place to take in an amazing view of Manhattan while makingnew friends and building new contacts.

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Wednesday, October 27, 2010

DAY THREE: Main ConferenceNavigating Your RoadMap: Optimizing The Mobile Shopping Experience

8:00 Networking Breakfast And Conference Registration

8:45 Chairperson’s Opening Remarks

9:00 Optimizing The Mobile Experience For YourCustomer With Differentiated Experiences AcrossDevices

Ed DeutscherDirector of TechnologyHSN.com and Advanced Services, HSN

In a time when customer engagement through technology is a focusacross industries, Ed Deutscher will discuss how to understand whoyou are targeting with your mobile offerings, determine keyfunctionality to include in your mobile offering and whether yourmobile offering should be extended to mobile apps or other devices.

As Director of Technology for HSN.com and HSN’s Advanced Services,Ed Deutscher is responsible for guiding the direction anddevelopment of technology supporting HSN’s dynamic e-commercesite HSN.com and implementing the company’s robust mobilestrategy. As a leader in transactional innovation, HSN is the onlyretailer to stream live HD video across three screens – television,online and mobile – allowing customers to access the HSN shoppingexperience whenever and wherever they choose. Ed played a pivotalrole in the recent launch of the multi-channel retailer’s HSN ShopApp, which is now available across numerous devices including theApple iPhone and iTouch; Android-enabled phones and select Nokiahandsets and continues to work broaden its reach.

9:40 A Cohesive Mobile: Going Beyond Having AMobile Site

Jay ScannellChief Operating OfficerSkyMall

Jay Scannell is responsible for all SkyMall's business units (in-flightcatalog, e-commerce, mail-to-home and loyalty rewards) and he hasmanaged the design and development of SkyMall's proprietaryenterprise platform for e-commerce, eCRM, collaborative supplychain network, virtual warehousing, in-flight entertainment systems,m-commerce, SaaS and point of sale terminals. He joins the MobileShopping Summit to share best practices in integrating your multi-channel strategies to your mobile initiatives, including discussions on: • How all apps and sites act together• Similar checkouts• Similar search functions• Allowing mobile sites to be found via search engine > directing to

proper results• Tracking promotions cross apps/sites

10:20 Morning Refreshment Break And NetworkOpportunity In The Mobile Marketplace

11:00 Mobile Solutions Demo Part 2In this unique interactive session, leading mobile solution providersget the opportunity to demonstrate their innovative mobilecommerce solutions through a quick-fire presentation with their retailpartner to share their path to success. A 10-minute Q&A Panelfollows after all the demos are completed.

Jason TaylorVice President of Global Product StrategyUsableNet

Interested in demonstrating your mobile commerce solutions?Space is limited. Contact Scott Rossen at 646-200-7526 or emailscott.rossen@wbresearch.com.

11:50 PANEL Session: Gaining Successful Returns FromYour Mobile Channel

Rob GelickSenior Vice President and General ManagerCBS Mobile

Brandon McGeeMobile Strategy, Consumer BusinessDell

As with any new strategy, you want to know what the real tangiblereturn is going to be like. Join top leaders in mobile commerce toshare with you the undeniable benefits of investing your time, yourmoney, and your resources on the mobile channel: • Defining the channel performance metrics of your mobile store• Gaining customer insights through mobile analytics• Demonstrating the benefits of mobile “couponing”, loyalty cards• Maximizing the opportunities in mobile search and mobile

advertising • How do you see mobile commerce and mobile payments

improving in the near-term to truly enable mobile shopping?

12:30 Networking Lunch For All Attendees

Best Practices In Mobile Commerce – Mobile Leaders In The Spotlight

1:40 Best-In-Class Case Study: Mobile Spotlight OnSears

Jim HiltDivisional Vice President and General Manager, Online Servicesand Chief Home Manager for Manage My HomeSears Holdings Corporation

Jim Hilt is the Divisional Vice President and General Manager ofOnline Services for Sears Holdings Corporation and the Chief HomeManager for Manage My Home. Sears was recently recognized againfor Best-in-Class Mobile Excellence for leveraging the mobile channelto improve the customer experience. Their optimized site acrossmultiple platforms and applications allows their customers to shopanywhere, at anytime. Sears offers a variety of mobile shoppingoptions such as Sears2go, Kmart2go, Sears Personal Shopper,Manage My Life and mygofer2go giving customers plenty ofopportunities to engage with their brand. Join Jim Hilt as he sharesthe winning formula in providing value and convenience to yourcustomers through the mobile channel.

2:20 Best-In-Class Case Study: Mobile Spotlight On1-800 Flowers

Kevin RanfordVice President, Online Marketing, Mobile & Social Media1-800 Flowers

1-800 Flowers has been getting rave customer reviews and multipleawards for their mobile application. The company leads the industryin implementing innovative strategies to improve and optimize themobile shopping experience. Winner of the RIS 2010 Mobile App ofthe Year Award in the “Best Shopping” category, 1-800 Flowersshows how retailers can seize opportunities to respond to customers’needs and their ever-changing behavior by embracing and leveragingmobile technology. Join Kevin Ranford in this inspiring presentationon how you can also build a best-in-class mobile application toexpand and customize your storefront and enable a seamless mobileshopping experience for your customers.

Sponsors:

Registration Information

6 Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

3:00 Best-In-Class Case Study: Mobile Spotlight OnGameStop

Shawn FreemanSenior Vice President and General ManagerGameStop

Shawn Freeman leads the mobile commerce initiatives at GameStop,the world’s largest video game and entertainment software retailer.He leads the development and management of their digital

Solutions Zone - Interactive Mobile MarketplaceThe Mobile Shopping Summit Solutions Zone provides you with the opportunity to evaluate mobile commerce solutions. The Mobile Marketplace features companies that provide technology and services to help you manage your mobile commerce strategies and initiatives. Delegates can talk with mobile solutions experts to breakdown their toughest challenges and find practical solutions to help move their mobile strategies forward.

There is a vast array of solution providers available out there but the key is finding the right one for you. Today, more than ever before, it is critical for you to make smart investment decisions that will produce immediate results.

Do you have a product, solution, or service that helps optimize the mobile shopping experience? Interested in joining a panel sessions with key industry leaders, or presenting at the mobile solution demo, or simply showcasing your solutions in the Interactive Mobile Marketplace, call Scott Rossen at 646-200-7526 or email socott.rossen@wbresearch.com for sponsorship opportunities at the Mobile Shopping Summit.

aggregation and retail strategy, employing a multi-channel approachthat embraces GameStop’s more than 6200 stores across the globeas well as the company’s web site, Gamestop.com. Shawn bringswith him 20 years of senior management experience building andleading online businesses including travel, mobile and liveentertainment. Hear best practices in developing and deploying newmobile commerce strategies and uncover ways to overcomechallenges and obstacles in optimizing mobile.

3:40 End of Mobile Shopping Summit

Please note a qualified retailer is not: Any service provider to retail organizations - Including softwarevendors, internet developers, technology vendors, solution providers, third party logistics providers,consultants or companies with primary revenues resulting from commissions, subscriptions and/oradvertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers.Payment is due in full at the time of registration.• For Team Discounts contact Bill Penney at 1-866-691-7771 or email bpenney@wbresearch.com

Team discounts must be booked and paid for at the same time. Team discounts do not apply tosponsoring or exhibiting companies or non retailers.

• All discounts are taken off the full conference price. No two discounts or offers can be combined.• Payment is due in full at the time of registration. Your registration will not be confirmed until

payment is received and may be subject to cancellation• For cancellation and substitution information please visit

www.wbresearch.com/mobileshopping/FAQ.aspx • Connecticut residents must add 6% sales tax to their registration fee.

Conference Pricing

Register & Pay Register & Pay Register & Pay By July 25th To By Aug. 25th To By Sept 25th ToGet $300 Off Get $200 Off Get $100 Off Full Price

Two Day Main Conference PLUS Pre Conference Focus Day (October 25-27) $1,398 $1,498 $1,598 $1,698

Two Day Conference (October 26-27) $799 $899 $999 $1,099

QualifiedRetailersPricing

Full Price

Two Day Conference (October 25th and 26th) $2,599

All OthersPricing

Bridgewaters11 Fulton StreetAtop the Fulton Market Building at the South Street SeaportNew York, NY 10038212-609-7400

Situated in the heart of the historic South Street Seaport and minutes fromthe Financial District, Bridgewaters boasts some of Manhattan’s finest views.

Directions:

BY SUBWAY: Take the 2, 3, 4, 5, J, Z or M trains to Fulton Street; A and Ctrains to Broadway/Nassau. Walk east on Fulton to Cobblestone area ofSeaport. Make a left on Front Street.

BY BUS: Take the M15 (South Ferry Sign) down 2nd Avenue to Fulton Street

PARKING: We Recommend the CENTRAL PARKING SYSTEMS outdoorparking lot on the corner of Beekman and Pearl Streets. Entrance to parkinglot is on Pearl Street. After parking, walk east on Beekman Street one blockand turn right on Front Street. Fulton Market Building is on the left.

TO ACCESS BRIDGEWATERS AND THE MUSEUM CLUB: Access throughprivate entrance at corner of Beekman and Front Streets

For a list of recommended hotels in the area, please go towww.mobileshoppingsummit.com and click on accommodations

Venue & Accommodations Information

1 Call: 888-482-60122 Email: mobileshopping@wbresearch.com3 Web: www.mobileshopping.com4 EFT or WIRE TRANSFER PAYMENT DETAILS:

HSBC Bank USA452 Fifth Ave New York, NY 10018Routing #: 021001088; SWIFT: MRMDUS33; Worldwide Business Research USA LLC: Account # 619782161Please reference code: 19025.001 when registering

4 Easy Ways To Register

About Our Sponsors

Amazon Payments provides consumers, sellers, and developers with the simple way to pay and get paid online and on mobile.For retailers, Amazon Payments offers Checkout by Amazon, a complete e-commerce checkout and payment service, now alsoavailable for your m-commerce website or application. Tens of millions of Amazon customers can make purchases on your e-commerce website and mobile website or application using the shipping addresses and payment information stored in theirAmazon.com accounts. Accelerate the success of your mobile strategy with Checkout by Amazon Mobile. Offer your customers a seamless, mobile-optimized payment experience with unique features such as, 1-Click ®and Amazon PayPhrase enabling them to completepurchases quickly and easily on mobile devices.Retailers currently offering Checkout by Amazon on their e-commerce websites include Patagonia.com, Jockey.com andBuy.com. Buy.com also offers Checkout by Amazon Mobile on it’s m-commerce website. Learn more about adding Checkout byAmazon to your e-commerce or m-commerce website. www.amazonpayments.com/cba

Digby is the premier mobile commerce solution provider powering the mobile channel for top retailers. The award winningDigby Mobile Commerce Suite is a fully managed, SaaS solution giving retailers the ability to engage and sell to customers onthe go. The combination of on-device, rich applications and mobile web storefronts creates a best of breed offering thatprovides retailers everything they need for a complete mobile channel strategy. Digby mobile storefronts include easy search,browse and purchase capabilities, account management, integration with on device personal information, secure wallet andlocation based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin,Texas. For additional information, please visit http://www.digby.com.

60% of eCommerce investments end in divorce due to poor planning or choice in solution. Working to bring that percentagedown on a case-by-case basis, FitForCommerce has established itself as the leading boutique eCommerce consultancy byhelping hundreds of online and multichannel retailers and manufacturers make informed eCommerce investment decisions.Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers definebusiness and technical requirements and find their "best fit" technology solutions including eCommerce platforms, back-endsystems and critical points solutions including mobile. eCommerceKnowHow.com, managed by FitForCommerce, is theeCommerce industry’s most comprehensive knowledge base and educational resource. For additional information, please visitwww.FitForCommerce.com and www.eCommerceKnowHow.com or email media@fitforcommerce.com.

AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month acrossa wide range of leading mobile websites and applications. AdMob helps advertisers connect with a relevant audience ofconsumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Google acquiredAdMob in May 2010.

Infogroup Interactive is a new digital solutions and services company for marketers. The power behind the Infogroup Interactivebrand includes Infogroup sister divisions, Yesmail and Walter Karl, in addition to a key digital partnership with a leadinginteractive firm. Infogroup Interactive is the newest division of Infogroup that brings marketers a comprehensive, cross channel,digital marketing solution to build and execute powerful marketing campaigns that include email marketing, mobile and SMSmarketing, social media, direct marketing media and web-based applications.

Mashery's API management and strategies help companies connect with customers in a changing digital world by expandingtheir presence across devices and the Web. Mashery leads the industry with a holistic approach for API initiatives-from settingbusiness strategy to the managing of infrastructure to facilitating relationships with our 50,000-strong developer network. Ourknowledge, experience and proven strategies enable companies to focus on their core business while building new revenuechannels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built animpressive list of clients that include Best Buy, Netflix, the New York Times, Whitepages.com, Hoover's, Billboard magazine andmore.

Moblico provides a custom mobile solution that enables its clients to effectively acquire, retain, transact and support customerswith mobile technologies. Extending far beyond typical, standard SMS offerings, the company empowers brands to engage inlong-term, continual interaction with target audiences, fostering deeper and more personalized relationships that inspire brandloyalty and boost revenues. With real-time analytics reporting and strategic activities, Moblico's mobile solutions network allowsbusinesses to better understand and leverage knowledge found within their clients' customer base. Additionally, Moblicodesigns its services around the needs of the organizations it serves, giving companies a competitive edge that makes themmarket leaders and ensures they stay ahead of theirindustry rivals.

Virid helps retailers grow by developing strong strategic partnerships with our clients to build and power distinctive online andmobile brand experiences. Virid helps identify market opportunities and provides a multi-channel solution that marries smart,nimble technology with cogent creative to design, develop and manage online and mCommerce sites. Our solutions solvecomplex business issues and in return increase revenue, build customer loyalty and are easy to deploy. Since 1999, Virid’s expertteam has been delivering real business results for national and niche brands alike and is driven by one goal – the success of ourclients.

Usablenet works with leading brands to translate their existing websites content and functionality to mobile web and appinterfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platformsworldwide and can be implemented in six to eight weeks. The platform extends marketing, commerce and client service effortsto their customers’ mobile phones. Usablenet customers include top companies, such as Dell, Marriott, Jet Blue, Walgreens,Amtrak, Estée Lauder, and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with officesin Italy. For more information, visit www.usablenet.com.

7Sponsors:

Call: 1-888-482-6012 or 1-646-200-7530

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ail: mobileshopping@

wbresearch.com

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eb: ww

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Octo

ber 25-27, 2010

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Develo

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ob

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Imp

rove Th

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bile

Sho

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Experien

ce

Key In

du

stry Speakers In

clud

e:

October 25-27, 2010 • Bridgewaters, NYCwww.mobileshoppingsummit.com

WBR535 Fifth Avenue, 8th FloorNew York, NY 10017

When registering please provide the code above.

Your priority booking code is:

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Mobile Commerce Made Simple.Featuring Best-In-Class Presentations From:

Andrew KovenPresident of eCommerceand Customer ExperienceSteve Madden

Rob GelickSenior Vice President andGeneral ManagerCBS Mobile

Abhi DharChief Information OfficerWalgreens

Sharon KnitterSenior Director,Consumer ProductsChairman of the Mobile Committee, IABCars.com

Brandon McGeeMobile Strategy,Consumer BusinessDell

*Turn the page to see the exciting full agenda!

Organized by:

Sponsors:

Co

nn

ecting

with

you

r custo

mers 24/7 is n

ot a

cho

ice. It’s a mu

st. Retailers th

at do

n’t w

ill fail. D

on

’t waste th

is op

po

rtun

ity to learn

ho

w yo

u can

develo

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dd

rive you

r mo

bile strateg

ies to en

gag

e you

r custo

mers an

ytime,

anyw

here.

Join

the M

ob

ile Sho

pp

ing

Sum

mit an

d b

e amo

ng

the retail

leaders p

aving

the w

ay for m

ob

ile com

merce to

take off:

•D

on’t have a mobile strategy yet? H

ear everything you need to know about

setting up your mobile store. H

ear the 101 on Mobile

•A

lready deployed a mobile app or m

obile site? Learn how you can optim

izeyour m

obile channel to encourage mobile shopping

•W

ant to know how

you can monetize the m

obile channel? Hear success

stories about how the m

obile store drives acquisition, loyalty, and salesrevenue

•N

eed to talk about your challenges in driving your mobile channel? Sit dow

nw

ith your peers and industry experts in a more intim

ate and casual setting toshare best practices and tactical solutions through:

•C

utting edge case studies and panels led by industry expert speakers•

Interactive round tables to share successes and challenges•

Mobile app/site Spotlight dem

os•

Mobile M

arketplace•

Mobile Solution dem

os of the latest technologies

Supported By:

From the

producers of