Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue:...

© 2015 SOASTA. All rights reserved. May 1, 2023 1

Performance Matters October 15, 2015Gamiel GranChief Strategy Officer

@gamielgchief strategy officer

SOASTAperformancebeacon.com

© 2015 SOASTA. All rights reserved. May 1, 2023 3

What’s 100 Millisecond Worth?

$680M

$45M

@ 1 Second

$244M

Aberdeen, Gartner, Walmart

1 Second delay in page load equals:

11% fewer pages views 16% decrease in customer satisfaction 7% loss in conversion

3 out of 4 consider mobile slower than desktop

Source: Akamai

46% will not return to a site that performs poorly

Source: Akamai

but... mobile users are more engaged

Source: Akamai

Product searches (weekly)

Just a 1-second delay hurts mobile metrics 2.4 second is optimal

Source: SOASTA

Source: SOASTA

Just a 1-second delay hurts mobile metrics

10

What was the peak revenue minute today?

How does our performance compare

with competitors?

What are the most common and

successful customer paths?

How does one second of latency affect revenue?

User-driven Performance AnalysisSOASTA enables users to answer key business questions that will lead to increased operating efficiency and performance

11

100 BillionUser experiences

measured

200 BillionUser events

processed on Cyber Monday 2014

8 TrillionUser events processed

in last 2 years

CONFIDENTIAL – Not for Distribution

Performance Analytics at ScaleSOASTA’s technology has been market tested

Sephora

• Performance Driven Culture• Mobile the new glass pain• User IQ• Continuous IQ

Director Architecture & DevOps

What's your CPI ? http://www.soasta.com/cpi/

@gamielgchief strategy officer

SOASTAperformancebeacon.com

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue:...

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