Mobile past present future sao paulo
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description
The deck from my keynote at the Mobile Marketing Association Forum in Sao Paulo in early September
Transcript of Mobile past present future sao paulo
Mobile
Past
Future
Present
Who cares about the future?
Mobile
Past
Future
Present
Mobile
Past
Future
Present
The decade of mobile
“the future is already here. It's just not very evenly
distributed”
“the future is already here. It's just not very evenly
distributed”
“the future is already here. It's just not very evenly
distributed”
Past
Mobile to evolve like online?
“ OK we need a website ”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
Mobile to evolve like online?
“ OK we need a website ”
“ We need traffic – lets
advertise online ”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
Mobile to evolve like online?
“ OK we need a website ”
“ We need traffic – lets
advertise online ”
“ We need to be strategic about
online ”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
Its 1999 all over again
“ OK we need a website ”
“ We need traffic – lets
advertise online ”
“ We need to be strategic about
online ”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
350mOnline1999
Businesses must move fast
to reap the benefits
“ OK we need a website”
“ We need traffic – lets
advertise online”
“ We need to be strategic about
online”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
350mOnline1999
350mSmartphones2009
If we had known just how big the web would
become, how would we have behaved differently?
Present
“The new rule. Mobile First”
Eric Schmidt – CEO Google
“…..So yes, you should look at Apple as a
mobile device company,"
Tim Cook – COO Apple
Mobile is social
Facebook have 150m mobile users & talk of reaching billions
Social is mobile
“Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile”
Evan Williams – CEO Twitter
Fixed phone?
The mobile web opens up new situations
for business to connect with customers
Fixed web?
However….
Only 8% of Fortune 1000 business have a mobile strategy
2000 -What we need is a
viral
2010 - What we need is an iPhone
app
Future. Now
Comscore data shows that mobile is mass
marketHigher on chart = more female
Further to right = older
Size of bubbles = # of users
28 29 30 31 32 33 34 3533%
35%
37%
39%
41%
43%
45%
47%
49%
Browsed
Mobile Media
Purchased Ringtone
Unlimited Data Plans
Played GamesSocial Networking
Used App
Purchased Game
Made Own Ringtone
Listened To Music
Ringback
Demographics of Mobile Media Activities
Median Age
% F
emal
e
Product: MobiLens
Data: Three month average ending January 10
Country: UK- N= 15,824
“Any sufficiently advanced technology is
indistinguishable from magic”
Arthur C Clarke
Touch
Eyes
Ears
Location
Movement
Voice
Brain?
http://www.youtube.com/watch?v=MpjpVAB06O4
Dialogue
SMS as interface
Integrating SMS apps & HTML5
SMS is becoming "the command line for the mobile web” - Fred Wilson
addictive ideas
Solving Businessproblems
by Solving Customerproblems
Focused on mobileIntegrated with other digital channels
“The best way to predict the future is to invent it”
Alan Kay
Mary Meeker – Morgan Stanley – April 2010
“Rapid Ramp of Mobile Internet usage will be a boon
to consumers &some companies will likely win
big (potentially very big)while many will wonder what
just happened”
www.addictivemobile.com
@addictivemobile
