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Largest Global Network of Mobile Enthusiasts

NOW IN RIYADH

Mobile Monday Riyadh

@momoriyadh

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Thank you

Our volunteer founder team

• Abdullah Al Kanhal

• Alper Celen

• Ehab Al Khiary

• Mohammed Al Khushail

• Youssef Seffar

Our event sponsor

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Today

• Welcome and Networking

• Introduction of Mobile Monday - Martti Ranin, VP, Mobile Monday

• Today’s theme

– “The Future of the App Ecosystem” - Sébastien Marteau, VP Mobile, Intigral

– Q&A and Discussion

• Networking Dinner

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MONTHLY EVENTS

KNOWLEDGE

YOUR OWN VOICE

Mobile Monday value proposition

Friendly

mobile

enthusiast

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VOLUNTEER BASEDFUN & CasualFUN & Casual

Mobile Monday values

& INDEPENDENTINDEPENDENT

FUTURE ORIENTEDFUTURE

ORIENTED

RiyadhSeptember 3, 2012

Welcome to MoMo Riyadh

Martti RaninMobileMonday, VPMobile Bond, CEO

Riyadh, KSASeptember 3, 2012

MoMo was founded on the first Monday of September 2000 in Helsinki, Finland

MoMo membership is free of charge and is based in voluntarism

MoMo is the global peer community of mobile industry visionaries

Global launches in 2004 with Tokyo, Rome, Milan and Silicon Valley

MoMo has Chapters in 150+ cities in 80+ countries

MoMo Chapters are super-local in their activities, but with the P2P connection to the global MoMo community (FB, Twitter, etc.)

MobileMonday

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MoMo Global Reach

as of September 2012

Social Media’s Reach

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Social Media’s Reach

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What is there for me?

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Don’t rely solely on Social Media, come and visit colleague at MoMo events

Share your business card (i.e. swap numbers), tell briefly what you do and what are you looking for, share your ideas!

Be active, go and just say hello

Talk with the Founders, share your views and wants

Tell your friends about the event (now use Social Media) and come again

Remember. This event is for You and You make the event!

Finnish Game Industry established 1995 with Remedy (Alan Wake, Max Payne, Death Rally)

70% of Finnish game developers are primary mobile oriented in 2012. And 50% of global game developers are focusing on tablets in 2012. It is all about mobile devices!

Over 1500 are working in the industry in Finland (average 15 people, but about 6 companies with +50 and 10 different nationalities) with the turnover in 2012 will be over $250M

Don’t concentrate in creating one game. Think also your business strategy

Create a community, it is one of the most effective tool for marketing (fans!)

The Future of Apps… but know your history first!

Abdullah Al Kanhal, Saudi Telecom

Alper Celen, Commit Network

Ehab Al Khiary, Qualcomm

Muhammad Al Khushail, Nomd Technologies

Youssef Seffar, Intigral

The Future of MoMo Riyadh

لكم !شكراmartti.ranin@mobilemonday.net

ranin@moboint.com

Mobile Monday, 03 September 2012

“Future of the Apps Ecosystem”

Intigral®

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Intigral®

How long does it take to get 1.000.000 users? 18

Intigral®

How long does it take to be worth 1 Billion USD? 19

Intigral®

140M+ downloads! 200,000 years spent playing angry birds world wide so far

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Intigral®

‘94 minutes- average daily time spent in mobile apps’ 21

Copyright VisionMobile 2012

Number of apps per platform

App gold rush shows no sign of slow-downwith ever-growing number of apps in leading platforms

Intigral®

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Intigral®

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Intigral®

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Source: GigaOM, August 2012

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Source: Our Mobile Planet, May 2012

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Source: GigaOM, August 2012

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Intigral®

35Monetization is key

Intigral®

It’s no longer about smartphonesKey ecosystems are expanding across 4 screens

•Mac computers •iPhone •iPad •Apple TV

•Chrome browser •Android •Android tablets •Google TV

•Windows, Office •Windows 8•Windows Phone •Xbox

•PC •smartphone •tablet •smart TV

Intigral®

2015

Convergence in 2015 will be around ecosystemsand experience roaming across many types of devices

•one ecosystem, 10s of screens

•ecosystems

•experience roaming

20102005•one bill,

triple play•one device,

1,000s of apps

•network •device

•vision

•focalpoint

•competebased on

•price ofservice

•number of apps

Thank you

© 2012