Mobile Marketing Made Easy #RIC15
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Transcript of Mobile Marketing Made Easy #RIC15
#RIC15
Innova&on Lab: Mobility
Mobile Marketing Made Easy
Presented by: Carin van Vuuren, Chief Marketing Officer, Usablenet
Users
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Growth of Digital Content Consump6on Online (2011 – 2015)
394% 1,721% 37%
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Mobile Shopping Growth Con6nues
12% 16%
Mobile as a percentage of online sales (average)
Year-‐over-‐year growth in mobile sales (average
Mobile as a percentage of online traffic (average)
Tablet Smartphone
Source The State of Retailing Online 2015, a Shop.org study conducted by Forrester Research Forrester Research, Inc. Unauthorized reproduc6on or distribu6on prohibited.
30%
17%
Tablet Smartphone
87%
52%
Tablet Smartphone
Base: 41 retailers
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Users are mobile and using mul6ple devices
5 devices in 2015
2.4 devices in 2014
Source: DigitasLBi 2015 Connected Commerce
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Mobile Behaviors Emerging § of consumers spend more than 2 hours /day on
their mobile devices.
§ of mobile users receive more than 20 promo@onal emails per week
§ turn push no@fica@ons off when they receive too many
50%
68%
72%
Brands
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Create Experiences Customers Will Want to Use
Simplify Complex Journeys
Provide Timely Relevant Informa&on
Personalize The Experience
Empower Self Service
Reassure & Build Trust
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VISUAL DESIGN PERSUASIVE DESIGN
CART & CHECKOUT
USABILITY & ACCESSIBILITY
Goal: Make experience easy to use and
navigate
Goal: Simplify,
streamline and op6mize UI
Goal: Effec6vely move the user to make a commitment
Goal: Reduce fric6on,
encourage ac6on, reassure
UX Fundamentals on Mobile
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Intermix: Performance Design
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Four Factors Ensure Mobile Marke6ng Success
Ease and Load Speed.
CONTEXT SEAMLESS PERFORMANCE RELEVANCE
2 second delay in load 6me equates to 8% jump in abandonment
Cross-‐Screen Journeys.
25% of online orders are picked up in store
Place, Time and Content.
56% of shoppers believe mobile should make their shopping experience more enjoyable.
Right Audience. Right Offer.
82% of smartphone users use search when looking for a product.
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John Lewis: Corporate and Product Campaigns
Dressbar: Full Mobile Launch with U-‐Campaign
200K visits – first 2 weeks 60% return visitors .8 % conversion
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U-‐Campaign Demo
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15
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hhp://bit.ly/1Fi1zNY
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Speed to Market: Create, update and publish campaigns quickly and easily. Save Time & Resources: No need for IT, developers, QA or technical support. No new CMS. Mul6-‐Screen Experiences: Create and instantly preview pages for every screen; publish anywhere Beher Engagement: Get in front of your customers more olen, with beher, more interac6ve promo6ons that you control fully.
Speed to market
Save Time & Resources
Mul6screen experiences
Improve Engagement
U-Campaign
U-‐Campaign: Mobile Marke6ng Made Easy
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Ques6ons?