Mobile Marketing Conference 2011

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Trends, Yahoo! & Koprol 4 Biz Michael Smith Jr. Yahoo! - Director of Global Tech Initiatives [email protected] @dreampipe

description

deck I used at the conference in Manila

Transcript of Mobile Marketing Conference 2011

Page 1: Mobile Marketing Conference 2011

Trends, Yahoo! & Koprol 4 Biz

Michael Smith Jr.Yahoo! - Director of Global Tech

[email protected]

@dreampipe

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Anyone?

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Anyone?

10001100

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Anyone?

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Anyone?

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IS THE

PREMIER

DIGITAL MEDIA COMPANY

TO CREATE DEEPLY

PERSONAL DIGITAL

EXPERIENCES

...and we’re on a mission

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The Innovation Economy

The Extreme Future as proffered byJames Canton, Ph.D.

author of the exteme future

I + C + D = P2

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Innovation + Capitalism + Democracy = Prosperity & Peace

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2 Major Trends to Watch

•Communications: The creation of new ways to connect information, people, & financial transactions in REAL TIME. The software, games, programs and content.

•Peer-to-Peer Economy: Transactions between individuals or a group of individuals - not between corporations and individuals

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Communications is SoLoMo

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Peer to Peer Emerges

Remember Napster?

• Square

• AirBnB

• OneFineStay

• RelayRides

• KickStarter

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Supporting Cast Members•Radically altered publishing

models

•Consumer Consumption Habits Evolving

•Geo-Spatial / Location

•Powerful Mobile Computing

•Mobile Payments

•App Economy

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Powerful Mobile Computing

•We carry in our hands more computer power than my original Mac had

•Tablet computing is NOT a fad!

•The pre pay & post pay world are at odds with the true capabilities of smart phones

•Real-time is huge but data is costly

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WHY AREN’T OUR

PUBLICATIONS?

if life is so digital...

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OUR

APPROACH

TO

CONNECTED

DEVICES

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OUR

APPROACH

TO

CONNECTED

DEVICES

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THE

GROWING PROBLEMFOR PUBLISHERS

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LIVESTAND IS A DIGITAL NEWSSTAND THAT

OFFERS A WEALTH OF EVER-CHANGING

CONTENT, CONTINUOUSLY PROGRAMMED BY A

PERSON’S INTERESTS.

introducing

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Geo-Spatial / Location

•Look at the world & what’s around you via space / proximity

•Discover people / things based on proximity not just social graph & search

•Communicate & collaborate & trade based on proximity

•The new space / time continuum

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Social•Facebook is the social graph but

will it be the only? Is it the only way to do it?

•1:few is seeing a resurgence. I want to share * with X,X,X right now. Diaspora got funded for a reason

•Privacy is an ongoing battle - identity protection & identity theft will be a big business

•Is social the new walled-garden?

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What is Koprol?

Conversations with people nearby. And so much more.

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Brands have been using Koprol since its early days

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What’s special about Koprol?• Mobile

• Local

• Open & Viral

• Discovery

• Fun Community

• Consumers

• Fast Growing

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Introducing

KOPROL FOR BUSINESS

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Features

1.Create a Business Profile

2.Claim Your Koprol Places

3.Connect with Visitors

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1. Create a Business Profile

• Conversations with Followers

• Customize with photos & wallpaper

• Monitor statistics of your followers

• Multiple admins

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2. Claim Your Koprol Places

• Keep your details updated

• Customize with photos & wallpaper

• Monitor statistics of your visitors

• Claim multiple places

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3. Connect with Visitors

• Conversations with visitors

• Sticky posts

• Different posts for different places

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Why KOPROL FOR BUSINESS?

•Viral - Conversation & Community

•Network of Consumers

•World-Class Local Support

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Price:

Apply now at koprol.com/business

FREE

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Summary•Communications and peer to peer

•Mobility & location will be big

•Consumer trends will be forever altered when it comes to communications & consumption of media

•Watch Yahoo’s! tablet products for more

•Join Koprol!