Mobile Forces
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Transcript of Mobile Forces
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Mobile: Forces, Forms, FuturesA survey of mobile consumer market forces, evolving content forms and the imminent future
Mike LeeFebruary 1-3, 2012, For AARP Design / Photo
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Mobile Forces2
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Video: Google Mobile Movement
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Entire computers are on silicon chips now
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Russian doll phones by Karl Bean
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The rise and fall of personal computing
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The iPhone disrupt the mobile phone industry
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Apple sales last quarter ending 12/31/12: 37 million iPhones (Sales rate exceeded human birth rate)15 million iPads (300 million iOS devices to date)5 million Macs$26 billion revenue, $6 billion profit$97 billion in cash reserves
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11Amazon Kindle Fire #3 device on AARP.org
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12Pew Data February 2011Wednesday, February 1, 12
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Pew Data January 2012
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Google Study November 2011
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Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today.
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Demos:
- Path- Microsoft Photosynth
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Glossary
Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary clicks or downloads)
Market force - Business phenomena that cause change in markets (e.g. Price competition, substitution of prevailing product or service, changing in supply of products)
Disrupt - Sudden and forceful change in business; unseating of leading product or service
Ubiquitous - Referring to computing embedded everywhere in everyday life
Life stream - Frequent broadcasting by an individual of personal status, location photos, etc.)
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Mobile Forms19
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Mobile Futures20
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