Download - Mobile Forces

Transcript
Page 1: Mobile Forces

Mobile: Forces, Forms, FuturesA survey of mobile consumer market forces, evolving content forms and the imminent future

Mike LeeFebruary 1-3, 2012, For AARP Design / Photo

1

Wednesday, February 1, 12

Page 2: Mobile Forces

Mobile Forces2

Wednesday, February 1, 12

Page 3: Mobile Forces

3

Video: Google Mobile Movement

Wednesday, February 1, 12

Page 5: Mobile Forces

5

Entire computers are on silicon chips now

Wednesday, February 1, 12

Page 6: Mobile Forces

6

Russian doll phones by Karl Bean

Wednesday, February 1, 12

Page 7: Mobile Forces

7

The rise and fall of personal computing

Wednesday, February 1, 12

Page 8: Mobile Forces

8

The iPhone disrupt the mobile phone industry

Wednesday, February 1, 12

Page 9: Mobile Forces

9

Apple sales last quarter ending 12/31/12: 37 million iPhones (Sales rate exceeded human birth rate)15 million iPads (300 million iOS devices to date)5 million Macs$26 billion revenue, $6 billion profit$97 billion in cash reserves

Wednesday, February 1, 12

Page 10: Mobile Forces

10

Wednesday, February 1, 12

Page 11: Mobile Forces

11Amazon Kindle Fire #3 device on AARP.org

Wednesday, February 1, 12

Page 12: Mobile Forces

12Pew Data February 2011Wednesday, February 1, 12

Page 13: Mobile Forces

13

Pew Data January 2012

Wednesday, February 1, 12

Page 14: Mobile Forces

14

Google Study November 2011

Wednesday, February 1, 12

Page 15: Mobile Forces

15

Wednesday, February 1, 12

Page 16: Mobile Forces

16

Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today.

Wednesday, February 1, 12

Page 17: Mobile Forces

Demos:

- Path- Microsoft Photosynth

17

Wednesday, February 1, 12

Page 18: Mobile Forces

Glossary

Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary clicks or downloads)

Market force - Business phenomena that cause change in markets (e.g. Price competition, substitution of prevailing product or service, changing in supply of products)

Disrupt - Sudden and forceful change in business; unseating of leading product or service

Ubiquitous - Referring to computing embedded everywhere in everyday life

Life stream - Frequent broadcasting by an individual of personal status, location photos, etc.)

18

Wednesday, February 1, 12

Page 19: Mobile Forces

Mobile Forms19

Wednesday, February 1, 12