Mobile Application Marketing

Objectives● Entertainment

● Customer Support

● Engagement

● Brand awareness

● In app purchase

● Generate revenues

● Ad publishing

How App grows brand awareness❖ Branded Application❖ Easy Functionality❖ Option of refer and share❖ Entertain and create fun in audience.

Marketing Goals➢ Downloads: Number of app downloads from iOS and

Andriod.➢ Loyal users: User who make in app purchase and share

via email, text or social media.➢ Rankings: App market ratings, reviews, comments

which user share after using.➢ Post-Download Events: New app customers ongoing

relationship, through the website, social media.➢ Optimized Advertising Spend: Across paid platforms.

Challenge: There are millions of app available.

Keys to App marketing success➔ Product Quality: Create a strong app with no crash and bugs,

communicate with users over issues .

➔ Create Buzz: Stimulate discussion and brand buzz among influencer in target customer community, among app reviewers and tech bloggers who focus on new app releases.

➔ Get Searched: Use app store optimization tactics best practices to be easily found in app store or google play.

➔ Create an initial burst: Use paid Advertising techniques, platforms like website, text, email to spur downloads and reach at peak on app market.

➔ Encourage Sharing: Incorporate social sharing, email referrals and text messaging to stimulate organic sharing.

➔ Solicit Feedback: Request feedback and solicit ratings, reviews from satisfied customers, contribute to app store ratings.

➔ Track and Measure: Use Analytics and tracking to continually optimize ad spend, track in-app purchases and identify highest value users.

Prelaunch and Public Relations★ Build buzz well before launch

★ App blogs and tech bloggers target people in the mindset of downloading apps

★ Release a sneak peek for journalists

★ Create relationships to be featured in “New and Notable”

★ Find a newsworthy angle

★ Encourage existing customers to promote it

Paid Advertising

Advertising Channels❏ Ad Enablers and Networks❏ iAd, inMobi, AdMob❏ Incentivized Networks❏ TapJoy, JumpTap❏ RTB Exchanges❏ Facebook Exchange❏ Google AdWords

Referral Marketing and Amplification:Push notifications to rate and review

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