Mkt Presentation on PVC Resin
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Transcript of Mkt Presentation on PVC Resin
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PRESENTATION ON PVC RESIN
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GROUP INTRODUCTION
Yasir Perwez , ID : 132200045
Chayan Kumer Roy , ID :132200077
Md . Ershad , ID : 103200128
Asifur Rahman , ID :132200069
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OVERVIEW
Description of the Product Consideration of Competition Buyers and Target Group Perceived Value Target Segment Challenge How we take these Challenge to Achieve Implementing the Plan SWOT Analysis
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PRODUCT DESCRIPTION What is Polyvinyl Chloride (PVC)?
PVC is Polyvinyl Chloride. This is a plastic that has the
following chemical formula: CH2=CHCl .
PVC can be used for tons of other applications from industrial
ware and widely used in the healthcare sector, to car spare
parts, toys factory, food packaging, raingear, etc.
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CHARACTERISTICS OF “ PVC RESIN ’’
These are some of the properties that makes PVC
appropriate for several applications:
Toughness, strength Ease of blending, ease of processing Flame resistant and fire prevention properties rigid or flexible, etc.. Excellent electrical insulation properties. This makes it ideal
to be use in cables. Resistance to grease, oil and chemicals PVC is chemically stable and does not de-polymerize Density: 1.32-1.42 g/cc
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Some of finished goods made
from “ PVC RESIN ’’
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Why have we chosen this product for our
presentation?
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REASONS FOR CHOOSING “ PVC RESIN ’’
Having desire among customers in Bangladesh to get this product
Having the affordability of purchasing the product
Being the only “ ONE ’’ in the existing market of our country
Carrying the best standard made from virgin
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CHARACTERISTICS OF OUR “ PVC RESIN ’’
Having strong conduct ability
Having the more brightness than other
Made from virgin material
Having the high fire resistance power
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Consideration of Competition
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Competing brand
Ali Co . Khandakar Co.
TPC ROY
Brand position
2nd 3rd 1st 4th
Physical shape
Unit cost 130/kg 135/kg 105/ kg 70/kg
Price position 3rd 4th 2nd 1st reasonably
Packaging Sack based Sack based Sack based Sack based
Distribution Intermediaries
Intermediaries
Importer Direct Consumer
Advertising Print media Man to man Online Electronic media , Print
media , man to man and agency .
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POSITION IN MARKET Qualitative
Starting competition from 4th sales position based on the current market situation
Buyers and Target Group
Selling to the factory only .
Satisfying the needs of direct consumers
Trying to avoid the intermediaries .
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Perceived value
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PERCEIVED VALUES
Sl No Brand Attributes
01 TPC very known foreign brand , high quality , different shapes .
02 Ali Co. Known and local brand , sub standard quality .different shapes
03 Khandakar Co. Known and local brand , sub standard quality
04 ROY Local brand , high quality from virgin , best price , standard shapes
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TARGET SEGMENT
Usual Group we will divide our marketing people into 3 teams to
market our resin .
1st team for large scale consumers (500 ton to above ) 2nd team for medium scale consumers (100 ton 500 ton ) 3rd team for small scale and for potential consumer (0 to
100 ton )
Purpose of segmentation As a new product launcher , we will to attract to reach to the
direct consumers . We want to be sure that each factory who use this type of resin knows us at least that we are the manufacturer of resin
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CHALLENGES
Though we will have the best quality and best price we think we will face some challenges as
Making awareness among the consumers
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CHALLENGES
Though we will have the best quality and best price we think we will face some challenges as
Making awareness among the consumers
Fluctuation in price of finished goods
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CHALLENGES
Though we will have the best quality and best price we think we will face some challenges as
Making awareness among the consumers
Fluctuation in price of finished goods
Production of large volume in a short period
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CHALLENGES
Though we will have the best quality and best price we think we will face some challenges as
Making awareness among the consumers
Fluctuation in price of finished goods
Production of large volume in a short period
Participating in the market share
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CHALLENGES
Though we will have the best quality and best price we think we will face some challenges as
Making awareness among the consumers
Fluctuation in price of finished goods
Production of large volume in a short period
Participating in the market share
Maintaining the quality
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How we take these challenges to achieve
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INITIATIVES FOR THE CHALLENGES
For large scale consumers (500 ton to above )
Making list of all factory with detailed contact information
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INITIATIVES FOR THE CHALLENGES
For large scale consumers (500 ton to above )
Making list of all factory with detailed contact information
Giving the bulk discount to them
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INITIATIVES FOR THE CHALLENGES
For large scale consumers (500 ton to above )
Making list of all factory with detailed contact information
Giving the bulk discount to them
Giving the different sales promotion offer which will be only for them
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INITIATIVES FOR THE CHALLENGES
For large scale consumers (500 ton to above )
Making list of all factory with detailed contact information
Giving the bulk discount to them
Giving the different sales promotion offer which will be only for them
Inspiring the machine man by giving gift of these factory .
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INITIATIVES FOR THE CHALLENGES
For large scale consumers (500 ton to above )
Making list of all factory with detailed contact information
Giving the bulk discount to them
Giving the different sales promotion offer which will be only for them
Inspiring the machine man by giving gift of these factory .
Giving free delivery to them .
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INITIATIVES FOR THE CHALLENGES
For medium scale consumers ( 100 ton to 500 )
Giving them the opportunity to test our product free
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INITIATIVES FOR THE CHALLENGES
For medium scale consumers ( 100 ton to 500 )
Giving them the opportunity to test our product free
Arranging seminar in the association and inviting the related factories owner
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INITIATIVES FOR THE CHALLENGES
For medium scale consumers ( 100 ton to 500 )
Giving them the opportunity to test our product free
Arranging seminar in the association and inviting the related factories owner
Arranging free lab test for all factories
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INITIATIVES FOR THE CHALLENGES
For medium scale consumers ( 100 ton to 500 )
Giving them the opportunity to test our product free
Arranging seminar in the association and inviting the related factories owner
Arranging free lab test for all factories
Giving promotions and facilities like transportation to the dealers
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INITIATIVES FOR THE CHALLENGES
For small scale consumers ( 0 to 100 )
Arranging seminar and conference about the benefits of the use of best resin
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INITIATIVES FOR THE CHALLENGES
For small scale consumers ( 0 to 100 )
Arranging seminar and conference about the benefits of the use of best resin
Giving the advice of the potential customer about setting up plant of using resin related to technical site.
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INITIATIVES FOR THE CHALLENGES
For small scale consumers ( 0 to 100 )
Arranging seminar and conference about the benefits of the use of best resin
Giving the advice of the potential customer about setting up plant of using resin related to technical site.
Inspiring the young entrepreneur to use the best resin and avoid the risk of failure in business.
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Implementing the Plan
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MARKETING MIX
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ACTIONS FOR IMPLEMENTING THE PLAN
For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .
1st phase ( May 1st to August 30th )
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ACTIONS FOR IMPLEMENTING THE PLAN
For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .
1st phase ( May 1st to August 30th )
Arranging the seminar in different associations related resin industry and announcing about the launching our product .
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ACTIONS FOR IMPLEMENTING THE PLAN
For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .
1st phase ( May 1st to August 30th )
Arranging the seminar in different associations related resin industry and announcing about the launching our product .
Sponsoring the cultural ceremony in the picnic arranged by resin manufacturer association
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ACTIONS FOR IMPLEMENTING THE PLAN
For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .
1st phase ( May 1st to August 30th )
Arranging the seminar in different associations related resin industry and announcing about the launching our product .
Sponsoring the cultural ceremony in the picnic arranged by resin manufacturer association
Making the delivery van decorated with the picture of the product and the company logo .
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ACTIONS FOR IMPLEMENTING THE PLAN
Advertising the product through radio , TV and newspaper (this initiative is our plus point)
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ACTIONS FOR IMPLEMENTING THE PLAN
Advertising the product through radio , TV and newspaper (this initiative is our plus point)
Free T-shirt , machine gloves will be given to the worker of the consumers factory..
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ACTIONS FOR IMPLEMENTING THE PLAN
Advertising the product through radio , TV and newspaper (this initiative is our plus point)
Free T-shirt , machine gloves will be given to the worker of the consumers factory..
Arranging the sports competition between the workers and employees of member factories of the association .
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Evaluating the result of first phase initiatives and according to that making the company future marketing plan .
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Evaluating the result of first phase initiatives and according to that making the company future marketing plan .
Collecting the price , quality and other information of the competitors and comparing with our product.
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Evaluating the result of first phase initiatives and according to that making the company future marketing plan .
Collecting the price , quality and other information of the competitors and comparing with our product.
To get the new customer some free lab test we will provide
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Evaluating the result of first phase initiatives and according to that making the company future marketing plan .
Collecting the price , quality and other information of the competitors and comparing with our product.
To get the new customer some free lab test we will provide
Decreasing the quantity of bulk discount for a specific time to encourage the consumer s
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .
Collecting the annual report from the association about the each company sale from their submitted report and identifying our market share .
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ACTIONS FOR IMPLEMENTING THE PLAN
2nd Phase (September 1st to December 30th )
Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .
Collecting the annual report from the association about the each company sale from their submitted report and identifying our market share .
Depending on market share statistics defining the marketing strategy
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Pre launching activities
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THING TO DO
Before launching the product , some pre – launching activities will be done for testing the product as well as the customer satisfaction and their views , comments about the product more specifically .
Some free sample will be distributed among some targeted large scale and medium scale customers .
Comments and ideas will be recorded towards the product of these targeted customers .
A questionnaire will be used to judge the satisfaction of the customers .
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THING TO DO
Survey
A survey is to be done in the distributed factories on 31st April on the following issues :
Test performance reports .
Customer satisfaction .
Customer behavior towards the produt .
Any complain from the customer .
(if )Any damages occurred and also the reason .
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Launching
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PRODUCT LAUNCHING DETAILS
Product Releasing Date : April 20 , 2015
Launching Date : May 1st , 2015
Selling Area : National Industrial Zone
Distribution : B2C
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CAMPAIGN PROGRAM ON LAUNCHING DAY
Newspaper Coverage (Nationals)
Road Campaign
Seminar in the Association with the presence of press journalists.
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SWOT analysis
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SWOT ANALYSIS
Strengths
Emotional benefit because of local brand.
Strong and experienced management.
Familiar and main raw material for consumers.
High quality and 100% virgin .
Use of computerized foreign technology .
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SWOT ANALYSIS
Weaknesses
Instability of the price of the raw material .
Maintaining the best quality simultaneously .
Lack of consumers technical awareness.
Lack of technical expertise .
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SWOT ANALYSIS
Opportunities
Consumers most desired product .
Comparatively cheapest price
No existence of similar virgin resin manufacturer .
Fastest growth in the market.
Existence of increasing demand.
Experienced in PVC sector.
Already have a good number of loyal customers .
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SWOT ANALYSIS
Threats
Entrance of couple of rival companies in the market .
Inflation in local market .
Political instabilities in the country .
HR raiding and poaching by competitors.
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Have a nice semester