Mistakes to Avoid in Visual Marketing
Transcript of Mistakes to Avoid in Visual Marketing
Mistakes to Avoid in Visual Marketing
Visuals are crucial for every business to stand out in the
rat race of social media marketing.
But everybody knows it!
Then why isn't everyone successful in visual
marketing?
Because most of us commit some fatal mistakes in visual
marketing.
Mistakes to avoid in Visual Content Marketing...
Mistake # 1
Many businesses fail to create a brand identity with their images.
Creating images without brand identity is like
creating random visuals here and there.
People will see them, like them and forget about
them.
Mistake # 2
Many businesses don't consider SEO for their images.
Without proper 'Image Optiization', chances are that your customers will
not find you when they will search on Google!
And you have spent so much time and effort in creating those images!
Mistake # 3
They end up creating images for the sake of content generation.
Each day businesses are creating loads of images.
How would you be different than others?
There is only one solution. You need great concepts
and a strong design team.
Mistake # 4
They might have not come across the term "Image Hygiene" in online
marketing
Every social network has a specified space allotted for
images.
For example, Facebook images are rectangular. Instagram images are
square. Pinterest images are taller
If you cannot utilize the full size provided, your images can be considered as poor
quality.
Mistake # 5
They fail to create a natural connection with their audience.
Try storytelling!
It's the easiest way to connect with your
audience and hook them up with your images.
BUT...
Having said that, it's the trickiest of all.
Mistake # 6
They include too much of text on their images and make them full of
clutter.
Adding text might ruin the game for you, if you
overdo it.
Moreover, it's the place where you can present
yourself creatively
Don't make it too easy for you!
Else you would not survive.
Thank You!
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