Mind The Gap - Bridging the gap between strategic & creative thinking.
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MIND THE GAP
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Bridging the gap between strategic & creative thinking.
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A VISUAL PRESENTATION BY EOIN WHITE
Copyright © 2010 White Design. For educational use only. No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author.
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WHAT YOU’LL LEARN:
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WHAT YOU’LL LEARN:
1.What graphic design is.
2.How graphic designers think.
3.Tools for working with graphic designers.
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READY?
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FIRST THINGS FIRST...
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WHO AM I?
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Graphic design is not art.
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do
designers
think?
How
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B R I E F S
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What is the best way to brief a designer?
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?
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?
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?
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...all of them!
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Speech Pathology.
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Speech Pathology.
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Catherine
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Catherine
Me
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Catherine
Me
Granda
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CatherineUncle Paddy
Me
Granda
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A brief should outline:
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A brief should outline: AIMS
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A brief should outline: AIMS
OBJECTIVES
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A brief should outline: AIMS
OBJECTIVES&
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A brief should outline: AIMS
OBJECTIVESDEADLINES
&
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TARGET AUDIENCE
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TEENAGE
GIRLS
TARGET AUDIENCE
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TARGET AUDIENCE
SINGLEMEN
TEENAGE
GIRLS
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NUNS
SINGLEMEN
TEENAGE
GIRLS
TARGET AUDIENCE
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BUDGET
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BUDGET
PrintingCosts
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BUDGET
Advertising
Space
PrintingCosts
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BUDGET
Advertising
Space
PrintingCosts
PostageCosts
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DESIGN EXAMPLES
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Tip:
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Tip: Tell a graphic designer...
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Tip: Tell a graphic designer...
what NOT to
do,
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Tip: Tell a graphic designer...
what NOT to
do, NOT what to
do!
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CONTENT
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CONTENT
TEXT
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CONTENT
TEXT
IMAGES
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CONTENT
TEXT
IMAGES
LOGO
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CONTENT
TEXT
IMAGESSPECS
LOGO
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Question: Which of these email briefings looks easier to
understand?
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?
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LANGUAGE
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Hand-overownership...
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OK!
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OK! Your happy.
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OK! Your happy. The designer is happy.
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OK! Your happy. The designer is happy. Job finished...
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OK! Your happy. The designer is happy. Job finished... right?
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THE BOSS...
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Claimownership!
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Objective or Subjective
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fin.
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