Mil Tong Laser

8/8/2019 Mil Tong Laser

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Milton GLASERi

lton GLASER


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Milton GLASERi

lton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Milton Glaser was born on June 26, 1929 in New York.He is best known as a graphic designer, illustrator,

and teacher. From 194851 Glaser studied at the

Cooper Union in New York. On a Fulbright Scholarship

from 195253, Glaser studied at the Accademia

delle Belle Arti in Bologna, Italy with Giorgio Morandi

as his mentor. Glaser, with the help of two other

designers founded and became president of the Push Pin

Studio in New York in 1954. He was also editor and co-art

director of the "Push Pin Graphic" magazine.

Beginning in 1961, He teaches at the Pratt Institute and

the School of Visual Arts in New York. In 1968 he

becomes the design director for the "New York Maga-

zine". In 1970 he leaves the Push Pin Studio. Glaser

begins to work in interior, furniture, product and graphic

design. In 1974 he founds Milton Glaser Inc. in New York.

He re-designs numerous magazines. ("Paris Match",

"LExpress", "Esquire", and "Jardin des Modes"). From

1975 to 1977 he is the design director of "Village Voice"magazine. In 1978 Glaser designs the corporate identity

for the Grand Union Company supermarket chain. In 1983

he founds the company WBMG with Walter Bernard.


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Milton GLASERi

lton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

logo design:

posters:


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Milton GLASERilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Glasers work includes posters (Glaser has illustrated anddesigned over 300 posters-- including the famous multi-

colored Bob Dylan poster), logos (Milton Glaser Inc. has

dealt with many different design strategies from print

graphics (corporate identities, etc.) to logos-- among

them the famous I love new york logo which is rumored

to be the most frequently imitated logo in history.

His work also includes font design (Babyfat, Babycurls,

Baby Teeth, Houdini, Glaser Stencil), record sleeves,

books ("If Apples had Teeth",1960; "Graphic Design"

1975; "The Milton Glaser Poster Book", 1977,andmagazines. Glaser founded New York Magazine in 1968

with Clay Felker. Glaser was president and design director

until 1977. With the WBMG studio in 1983, Glaser

designed more than 50 magazines, newspapers and

periodicals around the world.

He has worked in environmental and interior design,

designing exhibitions, interiors/exteriors of restaurants,

shopping malls, supermarkets, hotels, etc.

Milton Glaser has also been an active design educator

teaching design at the School of Visual Arts in New York

He has had solo exhibitions at the Centre Georges

Pompidou in Paris, The Lincoln Center Gallery in New

York,The Houghton Gallery at the Cooper Union in New

York, The AIGA Gallery in New York and The Philadelphia

Museum of Art.

Glaser Stencil:

most famous for:


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Milton Glasers career began in a time when the designstyle was hardening and adhering to stricter rules and

guidlines based on the Swiss style that was popular at the

time. Glaser emerged from college at an excellent time for

New York, the war and the preceding Depression having

just ended and his urban, freestyle illustration broke

through the hard linear style, producing work that was

unique and whimsical. He has become one of the most

influential American graphic designers we know today.

His work for the city of New York has played an intricaterole in the branding of the city. His I [heart] NY logo is

known around the world and its follow up after

September 11 I [heart] NY more than ever became

an important image for New Yorkers.

As an educator his has reached out to many students and

encouraged them to explore their ideas through drawing

and the formation of strong concepts.

(Poster for the SVA exhibition at the Visual Arts Gallery in NY, )


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Milton Glaser, a self proclaimed technophobe, never

touches the computer when he designs. His method ofteaching embraces the philosophy that all concepts

should be conceived through pen and paper before

another medium complicates the process.

"The difference between the brain and the computer has

to do with the way the brain works by maintaining its

fuzziness," Glaser says. "You do a sketch -- which is why,

incidentally, I think that drawing is essential -- and the

brain examines the sketch and modifies it. The brain then

thinks of another idea. And then you do another sketch,

which is still fuzzy, and there's a response on the part of

the brain, and you move in a series of steps toward clarifi-

cation. The maintenance of ambiguity is a central part of

how the brain works."

Glaser has encouraged his students to retain their neces-

sity to draw. He encourages them to deveop clear con-

cepts rather than slick designs.

His strong graphic style and illustration technique place

him amongst the most famous american graphic design-

ers. His influence in the design world through his workand his instruction are undeniable.


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http://www.designboom.com/eng/interview/glaser.html

http://www.miltonglaser.com/

http://www.philamuseum.org/exhibitions/exhibits/glaser.shtml

http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=ht

tp%3A%2F%2Fwww.macworld.com%2F2001%2F03%2Fbc

%2F28glaser%2F

http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=ht

tp%3A%2F%2Fwww.petehamill.com%2Fmiltonglaser.html

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