Mercadeo
Transcript of Mercadeo
WORK PRESENTED BY :
*Aguilar Nelson Fabian
*Atehortua Jolmes Arles
*Garcia Yury Vanessa
*Lopez Luisa Fernanda
*Murillo Hameth Smith
RETAIL FORMAT* They are places where you put a product available to the client. They
differ in size and variety of products.
TYPES:? WAREHOUSE? LIBRARY AND OUTLOOK STATIONERY
* They are places where different types of goods stored.
features:* Keep raw materials secured fire.* Keep informed purchasing department on the existence of raw materials.* Be careful that the materials are not depleted.
SUPERMARKET ECHEVERRY
* Urban is a commercial establishment that sells consumer goods in self-service system. Generally try to counteract the low profit margin with high sales volume.
SHOPthe dismissal
* It is a small establishment with direct care by the seller. This form of sale is opposed to trade in free service where consumers are closer to the articles and choose.
TYPES OF DISPLAY
HORIZONTAL DISPLAY* Place the products in the same parallel line. This allows a better view.* It drives creativity in this exhibition.
EXHIBITION IN BLOCKS
* It is one in which the mark is grouped into two or three successive panels forming a block.
Exhibition - gondolas?The gondola is the basic space in which you display and rotate
the inventory of your business. ?
AREAS? COLD ZONE * spaces are naturally small circulation and concentration. * They are far from the entrance and boxes.
JOINT IMPLEMENTATION
* Group the products according to criteria in order to achieve a coherent and harmonious implementation of the developed linear.