Membership Survey
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Transcript of Membership Survey
Membership SurveySurvey Prepared by Bristol Omnifacts Research
Lunenburg Yacht Club
February 2008
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Research Methodology
• On November 22nd, 2007 invitations to participate in the Lunenburg Yacht Club membership survey were sent to 227 club members.
• A total of 158 surveys were completed.
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Summary Of Research Findings• Vast majority (92%) of respondents rated LYC’s services and programs in 2007
as being either ‘better than’ (47%) or ‘about the same’ (45%) as previous years.• The majority of the LYC offerings scored above 8 out of 10 in overall
satisfaction.• In terms of satisfaction levels with specific programs and services, members are
the least satisfied with special events (BBQs / themed events), moorings and the Keelboat racing program. ( However these scored above 7 out of 10 ).
• Approximately one-third of respondents are very supportive of LYC acquiring additional property as part of the expansion of LYC.
• A little more than one-third of respondents are very supportive of LYC acquiring the Tanner property.
• Vast majority of respondents are very likely to continue their membership with LYC though the next three years.
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8
8
8
8.1
8.3
8.4
1 2 3 4 5 6 7 8 9 10
Marina
Restaurant Service
Junior Race TeamProgram
Bar Service
Boating In General
Junior Learn To SailProgram
7.3
7.6
7.8
8
8
8
1 2 3 4 5 6 7 8 9 10
Keelboat RacingProgram
Moorings
Special Events
Cost of MembershipCategories
MembershipCategories
Cost of Services &Programs
Overall, how satisfied are you with…?
- Mean Scores -
OVERALL SATISFACTIONLYC Services & Programs
Overall, how satisfied are you with…?
- Mean Scores -
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• Respondents who rated their overall level of satisfaction with BBQs and themed events as 7 or less were asked to provide a reason for their evaluation (n = 40).
• 20% of those who provided a rating of 7.8 or less mentioned the poor quality food during theme nights and 18% mentioned that prices for the same products vary from event to event / too expensive.
LYC SERVICES & PROGRAMS – THEMED
EVENTS
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• Respondents who rated their overall level of satisfaction with moorings as 7 or less were asked to provide a reason for their evaluation (n = 26).
• 27% of those who provided a rating of 7.6 or less said that moorings are too close and are possibly damaging yachts and 23% said that moorings are disorganized and mismanaged.
LYC SERVICES & PROGRAMS – MOORINGS
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• Respondents who rated their overall level of satisfaction with the Keelboat Racing Program as 7.3 or less were asked to provide a reason for their evaluation.
• 29% of those mentioned that the program needs more boats / more members participating and 24% said that the handicapping system is unfair / it favours faster boats.
LYC SERVICES & PROGRAMS – KEELBOAT RACING PROGRAM
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• Respondents were asked if there are any specific services or programs LYC should provide that they are not currently providing.
• Almost three-quarters of respondents said either ‘no’ (35%) or ‘don’t know’ (36%).
• Five respondents mentioned the need for adult learn to sail programs:– “Some sort of adult intro-to-sailing program should be reinstituted, advertised
and supported. It is vital for introducing new boaters to the club.”– “Adult learn to sail program – specifically aimed at women.”
• Five respondents mentioned the need for more available dockage:– “To attract new members, there should be made available more dockage.”– “Provide more space for visiting boats.”
• Four respondents mentioned the need for winter boat storage– “Winter boat storage for dinghy's at a reasonable cost.”
LYC SERVICES & PROGRAMS
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AGREE / DISAGREE STATEMENTS
57
61
62
79
89
0 20 40 60 80 100
I fully support changes to increase physicalsize of LYC
LYC always involves members in decisionsabout growth and expansion
I am excited about the growth of LYC
I would attend a meeting to discuss growthand expansion of LYC
Fully support LYC initiatives to increasemembership
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AGREE / DISAGREE STATEMENTS
16
34
34
36
0 20 40 60 80 100
I prefer a small yachtclub and would leave
LYC if it gets too large
I wish LYC wouldspeed-up its plans for
growth / expansion
LYC will lose its senseof community if it
becomes too large
LYC is just the rightsize as is
Please indicate whether you completely agree, agree, disagree or
completely disagree with the following statements about LYC.
% agreeing
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0%
10%
20%
30%
40%
50%
1 2 3 4 5 6 7 8 9 10
Top 2 = 30%
Bottom 6 = 32%
To what extent do you support acquiring additional property as part
of the expansion of LYC?Using a 10-point scale where 1 is ‘Do Not Support At All’ and 10 is ‘Completely Support’, members were asked to rate
the extent to which they support acquiring additional property as part of
the expansion of LYC.
The average rating was 7.0.
Almost one-third of respondents provided a rating between 1 and 6 –
indicating a lack of support among some members. However, 30% are very
supportive of LYC acquiring additional property. It is also important to point out
that 16% said ‘don’t know’.
ACQUIRING ADDITIONAL PROPERTY – Level of Support
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0%
10%
20%
30%
40%
50%
1 2 3 4 5 6 7 8 9 10
Top 2 = 36%
Bottom 6 = 31%
Assuming that a business case is developed for the purchase of the
Tanner property, to what extent do you support LYC acquiring this
property?Using the same 10-point scale, members were asked to rate the extent to which they support LYC purchasing
the Tanner property.
The average rating was 7.2.
Almost one-third of respondents provided a rating between 1 and 6 – indicating a lack of support among some members. However, 36% are very supportive of LYC acquiring the
Tanner property.
ACQUIRING THE TANNER PROPERTY – Level of Support
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NATIONAL, REGIONAL & LOCAL REGATTAS - Junior
The majority of respondents (72%) would like to see LYC
host ‘more’ (43%) or ‘about the same number’ (29%) of Junior
(dinghy) Regattas (National, Regional and Local) over the
next five years.
A small number (2%) would like to see LYC host ‘less’.
About one-quarter said ‘don’t know’.
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2
29
43
0 20 40 60 80 100
Don't Know
Less
About the Same
More
Over the next five years would you like to see LYC host more, less or about the
same number of Junior (dinghy) Regattas?
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NATIONAL, REGIONAL & LOCAL REGATTAS Senior
Keelboat
The majority of respondents (70%) would like to see LYC
host ‘more’ (39%) or ‘about the same number’ (31%) of Senior (Keelboat) Regattas (National, Regional and Local) over the
next five years.
A small number (3%) would like to see LYC host ‘less’.
About one-quarter said ‘don’t know’.
27
3
31
39
0 20 40 60 80 100
Don't Know
Less
About the Same
More
Over the next five years would you like to see LYC host more, less or about the
same number of Senior (Keelboat) Regattas?
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EXPANSION AND DEVLOPMENT - Services &
Programs
Respondents were asked to indicate whether or not they would
like to see LYC expand and develop various programs and services over
the next five years.
The majority of respondents would like to see LYC expand and develop
its: i) parking area, ii) boating facilities, iii) senior sail training
programs and iv) junior sail training programs.
Over the next five years would you like to see LYC expand and develop its…?
26
33
24
16
12
5
10
13
63
63
66
71
0 20 40 60 80 100
Junior sail trainingprograms
Senior sail trainingprograms
Boating facilities
Parking area
Yes
No
Don't Know
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EXPANSION AND DEVLOPMENT
Services & Programs
About one-half of respondents would like to see LYC expand and develop its: i) moorings, ii) food service offerings and iii)
winter boat storage.
Thirty-six percent said that they would not like to see LYC expand
and develop its food service offerings.
Over the next five years would you like to see LYC expand and develop its…?
30
14
29
21
36
19
49
50
53
0 20 40 60 80 100
Winter boatstorage area
Food serviceofferings
Moorings
Yes
No
Don't Know
17
0%
10%
20%
30%
40%
50%
1 2 3 4 5 6 7 8 9 10
Top 2 = 80%
Bottom 6 = 11%
What is the likelihood that you will continue your membership with LYC…?
CONTINUING MEMBERSHIP For Next Three Years
Using the same 10-point scale, members were asked to indicate
how likely they are to continue their membership with LYC for the
next three years.
The average rating was 9.2.
The majority of respondents (80%) provided a rating of 9 or 10 – indicating that most of the
members surveyed are very likely to continue their
membership for the next three years.
.
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RESPONDENT PROFILE
Fifty-five percent of respondents have been a member of LYC for 6 years or more.
42
13
30
15
0 10 20 30 40 50
> 10 years
6 to 10 years
1 to 5 years
< one year (newmember in 2007)
How long have you been a member of LYC?
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RESPONDENT PROFILE Membership Category
More than 2/3 of the research participants classified as being Senior or Life members.
1
9
4
13
9
56
9
0 20 40 60 80 100
Junior
Crew
Introductory
Deck
Spousal
Senior
Life
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RESPONDENT PROFILE Age
A small proportion of survey respondents under 35 years of age. Eighty-six percent 45 years of age and older.
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19
33
34
9
3
0 10 20 30 40 50
Prefer not to say
65+
55-64
45-54
35-44
Under 35
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RESPONDENT PROFILEMarital Status
10
5
83
2
0 20 40 60 80 100
Prefer not to say
Divorced / Widowed
Married / Living WithPartner
Single and nevermarried
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RESPONDENT PROFILEPlace Of Residence
Part-time residents reside on average, approximately four months of the year in Lunenburg.
1
17
28
54
0 20 40 60 80 100
Prefer not to say
Not a resident ofLunenburg
Part-time resident ofLunenburg
Full-time resident ofLunenburg