CARFAC Ontario Membership Survey 2013
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Transcript of CARFAC Ontario Membership Survey 2013
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7/27/2019 CARFAC Ontario Membership Survey 2013
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CARFAC OntarioAGM Presentation
MEMBERSHIP PROFILE:Current + Lapsed
September 15, 2013
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Membership Survey 2 surveys, distinct but complementary:
Current Membership
Lapsed Membership
Delivered electronically
Survey Monkey Incentives + Repeats
Last delivered 2009
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Survey Delivery Current Membership
785 addressees 750 received
364 completed
Response Rate:
48 .5%
2009 @ 31.0%
Lapsed Membership
473 addressees 420 received
101 completed
Response Rate:
24 .1%
2009 @ 9.4% 3
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Satisfaction LevelsCurrent Members
95%
53% Very Satisfied
42% Some Satisfied
5% Dissatisfied
Lapsed Members
84%
35% Very Satisfied
49% Some Satisfied
17% Dissatisfied
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Current Membership Profile:
Length of membership (1)
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Current Membership Profile:
Age Distribution (2)
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Current Membership Profile:
Career Path (3)
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Current Membership Profile:
Annual Exhibitions (4)
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Current Membership Profile:
Geographic Distribution (5)
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Motivation for Joining(1)
Big picture, just being there
44% organizational reputation
40% organizational mandate
34% professional prestige ofbeing a member
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Motivation (2) Specific benefit
49% Calls for submission
34% Networking potential
28% Education/training opportunity
24% VALCO
19% Discounts
15% Certificate of Canadian Origin
12% Call for jobs
6% Group insurance rates
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Valuable
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Program SuccessesService/Benefit Very Somewhat TotalImportant Important
% % %
Advocacy 80.8 9.7 91
Publications 46.8 33.8 81 DISPATCH 34.5 45.7 80
www.carfacontario.ca 41.9 36.7 79
CARFAC Online 46.3 30.4 78
Staff 46.3 30.4 77
Training 41.5 30.9 72 Health & Safety Info 32.7 31.8 65
VALCO 34.0 24.4 58
Group Insurance 18.4 23.5 42
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Lapsed Membership:Time Lapsed since being a Member
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Lapsed Membership:Age
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Lapsed Membership:Career Path
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Lapsed Membership:Annual Exhibitions
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Lapsed Membership:Geographic Distribution
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MOTIVATION for LAPSE
25% Price
15% Did not feel connected
13% Thought I was still a member 4% CARFAC not meeting my needs
3% Dissatisfied 31% Did not use services 8% No longer a practicing artist 2% Left Ontario
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Program Successes: ComparativeService/Benefit Very Somewhat Total Total
Important Important Lapsed Member
% % %
Advocacy 65.3 17.8 83 91
Publications 45.0 30.0 75 81 DISPATCH 23.8 38.6 62 80
www.CARFACOntario.ca 34.3 31.3 66 79
CARFAC Online 32.0 38.0 70 78
Staff 33.0 33.0 66 77
Training 34.3 28.3 63 72 Health & Safety Info 33.0 32.0 65 65
VALCO 38.0 24.0 62 58
Group Insurance 25.0 29.0 54 42
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Conclusions (1)
Current Membership
95% Satisfaction
More than 3 years
Mature
Professional:
32% Mid Career
23% Established
20% Interrupted
12% Multiple
10% Entry Level
Lapsed Membership
84% Satisfaction
Less than 3 years
Mature
Professional:
22% Mid Career
15% Established
28% Interrupted
14% Multiple
14% Entry Level
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Conclusions(2)
Current Membership
Annual Exhibitions 9% No Shows/Events
42% 1 2 Shows/Events
30% 3 4 Shows/Events
19% 5+ Shows/Events
Lapsed Membership
Annual Exhibitions 10% No Shows/Events
32% 1 2 Shows/Events
29% 3 4 Shows/Events
30% 5+ Shows/Events
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