Meet the Netflix Generation

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    14-Jul-2015
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Transcript of Meet the Netflix Generation

  • Transforming learning with video

  • Stuart Bowness CEO, MediaCore @stuartbowness

  • Kepler Working to reduce cost of higher ed in sub-sahara

    A daring global experiment: using freely available online courses to bring top-tier instruction to the neediest parts of the planet, where the number of young graduates is soaring. !

    Jerey Bartholet, Scientific American

  • Trends in student video use: The Netflix Generation

  • SOURCE: CISCO 2013

    Global Internet Traffic

    Video is eating the internet

    2013 2016

    VideoEverything else

  • SOURCE: COMSCORE, DEC 2013

    Online video viewership

    % of users who watch video in a month

    12 17

    18 24

    25 34

    35 44

    45 54

    55 64

    65+

    Age of

    individual

    91%

  • Binge Netflix viewing on college campuses

    SOURCE: WASHINGTON POST, 2011

    2 weeks 49 episodes of LOST

    4 weeks 120 episodes of How I Met Your Mother

  • Todays students are used to great video experiences

  • SOURCE: OOYALA

    The rise of mobile + tablet video

    20%

    10%

    0%Aug 2011

    Feb 2012

    Sep 2012

    May 2013

    Sep 2013

    Share of mobile + tablet video plays

  • Immediacy Control Portability

    Why does video resonate so strongly with todays students?

  • Students have short attention spans

    SOURCE: WISTIA

  • Students are also content creators

    SOURCE: PEW RESEARCH

    % of users who post video online

    2009

    2013

    0% 10% 20% 30% 40%

  • Its time for a change: Transforming learning with video

  • Recording traditional lectures: More of the same, misses the opportunity

  • We need to find new ways to deliver learning.

    The barrier is

    finding the time.

  • Learn more: www.lightboard.info

  • One Button Studio, Mobile and Desktop Capture

    Its easier than ever to create and share

  • Tools for increasing engagement

    WeVideos annotations + interactivity are great ways to make the most of the medium of online video.

  • Size Length matters

    Content designed for the web needs to be broken into short, concise chunks.

    The most popular lectures online are rarely longer than 10 15 minutes.

  • Give students the opportunity to create content, too.

  • search

  • how-to

  • how-to

    how-to play pianohow-to cook an omelette

    how-to survive college

    how-to DJhow-to write an essay

    how-to paint with watercolourshow-to fold a shirt Japanese stylehow-to turn water into winehow-to make sushi

  • How to brew coffee in your college dorm room

    This got 11 million views

  • So how do we go from this

  • To this

  • In summary

    1. Consumer experience is setting the standard for whatstudents expect from their learning experience.

    2. Take note of how students use video and how we can use it to our advantage.

    3. Empower students to create content, too. Its never been easier!

  • Were excited to be working with PSU to engage your Netflix generation