Meet the Netflix Generation
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Transforming learning with video
Stuart Bowness CEO, MediaCore @stuartbowness
Kepler Working to reduce cost of higher ed in sub-sahara
A daring global experiment: using freely available online courses to bring top-tier instruction to the neediest parts of the planet, where the number of young graduates is soaring. !
Jerey Bartholet, Scientific American
Trends in student video use: The Netflix Generation
SOURCE: CISCO 2013
Global Internet Traffic
Video is eating the internet
SOURCE: COMSCORE, DEC 2013
Online video viewership
% of users who watch video in a month
Binge Netflix viewing on college campuses
SOURCE: WASHINGTON POST, 2011
2 weeks 49 episodes of LOST
4 weeks 120 episodes of How I Met Your Mother
Todays students are used to great video experiences
The rise of mobile + tablet video
Share of mobile + tablet video plays
Immediacy Control Portability
Why does video resonate so strongly with todays students?
Students have short attention spans
Students are also content creators
SOURCE: PEW RESEARCH
% of users who post video online
0% 10% 20% 30% 40%
Its time for a change: Transforming learning with video
Recording traditional lectures: More of the same, misses the opportunity
We need to find new ways to deliver learning.
The barrier is
finding the time.
Learn more: www.lightboard.info
One Button Studio, Mobile and Desktop Capture
Its easier than ever to create and share
Tools for increasing engagement
WeVideos annotations + interactivity are great ways to make the most of the medium of online video.
Size Length matters
Content designed for the web needs to be broken into short, concise chunks.
The most popular lectures online are rarely longer than 10 15 minutes.
Give students the opportunity to create content, too.
how-to play pianohow-to cook an omelette
how-to survive college
how-to DJhow-to write an essay
how-to paint with watercolourshow-to fold a shirt Japanese stylehow-to turn water into winehow-to make sushi
How to brew coffee in your college dorm room
This got 11 million views
So how do we go from this
1. Consumer experience is setting the standard for whatstudents expect from their learning experience.
2. Take note of how students use video and how we can use it to our advantage.
3. Empower students to create content, too. Its never been easier!
Were excited to be working with PSU to engage your Netflix generation