Netflix Generation slides - Pearson CITE 2015
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Binge Learning, and the Netflix Generation Pearson CITE Conference, 2015 James Cross, MediaCore #netflixgen
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Transcript of Netflix Generation slides - Pearson CITE 2015
Binge Learning, and the Netflix Generation
Pearson CITE Conference, 2015 James Cross, MediaCore#netflixgen
James CrossDirector of Education, MediaCore
“Music is going to become like running water”
David Bowie, 2002
All content has become like running water.
2015:
SOURCE: CISCO
Global Internet Traffic
Video is eating the internet.
2013 2016VideoEverything else
43% 86%
New ways of consuming content: new behaviors emerge…
Binge watching
Binge watchers anonymous…
64% of people now identify themselves as binge watchers
SOURCE: NEW YORK TIMES
Millennials love online video.
SOURCE: COMSCORE
12-17
18-24
25-34
35-44
45-54
55-64
65+
Age
# of videos watched per month
Binge Netflix viewing on college campuses
SOURCE: WASHINGTON POST
2 weeks 49 episodes of LOST
4 weeks 120 episodes of How I Met Your Mother
But it’s not just Netflix that they’re binging on…
Binge learning
Video is now central to online learning.
2015:
How do we create binge-worthy learning?
Video learning content that’s designed for online.
5ways to create a binge-worthy video learning experience
1
Length matters.
Video length
Aver
age
% v
iew
ed
100%
0%
80
60
40
20
SOURCE: WISTIA
% watched vs video length
0 - 30 sec
30 - 60 sec
1 - 2 min
2 - 3 min
3 - 4 min
4 - 5 min
5 - 10 min
10 - 20 min
20 - 30 min
30 - 45 min
45 - 60 min
60+ min
It takes time to adapt to new mediums.
The first iron bridge used woodwork techniques
The first TV programs mimicked radio shows
Many universities simply record traditional lectures
But there’s lots of innovation happening…
Northwestern University
Barts Medical School, London
Make video easy for instructors
Penn State: One Button Studio
Learning isn’t linear.
2
Content Mining
Content snacking
Make five videos. Not one.
Make sure video is searchable.
3
Make sure delivery is smooth.
Consumerized expectations
SOURCE: OOYALA
The rise of mobile + tablet video
40%
20%
0%
Q2 2011
Q2 2013
Q4 2014
Share of mobile + tablet video plays
Millennials love creating content, too.
4
And they have the most powerful content creation tools ever - in their pockets.
how to…
how to…
how to play pianohow to cook an omelette
how to survive college
how to DJhow to write an essay
how to paint with watercolourshow to fold a shirt Japanese stylehow to turn water into winehow to make sushi
Dublin City University, Ireland
Use data to inform learning content creation.
5
Viewing behavior
Demographics
Social activity
Netflix knows…
Location
Playback data
And this data underpins all their content creation.
XAnalytics
@jamesrcross #[email protected]
