Binge Learning, and the Netflix Generation

SXSW 2015 James Cross, MediaCore#netflixgen

James CrossDirector of Education, MediaCore

“Music is going to become like running water”

David Bowie, 2002

All content has become like running water.

2015:

SOURCE: CISCO

Global Internet Traffic

Video is eating the internet.

2013 2016VideoEverything else

43% 86%

New ways of consuming content: new behaviors emerge…

Binge watching

Binge watchers anonymous…

64% of people now identify themselves as binge watchers

SOURCE: NEW YORK TIMES

Millennials love online video.

SOURCE: COMSCORE

12-17

18-24

25-34

35-44

45-54

55-64

65+

Age

# of videos watched per month

Binge Netflix viewing on college campuses

SOURCE: WASHINGTON POST

2 weeks 49 episodes of LOST

4 weeks 120 episodes of How I Met Your Mother

But it’s not just Netflix that they’re binging on…

Binge learning

Video is now central to online learning.

2015:

How do we create binge-worthy learning?

Video learning content that’s designed for online.

5ways to create a binge-worthy video learning experience

1

Length matters.

Video length

Aver

age

% v

iew

ed

100%

0%

80

60

40

20

SOURCE: WISTIA

% watched vs video length

0 - 30 sec

30 - 60 sec

1 - 2 min

2 - 3 min

3 - 4 min

4 - 5 min

5 - 10 min

10 - 20 min

20 - 30 min

30 - 45 min

45 - 60 min

60+ min

It takes time to adapt to new mediums.

The first iron bridge used woodwork techniques

The first TV programs mimicked radio shows

Many universities simply record traditional lectures

But there’s lots of innovation happening…

Northwestern University

Barts Medical School, London

Make video easy for instructors

Penn State: One Button Studio

Learning isn’t linear.

2

Content Mining

Content snacking

Make five videos. Not one.

Make sure video is searchable.

3

Make sure delivery is smooth.

Consumerized expectations

SOURCE: OOYALA

The rise of mobile + tablet video

40%

20%

0%

Q2 2011

Q2 2013

Q4 2014

Share of mobile + tablet video plays

Millennials love creating content, too.

4

And they have the most powerful content creation tools ever - in their pockets.

how to…

how to…

how to play pianohow to cook an omelette

how to survive college

how to DJhow to write an essay

how to paint with watercolourshow to fold a shirt Japanese stylehow to turn water into winehow to make sushi

Dublin City University, Ireland

Use data to inform learning content creation.

5

Viewing behavior

Demographics

Social activity

Netflix knows…

Location

Playback data

And this data underpins all their content creation.

XAnalytics

@jamesrcross #netflixgenjames@mediacore.com