Media scenario 20.1.14 abp news

11
Quick Snapshot Week 47’2013 - 2’2014 MCCS

Transcript of Media scenario 20.1.14 abp news

Quick Snapshot

Week 47’2013 - 2’2014

MCCS

ABP NEWS Week: 47’13 -2’14

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News at # 3 positionG

EC

HIN

DI ...

HIN

DI...

MU

SIC

KID

S

REG

INFO

SPO

RTS

LIFE

T...

EN

G

RELI

G...

EN

G E

NT

BU

S ...

0

5

10

15

20

25

30

35

40

45

38

13

75 5 4

2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 2’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.

THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE NETIRE UNIVERSE

OF CHANNELS THAT ARE AVAILABLE.

VS. last year 39% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

5.0

7.0

% Genre Share

Wk 47'12-2'13 Wk 47'13-2'13

Source : TAM Period : Wk 47 -2Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .

ABP News maintaining its position

Aaj Tak ABP News India TV Z News India News News 240%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

17%

13%11%

9%8%

7%

% Mkt Share

Wk47'13-2'14

Source : TAM Period : Wk 47’13 – 2’14

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

0

10

20

30

4043

3833

3126 26

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 47’13 – 2 ‘14

Aaj Tak

ABP News

Z News

India TV

NDTV India

IBN 70

10

20

30

40

50

6051

4539 37

31 31

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 1-2’14

Market Share %

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 2’14

Date Time From Time To Programme Genre TVT 000s5/1/2014 19:33 19:42 FATAFAT 51 News Bulletin 370

5/1/2014 18:45 19:23 ABP NEWS PROGRAM News Bulletin 359

9/1/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 352

7/1/2014 21:56 22:23 24 GHANTE REPORTER News Bulletin 326

10/1/2014 21:57 22:23 24 GHANTE REPORTER News Bulletin 326

6/1/2014 20:42 20:51 FATAFAT 51 News Bulletin 318

5/1/2014 19:49 19:52 MANORANJAN FATAFAT Film Based Magazines 304

9/1/2014 19:58 21:52 KAUN BANEGA PRADHANMANTRI News Bulletin 299

7/1/2014 19:28 19:52 FATAFAT 101 News Bulletin 295

11/1/2014 19:59 20:25 KAUN BANEGA PRADHANMANTRI News Bulletin 295

Network Performance

TV Tday MCCS Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

24% 24%

19%

13% 12%

8%

Wk 47'13 - 2'14

Wk 47'13 - 2'14

Source : TAM Period : Wk 47’13 – 2’14

MCCS maintaining its # 1 position

Thank You