Quick Snapshot

Week 43 – 50’2013

MCCS

ABP NEWSWeek: 43 - 50 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Among National genres Hindi News at # 3

38

17

10 9

4 42 1 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

RE

G

HIN

DI M

OV

IES

HIN

DI N

EW

S

MU

SIC

KID

S

SP

OR

TS

INFO

LIFE

TS

YLE

RE

LIG

IOU

S

EN

G M

OV

BU

S N

EW

S

EN

G E

NT

% Genre Share

Source : TAM Period : Wk 50’2013

VS. last year 44% increase in terms of shares

4.6

6.6

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Hindi News

% Genre Share

Wk 43-50'12 Wk 43-50'13

Source : TAM Period : Wk 43 - 50’13Year : 2012 & 2013

PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE INDIA NEWS,NEWS NATION,NEWS EXPRESS,NEWS LIVE 24*7 &P7 NEWS HAS BEEN ADDED

ABP News maintaining its position

16%

13%12%

9%8%

8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Aaj Tak ABP News India TV Z News India News News 24

% Mkt Share

Wk43-50'13

Source : TAM Period : Wk 43 - 50’13

ABP News #2 in Reach

4037

32 3125 25

0

10

20

30

40

50

Aaj Tak ABP News

Z News India TV NDTV India

IBN 7

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 43-50’13

4844

38 3730 30

0

10

20

30

40

50

60

Aaj Tak ABP News

Z News India TV NDTV India

IBN 7

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 43-50’2013

Market Share %

ABP News leading in News Bulletin segment

Source : TAM Period : Wk 50’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scoring from Interviews/Portratits/DiscussionsIndia TV performed on reviews/reports, Comedies & religious/devotional

Genre Aaj Tak ABP News India TV India News Z News

News Bulletin 16% 17% 9% 9% 13%Reviews/Reports 20% 6% 33% 4% 0%

Comedies 7% 14% 15% 12% 9%Interviews/Portraits/Discussions 68% 0% 0% 0% 0%

Religious/Devotional 19% 0% 32% 0% 4%

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 50’2013

Date Time from Time to Programme Genre TVT 000

08 Dec 13 07:29 13:55 KAUN BANEGA MUKHYAMANTRI News Bulletin 838

08 Dec 13 14:00 15:54 KAUN BANEGA MUKHYAMANTRI News Bulletin 645

08 Dec 13 15:58 18:26 KAUN BANEGA MUKHYAMANTRI News Bulletin 479

08 Dec 13 19:00 20:53 KAUN BANEGA MUKHYAMANTRI News Bulletin 444

09 Dec 13 20:57 21:54 KAUN BANEGA MUKHYAMANTRI News Bulletin 406

14 Dec 13 19:29 19:52 FATAFAT 101 News Bulletin 403

11 Dec 13 21:56 22:22 24 GHANTE REPORTER News Bulletin 382

09 Dec 13 18:59 19:22 KAUN BANEGA MUKHYAMANTRI News Bulletin 381

11 Dec 13 22:29 22:41 FATAFAT 101 News Bulletin 377

09 Dec 13 22:00 22:25 24 GHANTE REPORTER News Bulletin 376

Network Performance

24%

22%

19%

14%12%

8%

0%

5%

10%

15%

20%

25%

30%

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net

Wk 43-50'13

Wk 43-50'13

Source : TAM Period : Wk 43-50’2013

MCCS maintaining its # 1 position

Thank You