Media scenario 15.7.14 abp majha
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Transcript of Media scenario 15.7.14 abp majha
Quick Snapshot
Week 20-27’2014
MCCS
ABP MajhaWeek: - 20-27’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
17.6
3.4 2.60.4
% Genre Shares
Source : TAMPeriod : Wk 27’14
Vs. Last year genre share up by 23%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.4
4.2
Wk 20-27'13 Wk 20-27'14
Source : TAM Period : Wk 20-27’2013 & 2014
ABP Majha ruling the chart with 38% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 38%
25%
22%
15%
% Mkt. Share
Wk 20-27'14
Source : TAM Period : Wk 20-27’14
ABP Majha the leader in reach
Source : TAM Period : Wk 20-27’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 14
13 12
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214 12
11 10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 20-27’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 44% 44% 34% 42% 38% 38% 38%IBN Lokmat 26% 26% 20% 31% 25% 25% 25% 25%TV9 MAHARASHTRA 21% 8% 11% 13% 11% 15% 15% 15%Z 24 Taas 21% 23% 25% 22% 22% 22% 22% 22%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 27’14
Date Time From Time To Programme Genre TVT 000s07/02/2014 22:27 22:50 10 CHYA BATMYA News Bulletin 190
07/01/2014 07:58 08:56 NAMASKAR MAHARASTRA News Bulletin 146
07/04/2014 20:59 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions140
07/04/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 132
30/06/2014 07:58 08:53 NAMASKAR MAHARASTRA News Bulletin 116
29/06/2014 21:58 22:52 10 CHYA BATMYA News Bulletin 115
07/02/2014 21:16 22:22 ABP MAJHA VISHESH Interviews/Portraits/Discussions112
07/03/2014 07:59 08:55 NAMASKAR MAHARASTRA News Bulletin 111
29/06/2014 23:00 23:22 ABP MAJHA SANMAN PURASKAR-2014 (INTERVIEInterviews/Portraits/Discussions108
07/03/2014 08:59 09:51 NAMASKAR MAHARASTRA News Bulletin 105
Thank You