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Transcript of MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government...
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
MEDIA Salles at the DC Independent Film Festival
“Cultural Diversity & Digital Distribution in the Media”
Motion Pictures Association of America,
Washington DC, 8 March 2004
Talk by Elisabetta Brunella, Secretary General, MEDIA Salles
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
www.mediasalles.it
Cinema-going in Europe
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
"European Cinema Yearbook
- 2003 edition -Cinema-going, multiplexes, digital cinema
• The annual survey by MEDIA Salles on the cinema industry in 32 European countries
• Recording the main trends throughout the Continent, by means of over 40 statistical indicators
• Including a comparison between Europe, the US and other major markets.
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Admissions
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Western, Central, Eastern Europe and Mediterranean Rim
• 943 million admissions in 1998
• 1,068 million admissions in 2002
+ 13.2%MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
1998 1999 2000 2001 2002 Var % 98/02
97,597 97,431 94,485 106,183 101,346 3.8
CENTRAL AND EASTERN EUROPE AND MEDITERRANEAN RIM
1995 1996 1997 1998 1999 2000 2001 2002Var % 02/95
Var % 02/98
682,883 732,922 787,352 845,659 833,991 867,314 957,962 966,833 41.6 14.3
WESTERN EUROPE
1998 2002 Var % 98/02943,256 1,068,179 13.2
TOTAL
Admissions in Europe (x 1,000)
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
1998 – 2002
• Growth in Western Europe
(390 million inhabitants )
+14.3%
• Growth in the rest of Europe
(188 million inhabitants)
+3.8%
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Admissions in the US(millions)
1995 1996 1997 1998 1999 2000 2001 2002Var. % 02/98
Var.% 02/00
USA 1,262.6 1,338.6 1,387.7 1,480.7 1,465.2 1,420.8 1,487.3 1,639.3 10.7 15.4
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Frequency
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Between 1998 and 2002
Western Europe has been growing
more than the US
14.3 % > < 10.7%
but the average frequency in Western Europe is
2.48
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Average frequency per capita on the 5 main European markets
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
2000 2001 2002
D 1.86 2.16 1.99
E 3.43 3.66 3.48
F 2.80 3.12 3.11
I 1.70 1.82 1.97
UK 2.39 2.60 2.99
Average frequency per capita in the US in 2002: 5.84
Screens
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Cinema-going in Western Europe• 2002: overall result +1% compared to 2001
from 958 to 967 million spectators
• 2002: the 5 main markets record different trends in admissions:
in D: -7.9%, E: -4.2%, F: -0.7%, UK: +12.8%, I: +6.3%
• 2002: the 5 main markets record a growth in screen numbers, although to varying extents:
in D: +1.6%, E: +6.8%, F: +0.3%, UK: +4.7%, I: +7.5%
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Cinema-going in Western Europe
• 2003: admissions on the 5 main markets are decreasing
D: -9%, E: -8.6%, F: -5.6%, UK: -4.9%, I: -2%
• 2003: screens are stable in D, still growing in E and UK
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
1995 1996 1997 1998 1999 2000 2001 2002var% 02/98
var% 02/00
Western Europe19,560 20,391 21,507 22,717 24,075 25,003 25,864 26,573 17.0% 6.3%
Central and Eastern Europe and Mediterranean Rim
4,539 4,218 4,276 4,355 4,452 4,379 4,701 4,784 9.8% 9.2%
TOTAL 24,099 24,609 25,783 27,072 28,527 29,382 30,565 31,357 15.8% 6.7%
Number of screens in Europe
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Number of screens in the US
1995 1996 1997 1998 1999 2000 2001 2002Var % 02/98
Var% 02/00
USA 27,805 29,690 31,640 34,186 37,185 37,396 36,764 35,280 3.7 -5.7
Since 2000, screens:
- are growing in Europe;
- are decreasing in the US.
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
The analysis of the situation of the number of screens during the years shows that the percentage on the total of:
- the number of screens in sites with 8 or more screens
grows, but with decreasing rates in the last three years; - the percentage of screens in multi-screens cinemas shows a small but constant decrease;- the percentage of screens in single-screens cinemas records the greatest flexion.
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Multiplexes
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Multiplexes in Western, Central and Eastern Europe at 31st Oct. 2003
9,504 screens
in 884 sites
in 27 countries
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Screens in European multiplexes
are still in the growth but more slowly
+9% between 2003 and 2002
+15% between 2002 and 2001
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Trend of number of screens in multiplexes
in Europe
Screens located in multiplexes (sites with at least 8 screens) continuously increase, but with a decreasing rate both in Western and in Central and Eastern Europe.
The growth of screens, especially of those located in multiplexes with 9 and 10 screens and in megaplexes (sites with at least 16 screens), is slowing down.
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Concentration of admissions in multiplexes in Western Europe is
growing.
In 6 countries multiplexes account for more than 50% of admissions
(estimates for 2002).
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Multiplexes in Western Europe: concentration of admissions
1998
A . . 48.47% 54.17% 64.12%
B 68.21% 73.30% 75.05% 74.35% 75.90%
CH 5.27% . 11.33% 14.00% 13.75%
D 29.36% 32.80% 37.52% 39.74% 39.60%
DK 16.78% 16.71% 24.97% 27.55% 30.07%
E 29.82% 37.68% 47.56% 53.39% 59.72%
F 30.75% 36.18% 41.15% 45.16% 47.48%
FIN . 30.10% 36.99% 37.76% 34.84%
GR . . . . c. 45%
I 4.32% 7.48% 13.28% 16.95% 22.92%
IRL . . 44.96% . .
L 79.74% 80.95% 78.76% 76.05% 75.04%
N 20.61% 21.09% c. 21% 20.65% 20.19%
NL 8.89% 11.30% 15.22% 20.23% 23.34%
S 37.90% 38.60% 31.64% 37.84% .
20021999 2000 2001
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Films
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Market shares of domestic, European, US and other films in Europe
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
BREAKDOWN OF ADMISSIONS IN THE
EUROPEAN UNION BY FILM ORIGIN
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
1996 1997 1998 1999 2000 2001 2002
US Films National films on their own market
European films outside their own market Others
1996 1997 1998 1999 2000 2001 2002
US Films 71,6% 67,0% 77,5% 69,2% 73,3% 65,4% 71,2%National films on their own market 17,1% 21,3% 14,4% 17,5% 15,7% 20,1% 19,5%European films outside their own market 8,8% 10,7% 7,1% 11,3% 7,2% 11,0% 7,9%Others 2,6% 1,1% 1,1% 2,0% 3,8% 3,5% 1,3%
Source: EAO 2002 data is provisional.
MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE – 2002
1,3%3,4%10,0%13,7%17,4%
22,1%24,1%24,4%34,8%
15,8% 16,3%9,7%
12,8%10,9%8,0%12,9%7,8%0,7%
8,4%
28,4%
81,4%
65,1%
79,3%71,4%71,9%73,5%64,3%67,2%73,4%
52,7%
1,0%1,5%4,2% 1,0%3,1%2,1%1,3%1,1%0,7%0,9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
F UK/IRL DK I FIN* S E NL CH B*
Domestic films European films US films Other films
* New releases only.
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
MARKET SHARES BY FILM ORIGIN IN CENTRAL AND EASTERN EUROPE - 2002
0,7%10,1% 9,8%
34,7%17,3%
14,0% 9,0%17,5%
7,8%
79,6% 75,1%73,2% 82,0%
56,7%
2,4% 0,9% 8,0% 0,4% 0,8%
0%
20%
40%
60%
80%
100%
LV CZ EE* LT* YU
Domestic films European films US films Other films
* New releases only.
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
MARKET SHARES OF EUROPEAN FILMS
(not incl. domestic films)
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%19
89
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
F D I E B
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
Outstanding performances of domestic movies
in Europe
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
2002
F: Astérix et Obelix: mission Cléopatre(14,265,684 adm – 7.79% gbo)
1st film in France
I: Pinocchio (4,545,841 adm – 4.14% gbo) 1st film in Italy
S: Grabben i Graven Bredvid (835,507 adm – 4.44% gbo) 3rd film in Sweden
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
2002
RO: Garcea si Oltenii (246,698 adm – 4.13% net gbo) 1st film in Romania
YU: Zone (1,005,156 adm – 21.4% gbo) 1st film in Serbia/Montenegro
Mrtav ‘Ladan (176,372 adm – 3.9% gbo) 3rd film in Serbia/Montenegro
EE: Nimed Marmortahvlil (136,171 adm – 9.22% gbo) 1st film in Estonia
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
European film promotion,Exhibitor training courses,
Information.
Digital screens worldwide in 2003 (with DLP CinemaTM technology)
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
February Augustvar%
Aug/FebDecember
var % Dec/Aug
Africa - - - - -Asia 51 55 8% 61 11%Europe 16 16 - 30 88%Latin America 7 9 29% 10 11%North America 79 80 1% 80 -Oceania 1 2 100% - -Total 154 162 5% 181 12%
TOTAL SCREEN NUMBERS
In last 4 months: 12% growth
European film promotion,Exhibitor training courses,
Information.
The two exhibitor training courses promoted in 2004
•“DigiTraining Plus:
New Technologies for European Cinemas”Kuurne, (Belgium), 31 March - 4 April 2004
Enrolments by: 27 February 2004
http://www.mediasalles.it/training/app_digi_2004.doc
•“European Cinema Exhibition: A New Approach”Budapest, (Hungary), 22 - 26 September 2004
Enrolments by: 2 August 2004MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
“DigiTraining Plus:
New Technologies for European Cinemas”
amongst the main topics:
Present state of the European and international market for digital screening
Overview of the tecnology
Business models
Programming & content
Visit to the Kinepolis in Kortrijk
equipped for digital screening
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
On the MEDIA Salles website
(www.mediasalles.it)
the Newsletter “European Cinema Journal”
no. 1/2004• China: the operation and development of digital cinemas
• Alternative content: the Euro1080 strategy
• Dvd and the cinema: what’s the connection? Research in France by the CNC
• Hypothesis of a relationship between fluctuations in total admissions and the
success of domestic films
MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government
European film promotion,Exhibitor training courses,
Information.
Give us your e-mail adress:
We’ll keep you informed of
MEDIA Salles’ initiatives!