Magazine Proposal ADVERTISING MUSIC MAGAZINE

TITLE OF MAGAZINE

URBAN AGE!Relates to my target audience More identity & indivuality for my

magazine Unique

Catches my desired readers interest

Catchy

Effective

authentic

Colour SchemeBlackWhiteRed

LayoutFront CoverI would like the masthead to be in bold text in red to make it visually appealing. I’d want it to be in top centre of the magazine, but making sure the cover star does not cover it as most music magazine tend to do the same and id want to pull away from the trend.

Similar to this layout

Contents PageOn my contents page I

would add page numbers to make it easy to find

specific pages.I would put the page

numbers in bold and large text & the page

descriptions into smaller text to disguise the

differences.

Double page spreadsMy double page spreads will

mainly be articles about interviews with featured

artists.

MUSICAL GENRESHouse Music Grim

eAmerican Rap

Hip Hop & R’n’B

Garage Music

TARGET AUDIENCE My target audience will be members of our modern day youth culture. I would like my magazine to be aimed at mainly older teens who are still in education as well as young adults who are either at university or working. I will channel my magazine to suit and relate to the everyday lives of young people, therefore creating more of an appeal to my desired age and social group. To achieve this, I would include regular material which would be humorous and relatable such as articles about the backgrounds of certain artists, prize draws and concert tickets –this would intrigue the reader as it would be someone they look up to or just find an interest in.

CONTENTThe content of my magazine will include the latest news about artists, gossip, latest fashion trends & advice. I would want to include interviews with British and American artists who are currently trending.I will also want to include artists who are named as the faces of the urban society.To make my magazine stand out, I will include segments such as regular interviews with urban artist, information on upcoming artists and many more. To also make my magazine stand out more and be creative will include regular questionnaires which are designed for a younger audience, reviews on latest movies, and top 10 lists - for example; 'Top 10 most talked about rappers’.I would include a lot of adverts which relate to the genre such as upcoming albums, latest trainers & events within London & the UK.The magazines social media and website will be featured on each page to increase publicity.

ESTIMATED DEMOGRAPHICS Social Class: Working/Middle class(Students)

Gender :Male- 70% Female - 30% Locatio

n: London,UK

Age groups :Under 18 - 40%18-25 - 30%25-30 - 20%30+ - 10%

Median age - 24 years oldAverage age – 19 years old18+ - 60%

WHO WILL PUBLISH MY MAGAZINE?

I would like Bauer Media to publish my magazine as they are diverse and are said to be the UK’s most influential media network.Europe's largest privately owned publishing group.