MEDIA KIT 2006 - Boston Magazine

M E D I A K I T 2 0 0 6

242 East Berkeley St. 5th Fl. Boston, MA 02118 | www.weeklydig.com | [email protected] | p 617.426.8942 | f 617.426.8944

THE NEWSPAPERWe are the alternative weekly in Boston with nearly 500,000 readers per month. Distribution to over 1,000 points including all T stations and colleges.

THE WEBSITEThe city’s one-stop resource for everything humor, entertainment, and nightlife. By introducing a blogging section we are giving Bostonians a place to speak their minds.

EVENTSThe Dig produces and supports hundreds of events ranging from the Boston Tattoo Convention, Dig This Awards, Boston Video Game Expo, Boston Beerfest and various philanthropic ventures through-out the year.

what is the dig?


dig contentNEWS + FEATURESPolitics, news, commentary and the extremely popular Media Farm column

DEPARTMENT OF COMMERCERetail and fashion

GEEKEDThe latest in gaming and tech

EATS + DRINKSBeerAdvocate.com, food and drink

MUSICInterviews with the best up-and-coming bands, CD reviews, comprehensive concert listings

GUTBUSTAComedy previews and listings

MOVIESThe latest in art house and big screen movies, interviews, DVD reviews

WORDSBook-related interviews and reviews, author event listings

VISUAL ARTSInterviews and features, gallery listings

PERFORMING ARTSReviews of theatre and dance performances, listings

SAVAGE LOVEWeekly sex column by Dan Savage

COMICS + CROSSWORDThe best independent comics in America, and an off-the-wall original crossword

CLASSIFIEDSListings of real estate, automotive, help wanted and general classifi eds.


Why the Dig? Because this 21-34 year-old demographic every-one’s after, they’re slippery customers; and the Dig is the only pub-lication in the Greater Boston area that has an absolute lock on them. The Dig’s coverage of local news, arts, music, sex, food, movies and shopping—written by young people for young people—is lively, funny, incisive, and most importantly, dead honest, and has helped us develop a rapidly growing and rabidly loyal readership. At a time when both advertisers and publications struggle to fi gure out how to attract young people, the Dig does it week in and week out.

Not only does the Dig provide the newspaper Boston is thirsty for but also an innovative new website that reaches hundreds of thou-sands of users each month. By introducing a blog section to the site, Bostonians have a place to speak their mind and spark conversation. The Dig is integrated into bar culture, restaurants, sports and music and the arts through signature events and sponsorships all over the city. We know who our readers are; we also know that our advertis-ers make up the vibrant and informative platform to Boston.

why the dig?


65,000 copies of Boston’s Weekly Dig are distributed every Wednesday morning.

distribution

OVER 1,500 POINTSOF DISTRIBUTION• Street Boxes - 560 • In Store Racks - 300 • In Store Drops - 750

NEIGHBORHOODS • Harvard Square• Kenmore Square• Faneuil Hall • Central Square• Davis Square• Newbury Street/Back Bay• Inman Square• Jamaica Plain • Allston/Brighton• South End • Brookline • North Station • South Station • Financial District

COLLEGE CAMPUSES ANDNEIGHBORHOOD COVERAGE• Boston University• Northeastern• MIT• Suffolk• UMass • Tufts• Simmons• Boston College (Cleveland Circle)• Mass Art • Emerson

ADDITIONAL COVERAGE• In store racks at 15 Newbury Comics locations• Boxes strategically placed along the commuter rail & T loca-tions into the suburbs• Over 50 Boxes strategically placed throughout Providence, Rhode Island


display ad sizes

ACCEPTABLE FILE FORMATS

.TIF200 dpi / 100 lpi. Grayscale or CMYK

.EPSAll fonts converted to outlines, all placed images embedded

.PDFAll images and fonts embedded

Ink density - 230% Max

AD DEADLINES

SPACE RESERVA-TIONS ARE DUE BY 3PM ON THE THURSDAY PRIOR TO THE ISSUE

For in-house designed ads, text + art must reach production by 5pm on the Thursday prior to the issue.

Camera-ready ads must arrive by 3pm the Friday prior to the issue.

SEND ARTWORK TO

Tak Toyoshima, Art Director, [email protected] E. Berkeley St. 5th Floor,Boston, MA 02118617.426.8942ext 228

3/4 horizontal12 units9.03” x 8.03”54p2 x 48p2

1/2 vertical8 units4.44” x 10.75”26p8 x 64p6



Full page16 units9.03” x 10.75”54p2 x 64p6





1/4 square4 units4.44” x 5.32”21p8 x 31p11

1/16 page1 unit2.15” x 2.6”12p11 x 15p7


classified ad sizes






AD DEADLINES




SEND ARTWORK TO


Full page8.89” x 10.75”

1/2 horizontal8.89” x 5”

6 col x 1”8.89” x 1”

1 col x 3”2.85” x 3”1 col x 2”2.85” x 2”1 col x 1”2.85” x 1”

2 col x 5”2.85” x 5”2 col x 4”2.85” x 4”2 col x 3”2.85” x 3”

3 col x 5”4.35” x 5”3 col x 4”4.35” x 4”

3 col x 3”4.35” x 3”3 col x 2”4.35” x 2”

3 col x 1”4.35” x 1”

2 col x 2”2.85” x 2”2 col x 1”2.85” x 1”

3 COLUMN 2 COLUMN 1 COLUMN6 COLUMN


club ad sizes

1/5th1.7 “ x 10.75”

1/10th1.7” x 5.32”

1/5th3.51” x 5.32”

2/5th3.51” x 10.75”






AD DEADLINES




SEND ARTWORK TO



Technology Issue

Summer Preview

American Beer Fest

Summer Dining

Mind, Body + Spirit

Health + Fitness Guide

Fall Fashion Guide

Back to School Special

Tattoo Guide

Nightlife Guide

NEMO Guide

Help Wanted Guide

Fall Dining Guide

Dig This Awards

Belgian Beer Fest

Winter Ski Guide / Education Guide

Shopping Guide

Year in Review

SPECIALISSUES

5/17

5/24

6/14

6/21

7/19

8/2

8/23

9/6

9/13

9/20

9/27

10/4

10/11

10/18

10/25

11/15

12/6

12/20

Special Supplement/Theme


Stand Alone Guide






Stand Alone Guide


Inserted Guide

Classified



Stand Alone Guide




5/12

5/19

6/9

6/16

7/14

7/28

8/18

9/1

9/8

9/15

9/22

9/29

10/6

10/13

10/20

11/10

12/1

12/15

editorial calendar

STREETDATE

ARTDEADLINE STYLE

SPECIAL SUPPLEMENT/THEME

Special section within the pages of the Dig

STAND ALONE GUIDE

8” x 10”, stitch and trimmed guides printed specifically for special events

INSERTED GUIDE

Special event guides stitched into the Dig

CLASSIFIED

Expanded classi-fied pages with feature content


circulation map

65,000 COPIESEvERyWEDNESDAy

OvER 1,500 POINTSOF DISTRIBUTION

560 Street Boxes 300 In Store Racks 750 In Store Drops

NEIGHBORHOODS

Harvard SquareKenmore SquareFaneuil Hall Central SquareDavis SquareNewbury Street/ Back BayInman SquareJamaica Plain Allston/BrightonSouth End Brookline North Station South Station Financial District

COLLEGE CAMPUSES + NEIGHBORHOOD COvERAGE

Boston UniversityNortheasternMITSuffolk UniversityUMass Tufts UniversitySimmons CollegeBoston College Mass Art Emerson College

ADDITIONALCOvERAGE

Cape CodProvincetownProvidence, RI

MEDIA KIT 2006 - Boston Magazine

Documents

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