El Mundo Boston | 2015 Media Kit

MEDIAKIT2015

/elmundoboston

PRINTEVENTMARKETINGDIGITALMEDIA

ESTABLISHED IN 1972 | OVER40 YEARSOFSERVICE

NEWENGLAND’S PREMIER LATINOMEDIA OUTLET

408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

2015MEDIA KIT/elmundoboston

Founded in 1972, El Mundo remains a Hispanic-owned and operated family business thathas evolved into something beyond just being the leading newspaper in the marketplace.Our leadership role in the Latino community has led to the most extensive network ofcorporate and community partnerships. By establishing a series of comprehensive socialvalue/large scale event marketing platforms, El Mundo has served as the most effectivelink to the Latino community of Massachusetts.

Whois

WE ARE THE MOST TRUSTED NAME IN THE MARKET,a household staple and an integral part of the fabric of theLatino community since 1972

WE ARE BILINGUAL AND BICULTURAL reaching the entireLatino market

WE ARE PROVIDERS OF EXCLUSIVE CONTENT and the onlyofficial Latino media partners of the Boston Red Sox andBoston Celtics

WE ARE THE ONLY PRINT MEDIA OUTLET to provide hyperlocal targeting through our “Viva Lawrence” initiative andother neighborhood-specific print editions

WE ARE THE AUTHORITY IN SOCIAL MEDIA engagementin the Latino market. Our 17,000 Facebook fans outpace allother Latino Media outlets in Boston COMBINED



DEVELOP CRITICAL RELATIONSHIPSwith all segmentsof the Latino community

TARGET SPECIFIC SEGMENTSwithin Boston’s diverseand booming Latinomarket

Wework directly withmarketers and advertisersto create integrated and holistic marketingprograms across

BECAUSEWE’RE MUCH MORETHAN A NEWSPAPER

BECAUSE PLACING AN AD IS NOT ENOUGH!

We can help you:

Why

PrintEvent MarketingDigital Media



WhyTargettheHispanicConsumer?

• Officially, over 700,000 Hispanics make Massachusetts home

• As of September 2014, the household DMA size is equal to “traditional”Hispanic market, Austin, and larger than Las Vegas (Source: Nielsen)

EXPLOSIVE POPULATION GROWTH• Hispanics represent the largest minority group in America with a totalpopulation of 52 million

• Latinos will be the general market in the near future with a projectedpopulation of 128 million by 2050 (a growth rate of 146%)

In Massachusetts theHispanic PopulationIncreased

198,925(or 100.2% of actual growth)

2000 - 2010




53%

“The City of Boston is a

majority-minority cityas 53 percent of residents are ofa non-white race/ethnicity...”

Boston HispanicPopulationis up 48%The Non-Hispanic population increased 1%

Non-White

1%Non-Hispanic

48%Hispanic




Non-Hispanic

BOSTON’S MEDIAN AGEPOPULATION

Hispanic

2841




City/Town % Latino Latinos

Lawrence 74% 56,366Chelsea 62% 21,844East Boston 53% 21,428Lynn 32% 28,995Roxbury 30% 17,817Roslindale 25% 8,029Revere 25% 12,628Jamaica Plain 22% 8,777Everett 21% 8,791Hyde Park 20% 6,035Mission Hill 20% 3,212

MassachusettsLatino Population



HYPERlocalmarketing

ONLY EL MUNDO BOSTONALLOWS ADVERTISERS to hyperlocalize messaging IN PRINT

SPECIAL EDITIONFRONT PAGE COVERSallow marketers toengage only the citiesor communities theywant to target

PRINT CONTINUES TO BE A MAJOR SOURCEof media consumption and influencer among Latinos



1. Valentine's Day Issue February 122.Dominican Republic Independence February 263. Boston Celtics LatinoNight - Special Coverage March 124. Latino Career Expo - Recruitment Guide March 195.NewEngland Revs - Special Edition March 266. Real Estate - Special Supplement April 27. Boston Red SoxOpeningDay/Post Latino Career Expo coverage April 98. BostonMarathon April 169. Cinco deMayo - Honoring the growingMexican Community April 3010. LatinoYouth RecognitionDays - Focus on Latino education May 2811.Mother 's Day - Profiles on Latino Moms May 712.Health Edition #1 - Theme: General Awareness May 2213. Father's Day - Profiles on Latino Dads June 1814.HispanicWeek in Lawrence - Viva Lawrence Edition June 1815. CopaOro (CONCACAFGold Cup) - Soccer coverage July 216. LatinoYouth RecognitionDays July 217. July 4th - Becoming a citizen, profiles on recent US citizens July 218. LatinoYouth RecognitionDays - Latino Education July 1619. Colombian Festival - Highlighting Colombian traditions July 1620. Puerto Rican Festival - Highlighting Puerto Rican traditions July 3021. Back to School - Targeting Latino families August 2022. ElMundo Family Festival - Largest health and fitness festival August 2723. Central American/Mexican - Independence September 1024. Real Estate - Special Supplement September 1025.Hispanic HeritageMonth - Largest issue of the year October 126. Celtics HomeOpener - Exclusive coverage October 2927.Health Edition #2 - Theme: Diabetes November 1228.Holiday Shopping Season - 5 week campaign

- Black Friday November 19- Cyber Monday November 26- Community Holiday Events Guide December 3- Gift Ideas Edition December 10- Holiday Edition December 17

29. End ofYear Edition December 31

2015EditorialCalendar



Over 40 exhibitors and 1,200job-seekers per event!

Honoring LatinoYouth fortheir academic achievement,held in 3 pre-game ceremonies

LATINO CAREER EXPOThursday, March 26th, 2015

May 5th - June 24th - July 7th

Following the LatinoCareer Expo

Nationally recognizededucational program

LATINOYOUTHRECOGNITION DAYS@ FENWAY PARK

Although El Mundo serves as the centerpiece of our enterprise, publishinga well-respected publication is just the beginning of what we do.

4 SignatureEvents

This premiere networking event,hosted by ElMundo, is attendedby over 300 diverse professionals.

1

2

20THANNIVERSARY



The largest Latino event ofthe year in New England

• Health, Educationand Fitness Festival

• On-field Concert•VIP Reception• Extensive mediaoutreach campaign

FAMILY FESTIVAL@ FENWAY PARK

August 30th, 2015

October 9th, 2015

In honor of National Hispanic HeritageMonth, this El Mundo annual eventhighlights the diverse Latinocommunity of New England

HISPANIC HERITAGEBREAKFAST

3

4

Boston MayorMartin Walsh



“For ABCD and the Boston Hispanic Center, El Mundo Newspaper hasbeen our greatest partner in the Latino media for many, many years.Their unwavering commitment to the Latino community makes themthe perfect outlet for us to work with.”Jenny CintronFormer Director Hispanic Center, ABCD

Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

“El Mundo is, unquestionably, the publication in the regionthat has truly been an unconditional ally of the Hispanicsmall business owner for over four decades...”Nader AcevedoExecutive Vice President, HACI

Hispanic American Chamber Institute (HACI)

“Since ALPFA Boston's inception 10 years ago, El Mundo hasbeen our premier partner in the community. Together we havedeveloped creative ways to foster professional growth forLatino professionals in Massachusetts.” ”Yvonne GarcíaNational President of ALPFA and former Boston Chapter President

Association of Latino Professionals in Finance and Accounting (ALPFA)

“Over the past 20 years El Mundo Newspaper has been theprimary resource for reaching out and speaking directly to the Latinocommunity of New England for the Boston Red Sox club.”Sam KennedyExecutive Vice President/Chief Operating OfficerBoston Red Sox

AboutElMundo...WHATTHEY HAVETO SAY



CITY ZIP CODEAllston, MA 02134Boston, MA 02110, 02109, 02108, 02115, 02116Brighton, MA 02135Brockton, MA 02303, 02304Cambridge, MA 02139, 02141, 02142Chelsea, MA 02150, 02141, 02142Dorchester, MA 02122East Boston, MA 02128Everett, MA 02149Framingham, MA 01705Hyde Park, MA 02136Jamaica Plain, MA 02130Lawrence, MA 01840, 01843, 01841Lowell, MA 01852, 01851Lynn, MA 01901, 01902, 01904Mattapan, MA 02126Quincy, MA 02169Revere, MA 02151Roslindale, MA 02131Roxbury, MA 02119Salem, MA 01970Somerville, MA 02143, 02144Waltham, MA 02154

UNPARALLELED VISIBILITYAND DISTRIBUTION:

Latino Professional Events- Complimentary issues hand delivered toover 5,000 bilingual movers and shakers

The Latino Career Expo andProfessional Networking Events- Over 2,000 Latino job and career seekersattend each event

Latino Festivals- Exclusive print partner and the onlynewspaper distributed at the largestevents

Fenway Park- Available at America’s Most BelovedBallpark during LYRD days and FenwayFestival

MBTA-stops- Hand delivered to mass transportationpassengers during rush hours

TOWN BY TOWN/ZIP CODEBREAKDOWN:

El Mundo has an extensive grass roots network combined with exclusive strategic relationships thatenables it to effectively reach a unique cross section of loyal readers that no other publication canclaim. Through “out of the box” distribution methods, El Mundo has secured a general visibility andaccessibility that is unmatched.

Print Copies: 30,000 – delivered to over2,000 drop off points

Online property: www.elmundoboston.com

E-mail Blasts: Over 6,000 VIP’s that includescommunity leaders, activists,business executives,professional organizations, andcollege students, and more.

Distribution



Color ChargesFull Color $750.00 (net)Spot Color $250.00 (net) per color

Non Profit Rates: 10% Discount

Payable upon receipt. We accept checks, cash and credit cards.Please make checks payable to: El Mundo Newspaper

408 S. Huntington Ave., Boston, MA 02130

Free Standing Insert Charges$75.00 (net) per thousandFull Run Only - No zoning by zip code permitted

Rate CardAdvertising Rates

Local NationalEighth of Page $250.00 $275.00Quarter Page $500.00 $550.00Half Page $1,000.00 $1,100.00Full Page $2,000.00 $2,250.00Double Truck $4,000.00(Two page spread)

Display-ROP / Classified (Net to Publisher)Per Column Inch: $25.00National Rate: $27.50

DeadlinesSpace and Camera-ready:» One (1) week prior to publication date

W/ translation:» Two (2) weeks prior to publication date

Standard Size AdsInches Columns

Eighth of Page 5”w x 3.5”h ( 2.5 col x 3.7” )Quarter Page 5”w x 7.25”h ( 2.5 col x 7.5” )Half Page 10”w x 7.25”h ( 5 col x 7.5” )Full Page 10”w x 14.5”h ( 5 col x 15” )

Column Widths1 column = 1.85 inches2 columns = 3.90 inches3 columns = 5.93 inches4 columns = 7.96 inches5 columns = 10 inches

Production:

Payment:

Production FormatsPDF, JPEG, PSD and EPS

Translation Services ProvidedPlease contact your Account Executive.

AD Production DeliveryPlease email your ad directly to your Account Executive.

General:

Format: » Tabloid

Language(s): » Bilingual-Spanish and English

Circulation: » 30,000

Frequency: » Weekly, every Thursday



FormatsGIF or JPEG 40k / Flash 40k

$550 /Month Run of Site (All pages)» Above the fold top banner placement

$250 /Month Run of Site (All pages)» Inside pages in rotating basis. Above the fold top banner placement

$150 /Month Run of Site (Front page)» Above the fold top banner placement

$400 /Month Run of Site (Front page)» Below the fold top banner placement

$200 /Month Run of Site (Front page)» Below the fold top banner placement

$400 /Month Run of Site (All pages)» Above the fold top banner placement

Creative / ProductionProduction charges » $100 per hour

Splash intro page w/video + side banner$800 flat rate per page » 2 month campaign

» Arwork and link to be provided by clien

OnlineRate SheetAdvertising with elmundoboston.com is a highly efficient way to relay your message to yourtarget audience. Accountability and instant evaluation, global reach and mass exposure alldelivered at a variety of price points – at least one of which is probably perfect for you.

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El Mundo Boston | 2015 Media Kit

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