MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |

MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |
MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |
MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |
MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |
download MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |

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Transcript of MEDIA KIT 2016 - Boston 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |

  • MEDIA KIT 2016

  • 2 0 1 6 M E D I A K I T

    B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

    ONLINE ADVERTISING

    OVERVIEW

    OUR AUDIENCE Average Monthly Pageviews: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.7 million Average Monthly Unique Visitors: ... . . . . . . . . . . . 1.6 million Average Time Spent On Site: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:34 Average Age: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40% between 25-34 Average Household Income: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $216,600 Male / Female: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49/51 Some College Education or Higher: ... . . . . . 92%

    Source: Google Analytics 2015; Media Audit 2013; MMR 2011, Comscore 2014

    BOSTON MAGAZINE, THE AWARD-WINNING PRINT PUBLICATION that reaches more than 2,700,000 readers in Boston and beyond, is

    brought to life online with bostonmagazine.com.

    bostonmagazine.com features the same authoritative journalism and insider information found in the pages of Boston magazine,

    complemented by daily blogs, helpful guides, and e-newsletters. Viewed by more than 1.6 million unique visitors a month, bostonmagazine.com

    is the online resource of choice for stylish, sophisticated Bostonians.

     CONTENT

    NEWS Updated daily to bring you the

    trending topics in and around

    Boston.

    RESTAURANTS The authoritative guide

    to dining in Boston. Find

    restaurant and bar reviews,

    search local establishments,

    and access our signature wine

    and spirits guide.

    A&E Breaking news and

    happenings from Boston’s art

    and entertainment scene.

    STYLE Fashion advice, news, tips,

    and the latest trends coupled

    with store listings and expert

    recommendations for great

    shopping destinations.

    WEDDINGS An extension of Boston

    Weddings, get all the

    resources you need to create

    the perfect wedding.

    HEALTH Boston’s guide to living well!

    HOME & PROPERTY Inspired by our award-winning

    Boston Home magazine, this

    section is an unmatched

    resource for homeowners and

    design professionals.

    EXTEND YOUR REACH THROUGH

    BOSTONMAGAZINE.COM

  • 2 0 1 6 M E D I A K I T

    B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

     STANDARD DIGITAL Width Height Leaderboard 728 90 Medium Rectangle 300 250 Skyscraper 160 600 Masthead Buttons 180 90 (homepage only)

    Requirements • HTML5 tags only • All ads must be submitted as a web-friendly images in JPEG, GIF,

    SWF* formats or as tags (all file formats accepted for tags) • All hard assets must be saved as 50kB or less • When sending swf files, these must be saved as flash version 10.1

    or lower with clickTAGs implemented. *Please note: SWF files may load in a paused state in Google Chrome and Mozilla Firefox • Required size: 50 kb • Required resolution: 72 DPI • Full URL must be included in ad submission

    (embedded or 1g flash) • If submitting flash ads you must include this clicktag:

    {getURL(clickTAG, “_blank”);}

     RICH MEDIA Width Height Sliding Billboard 970 90 - 290 Interstitial 600 400

    Requirements *See Standard Digital Requirements • Sound: When moused-over or click-activated • Expandable: Only when moused-over • Animation: Up to 3 loops • Animation: Maximum 20 seconds • Third party rich media accepted • Geo-targeting available

     HIGH IMPACT Width Height Billboard 970 90 Big Rectangle 300 600

    Requirements *See Standard Digital Requirements

     NEWSLETTER SPONSORSHIPS Width Height Medium Rectangle 300 250

    Material Requirements • JPEG • Required resolution: 72 DPI • Full URL must be included in ad submission (no bit.ly) • Copy: Please include 20-25 word copy for ‘About Our Sponsor’

    section with highlighted text to hyperlink.

    Mobile • 320x50 or 300x50

    Interactive Tools • Sweeps • Contests • Microsite • Facebook Application

    Content Marketing • Content written by Boston

    magazine writers that reads seamlessly with editorial content.

    M A

    S T

    H E

    A D

    B U

    T T

    O N

    M E

    D IU

    M R

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    T A

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    L E

     ADDITIONAL CAPABILITIES

    ONLINE ADVERTISING

    SPECIFICATIONS

    S K

    Y S

    C R

    A P

    E R

    L E

    A D

    E R

    B O

    A R

    D

    Requirements All creative can be emailed to your Account Executive and will be forwarded on to the online marketing department. Questions? Call Lauren Finkel at 875.221.5407.

  • 2 0 1 6 M E D I A K I T

    B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

    ONLINE ADVERTISING

    CHANNEL SPONSORSHIP

    Your week-long sponsorship includes the following three elements:

     THE CHANNEL SPONSORSHIP Roadblock of the channel section front. Your three banner ads will appear on the page together to make more of an impact on our audience.

     RUN OF CHANNEL IMPRESSIONS 150,000 news impressions per week in this package. Ad units: 300x250, 729x90, 160X600

     BOSTONMAGAZINE.COM MONTHLY TRAFFIC 2.7 million page views 1.6 million unigue visitors

    PACKAGE RATE: $2,500/WEEK VALUE: $3,100/WEEK TOTAL IMPRESSIONS: 150,000-200,000

    FOR MORE INFORMATION OR TO ADVERTISE: Please contact your Account Executive or Rebekah Valberg at 857.221.5411 or rvalberg@bostonmagazine.com.

    MAKE YOUR MESSAGE THE FIRST THING BOSTONMAGAZINE.COM READERS SEE EVERY DAY! INTRODUCING BOSTON MAGAZINE’S CHANNEL SPONSORSHIP. Position your ad alongside out most popular online content for premium exposure for one week. Our channel sections feature all of our most current and popular content in one centralized location for readers to return to daily.

    MASTHEAD BUTTON

    LEADERBOARD

    MEDIUM RECTANGLE