MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |...

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MEDIA KIT 2016

Transcript of MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS |...

Page 1: MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | BOSTONMAGAZINE.COM | BOSTON PRIVATE PUBLISHING CHANNEL SPONSORSHIPONLINE ADVERTISING

MEDIA KIT 2016

Page 2: MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | BOSTONMAGAZINE.COM | BOSTON PRIVATE PUBLISHING CHANNEL SPONSORSHIPONLINE ADVERTISING

2 0 1 6 M E D I A K I T

B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

ONLINE ADVERTISING

OVERVIEW

OUR AUDIENCEAverage Monthly Pageviews: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.7 millionAverage Monthly Unique Visitors: ... . . . . . . . . . . . 1.6 million Average Time Spent On Site: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:34Average Age: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40% between 25-34Average Household Income: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $216,600Male / Female: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49/51Some College Education or Higher: ... . . . . . 92%

Source: Google Analytics 2015; Media Audit 2013; MMR 2011, Comscore 2014

BOSTON MAGAZINE, THE AWARD-WINNING PRINT PUBLICATION that reaches more than 2,700,000 readers in Boston and beyond, is

brought to life online with bostonmagazine.com.

bostonmagazine.com features the same authoritative journalism and insider information found in the pages of Boston magazine,

complemented by daily blogs, helpful guides, and e-newsletters. Viewed by more than 1.6 million unique visitors a month, bostonmagazine.com

is the online resource of choice for stylish, sophisticated Bostonians.

CONTENT

NEWSUpdated daily to bring you the

trending topics in and around

Boston.

RESTAURANTSThe authoritative guide

to dining in Boston. Find

restaurant and bar reviews,

search local establishments,

and access our signature wine

and spirits guide.

A&EBreaking news and

happenings from Boston’s art

and entertainment scene.

STYLEFashion advice, news, tips,

and the latest trends coupled

with store listings and expert

recommendations for great

shopping destinations.

WEDDINGSAn extension of Boston

Weddings, get all the

resources you need to create

the perfect wedding.

HEALTHBoston’s guide to living well!

HOME & PROPERTYInspired by our award-winning

Boston Home magazine, this

section is an unmatched

resource for homeowners and

design professionals.

EXTEND YOUR REACH THROUGH

BOSTONMAGAZINE.COM

Page 3: MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | BOSTONMAGAZINE.COM | BOSTON PRIVATE PUBLISHING CHANNEL SPONSORSHIPONLINE ADVERTISING

2 0 1 6 M E D I A K I T

B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

STANDARD DIGITAL Width Height Leaderboard 728 90Medium Rectangle 300 250Skyscraper 160 600Masthead Buttons 180 90(homepage only)

Requirements• HTML5 tags only• All ads must be submitted as a web-friendly images in JPEG, GIF,

SWF* formats or as tags (all file formats accepted for tags)• All hard assets must be saved as 50kB or less• When sending swf files, these must be saved as flash version 10.1

or lower with clickTAGs implemented.*Please note: SWF files may load in a paused state in Google Chrome and Mozilla Firefox• Required size: 50 kb • Required resolution: 72 DPI• Full URL must be included in ad submission

(embedded or 1g flash)• If submitting flash ads you must include this clicktag:

{getURL(clickTAG, “_blank”);}

RICH MEDIA Width Height Sliding Billboard 970 90 - 290Interstitial 600 400

Requirements*See Standard Digital Requirements• Sound: When moused-over or click-activated• Expandable: Only when moused-over• Animation: Up to 3 loops• Animation: Maximum 20 seconds• Third party rich media accepted• Geo-targeting available

HIGH IMPACT Width Height Billboard 970 90Big Rectangle 300 600

Requirements*See Standard Digital Requirements

NEWSLETTER SPONSORSHIPS Width Height Medium Rectangle 300 250

Material Requirements• JPEG• Required resolution: 72 DPI• Full URL must be included in ad submission (no bit.ly)• Copy: Please include 20-25 word copy for ‘About Our Sponsor’

section with highlighted text to hyperlink.

Mobile• 320x50 or 300x50

Interactive Tools• Sweeps• Contests• Microsite• Facebook Application

Content Marketing• Content written by Boston

magazine writers that reads seamlessly with editorial content.

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ADDITIONAL CAPABILITIES

ONLINE ADVERTISING

SPECIFICATIONS

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RequirementsAll creative can be emailed to your Account Executive and will be forwarded on to the online marketing department. Questions? Call Lauren Finkel at 875.221.5407.

Page 4: MEDIA KIT 2016 - Boston€¦ · 2016 MEDIA KIT BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | BOSTONMAGAZINE.COM | BOSTON PRIVATE PUBLISHING CHANNEL SPONSORSHIPONLINE ADVERTISING

2 0 1 6 M E D I A K I T

B O S TO N M A G A Z I N E | B O S TO N H O M E | B O S TO N W E D D I N G S | B O S TO N M A G A Z I N E . C O M | B O S TO N P R I VAT E P U B L I S H I N G

ONLINE ADVERTISING

CHANNEL SPONSORSHIP

Your week-long sponsorship includes the following three elements:

THE CHANNEL SPONSORSHIPRoadblock of the channel section front. Your three banner ads will appear on the page together to make more of an impact on our audience.

RUN OF CHANNEL IMPRESSIONS150,000 news impressions per week in this package.Ad units: 300x250, 729x90, 160X600

BOSTONMAGAZINE.COM MONTHLY TRAFFIC2.7 million page views1.6 million unigue visitors

PACKAGE RATE: $2,500/WEEKVALUE: $3,100/WEEKTOTAL IMPRESSIONS: 150,000-200,000

FOR MORE INFORMATION OR TO ADVERTISE: Please contact your Account Executive or Rebekah Valberg at 857.221.5411 or [email protected].

MAKE YOUR MESSAGE THE FIRST THING BOSTONMAGAZINE.COM READERS SEE EVERY DAY!INTRODUCING BOSTON MAGAZINE’S CHANNEL SPONSORSHIP. Position your ad alongside out most popular online content for premium exposure for one week. Our channel sections feature all of our most current and popular content in one centralized location for readers to return to daily.

MASTHEAD BUTTON

LEADERBOARD

MEDIUM RECTANGLE