Media Institutions

Bauer Media is a multi-media platform UK based media group. The group is composed of many sub-brands and companies involving in two divisions, Magazines and Radio. Bauer media is widely recognised and has won many awards due to their innovative industry and state of leaders in this section.

Bauer Media owns more than eighty influential media brands including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and Q. The group reaches over nineteen million UK adults across multiple media channels.In 2008, Bauer Media becomes a division of the Bauer Media Group; Europe’s largest privately owned publishing Group. Indeed, the Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

On average over 12.4 million people listen to a Bauer media radio station. It owns the number one and four top commercial radio stations in London. Kiss is one of their prestigious radio stations which attracts and is targeted at the young dance audience. Their magazines, Grazia, Q, Mojo and others are presented as best-selling in their area.

As I would like to create a main magazine , Bauer Media could be my production company. Its products reach a wide and diversified audience, and as Q, its music magazine, the genre of my magazine would be Indie/Rock.

Emap (East Midland Allied Press) started life as a local newspaper company in 1947. Today Emap is a global media group, playing a crucial role in giving the retail, media, finance, fashion, health, education, government and automotive sectors the essential news, analysis and access they need to succeed.

This attracts a very wide audience which is attracted through magazines and on-line versions including rss feeds on breaking news within the industry publications. This niche market owns Smash Hits, a music magazine. Its genre is pop music, and aimed at children and younger teenagers as its content is a mixture of very young pop musical groups and a young and accessible mode of address. It was published in the United Kingdom by Emap and ran from 1978 to 2006 and was bi-weekly. It featured pop music artists, gossip and fashion that attracted young girls who liked listening to current music.

My genre is very different to Smash, and I would not target the same audience. However, it would mean that there are place for my magazine in their market. But as they only produced niche magazine, I can not choose this company for my magazine.

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today it has operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. It holds market-leading positions in games, film, music, technology, cycling, automotive and crafts. Future is the biggest guitar publisher in the world and the biggest music-making publisher in both the US and the UK, they own Classic Rock, Metal Hammer and Revolver.Successfully, No. 1 Uk magazine licensor, No. 1 UK magazine exporter and No. 3 Special-interest publisher on UK stands, Future produces 6million customer magazines every month and 90 of its magazines are exported or licensed to other countries‘.

Future is quite the same as Emap, it generates niche magazines and so can not fit for my magazine.

IPC Media, formed in 1963 as International Publishing Corporation, is owned by Time Inc. the publishing company of Time Warner Inc. This allows it to be one of the leading of consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – while its websites collectively reach over 20 million users every month.

The iconic music magazine brand that IPC Media is well known for is New Musical Express (NME) which was first published in March 1952 and will be celebrating 50 years in the music industry this year. This mainstream magazine reaches a really wide audience as its genres are known as rock, pop, pop rock… The types of musicians they include are Kings of Leon, The Killers, Arcade Fire and Artic Monkeys. NME, and its modern website, has become a multi-platform media brand. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, concerts pictures, new music events, and an updated guide to the best new bands in its Radar section.

I think IPC media is suitable for my music magazine. Of course NME is already established, with the same genre as my magazine but my magazine targets an European audience , and such a wide audience can only be target by IPC media, as it is a huge company.