Media InstitutionsLesson 1

Lesson Goals

Know the definitions of the main industry terms

Understand the structure of a chosen media institution

Be able to identify key aspects of a media institution

LO1 – Understand media products and the institutions that create them.

P1

Investigate a media institution of your choice to find out about:• Ownership• Operating Model• Products• Market Position• Competitors

DefinitionsUnderstand structure of institutionBe able to identify key aspects

OwnershipWho has overall control? Competitors

Who is the biggest threat?

Operating ModelWhat do they do to achieve their aims?

ProductsWhat do they make?

Market PositionIs the company doing well or struggling?

Definitions

#ownership #model#competitor

OwnershipWho has overall control?

Independent company, public service, multinational,cross media, conglomerate, multimedia companies.

Operating ModelWhat do they do to achieve their aims?

How different parts of the institution interact to the needs of the products they produce.

CompetitorsWho is the biggest threat?

Direct competitors to the company, what aboutadvantages/disadvantages over competition?

Understand structure of institutionBe able to identify key aspects

Definitions

#ownership #model#competitor

Fiction, non-fiction, magazines, newspapers, comics, documentaries, children’s programmes, dramas, news, comedies, entertainment, radio, film, animation, adverts.

Are they a market leader or a more specialist media institution?

ProductsWhat do they make?

Market PositionIs the company doing well or struggling?

Understand structure of institutionBe able to identify key aspects

Case Study

Hartlepool Mail is owned by Johnston Press, a media company operating in England, Scotland and Ireland. They have a portfolio of morning and evening newspapers, Sunday newspapers, weekly newspapers, free sheets and a variety of magazines.

Ownership – Johnston Press, based in Edinburgh with flagship titles including Yorkshire Post and The Scotsman.

Products – Mainly print based including newspapers and magazines but recently ventured into online media and mobile applications.

Understand structure of institutionBe able to identify key aspects

#ownership #model#competitor

Case Study

Operating Model – Editorial department will ensure the content of the paper is appropriate. Others include advertisement, market research, sales and distribution.

Market Position – Johnston Press are the 2nd largest local newspaper publisher in the UK. Hartlepool Mail is on par with similar publications, however, it’s web presence show significant growth.

Competition – Local newspapers including Evening Gazette & Northern Echo however no other six nightly evening newspaper to make a direct comparison.

Understand structure of institutionBe able to identify key aspects

#ownership #model#competitor

Your TaskUnderstand structure of institutionBe able to identify key aspects

#ownership #model#competitor

Review an independent or small scale media company.

Give a brief overview of the company and explain: Ownership Operating Model Products Market Position Competitors

Back up your research with some key facts and acknowledge your sources throughout.