MEDIA GUIDE · 2020. 9. 30. · MEDIA GUIDE 171,341 Monthly Audience Reach 63,889 Social Reach Top...

MEDIA GUIDE

171,341Monthly Audience Reach

63,889Social Reach

TopProductsOur SubscribersPlan to Purchase

51,549Website

Unique Visitors

32,542 CBO Alert + CBO Product Report Newsletters

87,250Magazine Subscribers + Pass-Alongs

Source: Publisher’s Data, January-June 2020 AverageNo attempt has been made to eliminate duplication across

different channels.

3,541 4,426 55,922Source: Publisher’s Data, June 2020

No attempt has been made to eliminate duplication across different channels.

AttachmentsBuilding suppliesCompact equipmentCompressors/Generators/PumpsConcrete/Paving equipmentEarthmoving equipmentFinancing & accounting servicesGPS equipment & securityGreases, lubricants & filtersInsurance & bonding

Jobsite lightingLifting/Hoisting equipmentRental equipmentSafety equipment & apparelSoftware & technologySurvey/Site prepTelecommunicationsTraining & educationTrucks/Trailers & accessories

IN EVERY ISSUENewsAsk the ExpertsThe Business Council

• George Hedley• Gregg Schoppman• Guest Columnist

Equipment MattersProductsStats

IN THE OFFICEAccounting & FinanceBusiness Strategy Contracts & Bidding NEW!Health & WellnessLegal NotesMarketingRisk Management Software SolutionsSurety & Bonding Training & Education Workforce Management

IN THE FIELDEquipment Update Fleet Management Field Fixes NEW!Gear & Apparel Jobsite Safety Project Management Project Review NEW!Partnerships NEW!Rental Equipment SustainabilityTech Support

Publisher’s Data: Subscriber Purchasing Responses, January-July 2020

constructionbusinessowner.com/advertise

2021

96%of CBO subscribers

are the decision- maker or influencer of purchasing decisions.

- Signet Research Reader Survey, April 2020

IN THE FIELD

APRIL

SAFETYIN THIS ISSUE

Business StrategyProject ManagementRisk ManagementRental EquipmentSoftware SolutionsWorkforce Management

Ad Due3/3/2021

BONUS DISTRIBUTION

Construction Financial ManagementAssociation (CFMA)Annual Conference & ExhibitionMay 15 - 19, Denver, CO

MAY

ACCOUNTINGIN THIS ISSUE

Equipment UpdateField FixesLegal NotesProject ReviewRental EquipmentTech SupportWorkforce Management

Ad Due3/31/2021

BONUS DISTRIBUTION

Construction Financial ManagementAssociation (CFMA)Annual Conference & ExhibitionMay 15 - 19, Denver, CO

JUNE

EMPLOYEESIN THIS ISSUE

Accounting & FinanceContracts & BiddingFleet ManagementJobsite SafetyProject ManagementRisk ManagementSoftware Solutions

Ad Due5/6/2021

2-for-1Real Jobsite

Solutions

Free Ad Readership

Study

EDITORIAL CALENDARAccounting & FinanceBusiness Strategy Contracts & Bidding NEW!Health & WellnessLegal NotesMarketing

Risk Management Software SolutionsSurety & Bonding Training & Education Workforce Management

Equipment Update Fleet Management Field Fixes NEW!Gear & Apparel Jobsite Safety Project Management

Project Review NEW!Partnerships NEW!Rental Equipment SustainabilityTech Support

IN THE FIELDIN THE OFFICE

JANUARY

STATE OF THE INDUSTRYIN THIS ISSUE

Contracts & BiddingEquipment UpdateFleet ManagementProject ReviewRisk ManagementTech SupportWorkforce Management

Ad Due12/3/2020

FEBRUARY

FLEETSIN THIS ISSUE

Accounting & FinanceHealth & WellnessJobsite SafetyLegal NotesSoftware SolutionsSurety & BondingSustainability

Ad Due1/7/2021

BONUS DISTRIBUTION

The Work Truck ShowMarch 9 - 12, Indianapolis, IN

MARCH

PROJECTSIN THIS ISSUE

Contracts & BiddingEquipment UpdateGear & Apparel MarketingTech SupportTraining & Education

Ad Due2/4/2021

BONUS DISTRIBUTION

The Work Truck ShowMarch 9 - 12, Indianapolis, IN

BONUS DISTRIBUTION

World of ConcreteJune 7-10, Las Vegas, NV

World of ConcreteJune 7-10, Las Vegas, NV

JULY

MARKETINGIN THIS ISSUE

Business StrategyEquipment UpdateHealth & WellnessPartnershipsRental EquipmentTech SupportTraining & Education

Ad Due5/28/2021

BONUS DISTRIBUTION

Public Works ExpoAugust 29 - September 1St. Louis, MO

AUGUST

LEADERSHIPIN THIS ISSUE

Accounting & FinanceField FixesFleet ManagementGear & Apparel Jobsite SafetyLegal NotesSoftware Solutions

Ad Due7/8/2021

BONUS DISTRIBUTION

Public Works ExpoAugust 29 - September 1St. Louis, MO

The Utility ExpoSeptember 28 - 30, Louisville, KY

SEPTEMBER

ESTIMATINGIN THIS ISSUE

Health & WellnessJobsite SafetyProject ManagementRental EquipmentRisk ManagementSurety & BondingTech Support

Ad Due8/5/2021

The Utility ExpoSeptember 28 - 30, Louisville, KY

SPECIAL SECTION

Rising Starsin Construction


Editorial content is subject to change.

2021EDITORIAL CALENDAR

NewsAsk the ExpertsEquipment MattersProductsStats

The Business Council• George Hedley• Gregg Schoppman• Guest Columnist

IN EVERY ISSUE

IN THE FIELD

OCTOBER

EQUIPMENTIN THIS ISSUE

Accounting & FinanceLegal NotesProject ManagementSoftware SolutionsSustainabilityWorkforce Management

Ad Due9/1/2021

BONUS DISTRIBUTION

GIE+EXPOOctober 20 - 22, Louisville, KY

NOVEMBER

RISKIN THIS ISSUE

Business StrategyFleet ManagementGear & Apparel MarketingPartnershipsTech SupportTraining & Education

Ad Due10/7/2021

BONUS DISTRIBUTION

International Risk Management Institute(IRMI) Construction Risk ConferenceTBD

DECEMBER

TECHNOLOGYIN THIS ISSUE

Equipment UpdateField FixesHealth & WellnessJobsite SafetyProject Review Surety & BondingWorkforce Management

Ad Due11/4/2021

BONUS DISTRIBUTION

World of Concrete 2022TBD, Las Vegas, NV

2-for-1Corporate

Capabilities

SPECIAL SECTION

Outstanding Women in

Construction

42MINUTESaverage time subscribers spend reading each issue

78%OF SUBSCRIBERStook one or more actions during the past year after seeing an ad in CBO (visited website, recommended, purchased, called or responded to reader service email)

Source: Signet Research, April 2020

FULL COLOR RATES (NET) 1x 3x 6x 12xTwo-Page Spread $7,640 $7,425 $7,215 $7,010Full Page $6,260 $6,050 $5,835 $5,62522⁄33 Page $5,090 $4,880 $4,670 $4,24511⁄22 Page Vertical $4,670 $4,455 $4,345 $4,03511⁄22 Page Horizontal $4,350 $4,140 $3,925 $3,71511⁄33 Page Vertical $3,180 $2,975 $2,760 $2,55011⁄33 Page Square $2,865 $2,650 $2,445 $2,23011⁄44 Page $2,335 $2,120 $1,915 $1,700

• Premium positions: Add 10% to display rate, +15% for BC, IBC and IFC positions.• No spot coloring.• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES (NET) 1x 4x 6x 12x2.25” x 3” $580 $560 $530 $5102.25” x 4” $795 $745 $695 $6454.50” x 2” $795 $745 $695 $645

READER SERVICEA reader service number is assigned to each ad for lead generation.

PRINT AD SIZES Width (in) x Height (in)Full Page – Trim 7.875 x 10.5Full Page – Bleed 8.125 x 10.75 Live Area for Full-Page Ad 7.375 x 10 Two-Page Spread – Trim 15.75 x 10.5Two-Page Spread – Bleed 16 x 10.7522⁄33 .5 x 9.511⁄22 Page Vertical 3.375 x 9.511⁄22 Page Horizontal 7 x 4.511⁄33 Page Vertical 2.25 x 9.511⁄33 Page Square 4.5 x 4.511⁄44 Page 3.375 x 4.5Advertisers are encouraged to keep live material at least 0.25" from the edge of full-page and two-page spread ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECSBinding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIREDAll files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (PREFERRED FILE TYPE)• Use PDF X3 or press quality default settings to

exact ad size without crop marks.• Export all full pages and two-page spreads to bleed

size and without any crop or bleed marks. Under the “Marks and Bleeds” tab, uncheck any marks and check “Use Document Bleed Settings.”

INDESIGN• Package or collect for output (including all screen

and printer fonts), as well as all images.• If emailing, compress files before attaching.

ILLUSTRATOR• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

PHOTOSHOP• Save as EPS, TIF or PDF.• CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

UPLOAD YOUR PRINT AD FILES TO adshuttle.com/cahabamediaYou will be asked to create a login and password for AdShuttle. If you use AdShuttle for any other publication, you may use the same login and password.


202 1PRINT ADS

CBO’s website provides useful and comprehensive business management advice to thousands of contractors every month. Our website offers an extensive database of tools and resources to an engaged audience. Advertise on constructionbusinessowner.com to reach a targeted, captive audience of contractors who want to learn better business practices.


202 1WEBSITE ADS

DIGITAL FILE REQUIREMENTS FOR WEBSITE ADSWebsite ads may be GIF, JPG, PNG, HTML5 or third-party tags that are accepted by Google Ad Manager. HTML5, third-party tags and rich media ads must all serve from secure (https) servers. Third-party impression tracking and click tags are acceptable. Digital ad file size no larger than 50 KB; Billboard 970x250 max file size: 200 KB; Recommended animation length: 15 sec. and 18 FPS; Rich media and video initial load: 50 KB; Subsequent polite file load: 100 KB; User-initiated file load: 1 MB

We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above.

UPLOAD YOUR WEB & NEWSLETTER AD FILES TO constructionbusinessowner.com/digital-upload

DISPLAY ADS (NET) Billboard Package $ 2,500

Top Banner 970 x 250 Waterfall Banner 728 x 90 Rectangle 300 x 250

Leaderboard Package $ 1,700 Waterfall Banner 728 x 90 Rectangle 300 x 250

Rectangle 1 300 x 250 $ 1,700

Rectangle 2 300 x 250 $ 1,300

Rectangle 3 300 x 250 $ 1,000 All ads sold in rotation

RA

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ONLINE SPONSORED CONTENT (NET) White Paper/Case Study/E-book/Video $ 2,000

Promotion includes: a trip through content cascade, right rail showcase, position in our library, posts in our newsletter and on social media

Promotion with e-blast $ 4,000 to CBO Subscribers Limited inventory available.

RA

TES

PE

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PRODUCT & SERVICES DIRECTORY (NET)Advanced Listing $ 1,900Standard Listing FreeR

ATE

SP

ER

YE

AR

BILLBOARD PACKAGETOP BANNER

LEADERBOARD PACKAGE WATERFALL BANNER

RECTANGLE3

BILLBOARD PACKAGE WATERFALL BANNER

OSC THROUGH CASCADE

OSC IN LIBRARY

RECTANGLE1

RECTANGLE2

OSCSHOWCASE

Reach our targeted newsletter subscribers with CBO Alert (deploys 2x/week). Our subscribers are highly engaged and eager for industry trends and business expertise.

Showcase your latest products that drive the construction industry in CBO Product Report (deploys 1x/month).

202 1NEWSLETTER ADS


DIGITAL FILE REQUIREMENTS FOR NEWSLETTER ADSNewsletter display ads should be a nonanimated GIF, JPG, PNG, or HTML5. Third-party impression tracking and click tracking strings are acceptable. File sizes no larger than 40 KB.

We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above.

UPLOAD YOUR WEB & NEWSLETTER AD FILES TO constructionbusinessowner.com/digital-upload

CBO ALERT (NET) 1x 6x 12x 24x728 x 90Leaderboard $900 $800 $700 $600

Ad 1 $800 $700 $600 $500

Ad 2 $700 $600 $500 $400

Ads can be advertorial (50-60 words + 180x130 px image) or a 300x250 px banner.

RA

TES

PE

RN

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CBO PRODUCT REPORT (NET) 1x 3xListing $795 $695

Special Edition $795 Includes product 180x130 px image, up to 15-word description, and a link to your website.

RA

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202 1LEAD GENERATION

WHITE PAPERS, CASE STUDIES, E-BOOKS & VIDEOS WEBINARS

Reach your target audience and capture quality leads with information our subscribers are looking for. Your content should provide valuable resources to help subscribers understand an issue, solve a problem or do their jobs better. This can include explaining a certain product, service, technology or methodology.

Includes:• Lead data available through

required registration• Prominent promotion on

constructionbusinessowner.com• Promotion in our newsletter• Posts on CBO’s social media channels

(LinkedIn, Twitter and Facebook)

Webinars work. Each event includes a 45-minute presentation and a 15-minute Q&A session—all moderated by our editors. Produce an unparalleled editorial message and we’ll promote you as the foremost authority on your topic. Your webinar will reach your target audience and generate leads. Your 6-week marketing campaign is designed and implemented by our team of professionals.

Includes:• Full-page promotion in CBO magazine • Promotion on constructionbusinessowner.com• Promotion on CBO’s social media channels• Placement in CBO Alert newsletter• Targeted e-blasts to CBO’s event list subscribers

Use our list to reach your potential customers. We’ll send four direct e-blasts to our list of up to 30,000 subscribers. You’ll extend your reach beyond the live webinar with on-demand playback on our website. For examples, visit constructionbusinessowner.com/webinars.

ONLINE SPONSORED CONTENTWhite Paper/Case Study/E-book

Promotion $2,000

Promotion with e-blast to CBO subscribers $4,000

Limited inventory available.

RATE

S PE

R M

ON

TH

40% of B2B buyers found CASE STUDIESto be the most valuable in fueling

final purchase decisions.

Source: Demand Gen, 2018 Content Preferences Survey Report

WEBINAR Contact your account executive for pricing.R

ATE

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WE

BIN

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66% of B2B buyers reviewed webinars while on their buying journey.

49% said webinars were their top choice and most valuable content format in

the middle stage of their buying journey.

75% share more information to receive webinar content.

Source: Demand Gen, 2018 Content Preferences Survey Report, B2B Buyers Survey

Construction Business Owner averages 100+ registrants per webinar.

Source: Publisher’s Data

THE RIGHT MIXWe cover topics specifically for construction business owners and managers, contractors and others allied to the industry.

“Each issue provides important information that helps in the operation of my business.”

Signet Research Reader Survey Respondent, April 2020

CBO Alert Newsletter*

Based on Jan-June 2020 Average

17,459

Social MediaJune 2020 Facebook + Twitter + LinkedIn

63,889 Custom E-BlastsUp to

15,000recipients

Online Sponsored

ContentBased on 2019-2020 Results

20+ Lead Generation

Magazine + Pass-Along*


82,250 WebsiteUnique Visitors*


51,549

WebinarsBased on 2019-2020 Results

100+ Lead Generation

Source: Publisher’s Data*Monthly Audience Reach includes

newsletters, magazine and website.No attempt has been made to eliminate

duplication across different channels.

CBOProduct Report

Newsletter*Based on Jan-June 2020 Average

15,083

Monthly Audience Reach*

171,341



Senior Account ExecutiveVan [email protected]

Managing EditorElizabeth [email protected]

Client Services CoordinatorSonya [email protected]

Sales Development RepLanden Franklin205-278-2875 [email protected]

SALES EDITORIAL

VP SalesGreg [email protected]

Senior Account Executive Judy [email protected]

Editor Kathy [email protected]

Construction Business Owner has a large audience that hits directly into our target audience and sweet spot on product, thought leadership and technology topics that are up and coming in the construction industry. In developing our print, digital and webinar campaigns, we have leveraged the support and expertise of the team of marketing and editorial staff at CBO to ensure we are hitting the hot topics on the minds of their readers. I have found the CBO staff to be professional, knowledgeable and expert in what is on the minds of their readers. I almost leveraged them as analysts to help drive the right messages/content to their readers.

Media BuyerViewpoint Construction Software

Construction Business Owner is a valued partner for our marketing team. Our relationship has allowed us to expand our reach and grow our database while focusing on our target customer. When partnering with CBO, you get more than a media outlet —their people make the partnership an exceptional value for us as we work to maintain our thought-leadership voice in the industry. In the world of marketing, we are always looking for ways to stay ahead of the competition. Working with CBO will continue to be part of our strategy in the years to come.

Charity AráozDirector of MarketingConstructConnect

It has been a pleasure to work with Construction Business Owner. We see their team as a true content partner, and that relationship is invaluable to both us and our clients. Their ability to think outside the box when we come to them with ideas has helped us develop great, unique content. Our team looks forward to continued success with the partnership.

Michael Ten ClayTwo Rivers MarketingAd agency for Bobcat & Doosan

I feel CBO is a very informative magazine with relative topics for business owners and decision makers. Minnich Manufacturing runs advertisements targeted toward owners and decision makers, informing them as to how Minnich products can save their company time or money. The CBO staff is always friendly and helpful. I view CBO and its content as a serious, no-fluff magazine. Rob MinnichSales & MarketingMinnich Manufacturing

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MEDIA GUIDE · 2020. 9. 30. · MEDIA GUIDE 171,341 Monthly Audience Reach 63,889 Social Reach Top...

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